Jane Finnis Keynote NDF2009  Part One (see Part Two)
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Jane Finnis Keynote NDF2009 Part One (see Part Two)

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Part One of my key note presentation to the National Digital Forum 2009 in New Zealand (NDF 2009). ...

Part One of my key note presentation to the National Digital Forum 2009 in New Zealand (NDF 2009).

You can read the take homes on my blog here: http://janefinnis.wordpress.com/2009/12/02/take-homes-from-the-ndf-2009-in-new-zealand/

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  • Mission of 24HM - remains same as its always been.
  • Exists to p romotes UK museums, galleries, heritage attractions - growing coverage of archives and libraries.
  • Exists to p romotes UK museums, galleries, heritage attractions - growing coverage of archives and libraries.
  • … these (exhibition) without one of …
  • … these (curator). Likewise, we wouldn’t make one of ….
  • Child-facing website, KS2. Showcases interactive content. Quality judgements – controversial at first. High quality editorial content driven by a combination of education, museum and journalist outlooks. V popular. About a third of the million visitors a month driven by Show Me. Proof of traffic coming through from providers.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Partnership publishing – wordpress before wordpress
  • Sharing content using RSS since 2003
  • In Nov 2006 signed an agreement with Visit Britain to become the official source of museum, gallery and heritage information to their Englandnet database. This means that anything goes into our DDE system will automatically display on all their sites internationally. Fantastic bridge with domestic and international tourist industry. Access to huge, interested audience. Great way to incentivise use of DDE for institutions. Win-win for all concerned.
  • … these (exhibition) without one of …
  • … these (exhibition) without one of …
  • Shift in contextual use of image reuse – 2005 -2007
  • Cos of RSS started getting picked up in SM networks in 2006/7
  • Rebuilding
  • … these (exhibition) without one of …
  • Also do annual Pop Up surveys that look at standard demographics. Plus few targeted questions. This is the answer to one of those targeted question – what were you looking for? Again the answer support the ideas of specialist searching. We have analysed this quite carefully and our new site will have a themed navigation that will try and accommodate users needs better.
  • Started with the four objectives that we have defined in our development plan for next three years From these we defined a series of users who we felt we could not proceed without talking to further. I’ll go though the list we ended up with …. Then we looked at what tasks would these people want to do. By doing this we defined their profile and their tasks based on their individual needs. Wrote these up ….
  • … these (exhibition) without one of …
  • … these (exhibition) without one of …
  • … these (exhibition) without one of …
  • Rebuilding
  • Example of Culture24. Online publishers who publish a family of websites include Culture24 (previously 24 Hour Museum) and Show Me (children's site)
  • Example of Culture24. Online publishers who publish a family of websites include Culture24 (previously 24 Hour Museum) and Show Me (children's site)
  • Everything under two main domains Defined audiences. Designed and built in response to their needs. User surverys, consultation and user profiling
  • Example of Culture24. Online publishers who publish a family of websites include Culture24 (previously 24 Hour Museum) and Show Me (children's site)

Jane Finnis Keynote NDF2009  Part One (see Part Two) Jane Finnis Keynote NDF2009 Part One (see Part Two) Presentation Transcript

  • From portal to publisher (2) Jane Finnis, Culture24 NDF, New Zealand November 2009
  • you are here 11,717 miles
  •  
  • Keep calm
  • Get excited
  • - 10 years - past - present - context in UK - future - policy - priorities - mess - failures - success
  • 24HM logo
  • 10 years 10 years
  • sign “ National Virtual Museum”
  • … try and build something people like to read
  • 24HM Art Fund 2001 to 2008
  • Developed network - network of thousands of venues
  • 24HM News
  • students Art Fund Journalists, students, volunteers
  • Exhibition needs a … http://www.flickr.com/photos/marcwathieu/2566290463/in/set-72157607242079516 /
  • … curator http://www.flickr.com/photos/marcwathieu/2849911538/in/set-72157607242079516/
  • … tried out lots of different stuff
  • Targeting audiences within specific sites
  • Show me 24hm
  • Show me 2
  • CHG
  • CHG
  • CHG
  • ‘ Before’ User Generated Content (2004)
  • Storymaker input
  • Storymaker view page
  • Reusing infrastructure
  • Partnership publishing
  • Data Sharing
  • RSS on other sites RSS on other sites (2003)
  • Visit Britain (trying to) build bridge tourism industry
  • Measuring success ?
  • UK surveys Comparative surveys (log files) 2002/04
  •  
  • GA Google Analytics (2005)
  • Image reuse
  • Stumble upon
  • Rebuilding (2007)
  • User surveys and analysis
  • Surveys - User profiling
  •  
  • User Profiles
  • 1. Engaging users online 4. Better services for teachers 3. Better services to the professional sector 2. Brokering Data OBJECTIVES USER PROFILES Tourist Teacher Data entry users Loyalist Sector Professional Lurker (undefined)
  • User profiling Personal script each profile
  • Loyalist Loyalist
  • Lurker Lurker
  • Tourist Tourist
  • Outdated Search based on keywords Unclear what site is No subject classification Content outgrown navigation No subject navigation Narrow page width No links to related content
  • Rebuilding (2008)
  •  
  •  
  • Lots different types …
  • Target audiences – C24 / Show Me www.culture24.org.uk Audiences - Public (Loyalists, Lurkers & Tourists) - Teachers - Professionals www.show.me.uk Audience Kids (8-13 years)
  • Measures of success
  • Awards
  • hitwise
  • Connecting People to Culture