Jane Finnis Keynote NDF2009 Part One (see Part Two)

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Part One of my key note presentation to the National Digital Forum 2009 in New Zealand (NDF 2009).

You can read the take homes on my blog here: http://janefinnis.wordpress.com/2009/12/02/take-homes-from-the-ndf-2009-in-new-zealand/

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  • Mission of 24HM - remains same as its always been.
  • Exists to p romotes UK museums, galleries, heritage attractions - growing coverage of archives and libraries.
  • Exists to p romotes UK museums, galleries, heritage attractions - growing coverage of archives and libraries.
  • … these (exhibition) without one of …
  • … these (curator). Likewise, we wouldn’t make one of ….
  • Child-facing website, KS2. Showcases interactive content. Quality judgements – controversial at first. High quality editorial content driven by a combination of education, museum and journalist outlooks. V popular. About a third of the million visitors a month driven by Show Me. Proof of traffic coming through from providers.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Topics broadly follow the curriculum – Natural World, Art & Design, Science & technology, Vikings etc.. Plus a few extras such as Dinasours! Example of Tudors. Each topic is a currated selection of online games and interactives produced by M&G around the UK e.g. English Heritage / V&A Make and Do activities - eg Tutor Rose – call for modern emblems, selection of images received from kids.
  • Partnership publishing – wordpress before wordpress
  • Sharing content using RSS since 2003
  • In Nov 2006 signed an agreement with Visit Britain to become the official source of museum, gallery and heritage information to their Englandnet database. This means that anything goes into our DDE system will automatically display on all their sites internationally. Fantastic bridge with domestic and international tourist industry. Access to huge, interested audience. Great way to incentivise use of DDE for institutions. Win-win for all concerned.
  • … these (exhibition) without one of …
  • … these (exhibition) without one of …
  • Shift in contextual use of image reuse – 2005 -2007
  • Cos of RSS started getting picked up in SM networks in 2006/7
  • Rebuilding
  • … these (exhibition) without one of …
  • Also do annual Pop Up surveys that look at standard demographics. Plus few targeted questions. This is the answer to one of those targeted question – what were you looking for? Again the answer support the ideas of specialist searching. We have analysed this quite carefully and our new site will have a themed navigation that will try and accommodate users needs better.
  • Started with the four objectives that we have defined in our development plan for next three years From these we defined a series of users who we felt we could not proceed without talking to further. I’ll go though the list we ended up with …. Then we looked at what tasks would these people want to do. By doing this we defined their profile and their tasks based on their individual needs. Wrote these up ….
  • … these (exhibition) without one of …
  • … these (exhibition) without one of …
  • … these (exhibition) without one of …
  • Rebuilding
  • Example of Culture24. Online publishers who publish a family of websites include Culture24 (previously 24 Hour Museum) and Show Me (children's site)
  • Example of Culture24. Online publishers who publish a family of websites include Culture24 (previously 24 Hour Museum) and Show Me (children's site)
  • Everything under two main domains Defined audiences. Designed and built in response to their needs. User surverys, consultation and user profiling
  • Example of Culture24. Online publishers who publish a family of websites include Culture24 (previously 24 Hour Museum) and Show Me (children's site)
  • Jane Finnis Keynote NDF2009 Part One (see Part Two)

    1. 1. From portal to publisher (2) Jane Finnis, Culture24 NDF, New Zealand November 2009
    2. 2. you are here 11,717 miles
    3. 4. Keep calm
    4. 5. Get excited
    5. 6. - 10 years - past - present - context in UK - future - policy - priorities - mess - failures - success
    6. 7. 24HM logo
    7. 8. 10 years 10 years
    8. 9. sign “ National Virtual Museum”
    9. 10. … try and build something people like to read
    10. 11. 24HM Art Fund 2001 to 2008
    11. 12. Developed network - network of thousands of venues
    12. 13. 24HM News
    13. 14. students Art Fund Journalists, students, volunteers
    14. 15. Exhibition needs a … http://www.flickr.com/photos/marcwathieu/2566290463/in/set-72157607242079516 /
    15. 16. … curator http://www.flickr.com/photos/marcwathieu/2849911538/in/set-72157607242079516/
    16. 17. … tried out lots of different stuff
    17. 18. Targeting audiences within specific sites
    18. 19. Show me 24hm
    19. 20. Show me 2
    20. 21. CHG
    21. 22. CHG
    22. 23. CHG
    23. 24. ‘ Before’ User Generated Content (2004)
    24. 25. Storymaker input
    25. 26. Storymaker view page
    26. 27. Reusing infrastructure
    27. 28. Partnership publishing
    28. 29. Data Sharing
    29. 30. RSS on other sites RSS on other sites (2003)
    30. 31. Visit Britain (trying to) build bridge tourism industry
    31. 32. Measuring success ?
    32. 33. UK surveys Comparative surveys (log files) 2002/04
    33. 35. GA Google Analytics (2005)
    34. 36. Image reuse
    35. 37. Stumble upon
    36. 38. Rebuilding (2007)
    37. 39. User surveys and analysis
    38. 40. Surveys - User profiling
    39. 42. User Profiles
    40. 43. 1. Engaging users online 4. Better services for teachers 3. Better services to the professional sector 2. Brokering Data OBJECTIVES USER PROFILES Tourist Teacher Data entry users Loyalist Sector Professional Lurker (undefined)
    41. 44. User profiling Personal script each profile
    42. 45. Loyalist Loyalist
    43. 46. Lurker Lurker
    44. 47. Tourist Tourist
    45. 48. Outdated Search based on keywords Unclear what site is No subject classification Content outgrown navigation No subject navigation Narrow page width No links to related content
    46. 49. Rebuilding (2008)
    47. 52. Lots different types …
    48. 53. Target audiences – C24 / Show Me www.culture24.org.uk Audiences - Public (Loyalists, Lurkers & Tourists) - Teachers - Professionals www.show.me.uk Audience Kids (8-13 years)
    49. 54. Measures of success
    50. 55. Awards
    51. 56. hitwise
    52. 57. Connecting People to Culture

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