7 P's of marketing

1. 7 P'S OF MARKETING
S.Varsha,
BBA,
Don Bosco College, Yelagiri.

2. INTRODUCTION
• MARKETING MIX:
• Marketing mix is a set of actions a business takes to build
and market its product or service to its customers.
• It helps to make sure that you are able to offer your
customers the right product, at the right time and at the right
place for the right price.

3. ABOUT 4 P’S
• The 4 P’s in marketing.
1. product,
2. Price,
3. Promotion,
4. place.

4. IN ADDITION
There are additional 3 P’s is in marketing
* People
* Package
* Process

5. Product:
* Product is the
primary think in marketing.
* Markerters Will
carefully consider the
features of the product like
life span Of the product,
quality, its potential and
development.

6. Price:
Consumer Will use the
Product price to determine
the product quality and
will.
Compare the Price
With the similar products to
make purchase decision.

7. • Place:
Place Is were the product
sold.
Product are not only sold
in shop, and they are also sold
the product door to door,
online Or In trade Fairs or
market.
Ex: Market.

8. • People:
People refer to the staff and salespeople who
work for your business, including yourself.
Successful marketing strategies include all the
promotional activities across the marketing mix,
including advertising, direct marketing, and in-store
promotional activities.

9. • Process:
• Process refers to the processes involved in delivering
delivering your products and services to the
customer.
• It is also about being ‘easy to do business with’.

10. • Promotion:
Promotion is the part of the marketing mix that
the public notices most.
It includes television and print advertising,
content marketing, coupons or scheduled discounts,
social media strategies, email marketing, display ads,
public relations and more.

11. • Package:
A company’s
packaging catches
the attention of new
buyers in a crowded
marketplace and
reinforces value to
returning customers.

12. CONCLUSION
Including the model of 7 P’s of marketing into
a company’s marketing decisions flow will develop a
better marketing strategy for your business.