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Jane Finnis Keynote NDF2009 Part One (see Part Two)

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Part One of my key note presentation to the National Digital Forum 2009 in New Zealand (NDF 2009).

You can read the take homes on my blog here: http://janefinnis.wordpress.com/2009/12/02/take-homes-from-the-ndf-2009-in-new-zealand/

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Jane Finnis Keynote NDF2009 Part One (see Part Two)

  1. 1. From portal to publisher (2) Jane Finnis, Culture24 NDF, New Zealand November 2009
  2. 2. you are here 11,717 miles
  3. 4. Keep calm
  4. 5. Get excited
  5. 6. - 10 years - past - present - context in UK - future - policy - priorities - mess - failures - success
  6. 7. 24HM logo
  7. 8. 10 years 10 years
  8. 9. sign “ National Virtual Museum”
  9. 10. … try and build something people like to read
  10. 11. 24HM Art Fund 2001 to 2008
  11. 12. Developed network - network of thousands of venues
  12. 13. 24HM News
  13. 14. students Art Fund Journalists, students, volunteers
  14. 15. Exhibition needs a … http://www.flickr.com/photos/marcwathieu/2566290463/in/set-72157607242079516 /
  15. 16. … curator http://www.flickr.com/photos/marcwathieu/2849911538/in/set-72157607242079516/
  16. 17. … tried out lots of different stuff
  17. 18. Targeting audiences within specific sites
  18. 19. Show me 24hm
  19. 20. Show me 2
  20. 21. CHG
  21. 22. CHG
  22. 23. CHG
  23. 24. ‘ Before’ User Generated Content (2004)
  24. 25. Storymaker input
  25. 26. Storymaker view page
  26. 27. Reusing infrastructure
  27. 28. Partnership publishing
  28. 29. Data Sharing
  29. 30. RSS on other sites RSS on other sites (2003)
  30. 31. Visit Britain (trying to) build bridge tourism industry
  31. 32. Measuring success ?
  32. 33. UK surveys Comparative surveys (log files) 2002/04
  33. 35. GA Google Analytics (2005)
  34. 36. Image reuse
  35. 37. Stumble upon
  36. 38. Rebuilding (2007)
  37. 39. User surveys and analysis
  38. 40. Surveys - User profiling
  39. 42. User Profiles
  40. 43. 1. Engaging users online 4. Better services for teachers 3. Better services to the professional sector 2. Brokering Data OBJECTIVES USER PROFILES Tourist Teacher Data entry users Loyalist Sector Professional Lurker (undefined)
  41. 44. User profiling Personal script each profile
  42. 45. Loyalist Loyalist
  43. 46. Lurker Lurker
  44. 47. Tourist Tourist
  45. 48. Outdated Search based on keywords Unclear what site is No subject classification Content outgrown navigation No subject navigation Narrow page width No links to related content
  46. 49. Rebuilding (2008)
  47. 52. Lots different types …
  48. 53. Target audiences – C24 / Show Me www.culture24.org.uk Audiences - Public (Loyalists, Lurkers & Tourists) - Teachers - Professionals www.show.me.uk Audience Kids (8-13 years)
  49. 54. Measures of success
  50. 55. Awards
  51. 56. hitwise
  52. 57. Connecting People to Culture

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