Museums and the Web


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How can museums use the web? What benefits can they gain? What are their options for developing their site? Where can they get help? Where should they be looking to promote their site?
A workshop delivered by mark Walker and Robert Taylor for SCIP in Winchester, UK, on 25 March 2008. Funded by MLA.

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  • Museums and the Web

    1. 1. Museums and The Web Mark Walker Robert Taylor
    2. 2. About SCIP <ul><li>Not for profit social enterprise </li></ul><ul><ul><li>Training inc Net:Gain </li></ul></ul><ul><ul><li>IT Support </li></ul></ul><ul><ul><li>Web Design </li></ul></ul><ul><ul><li>Databases </li></ul></ul><ul><ul><li>Community Projects </li></ul></ul>
    3. 3. SCIP in Hampshire and IoW <ul><li>Funded through Renaissance SE </li></ul><ul><li>Working with Museum Development Officers </li></ul><ul><li>Initial health check </li></ul><ul><ul><li>Diagnose key issues </li></ul></ul><ul><ul><li>Quick fixes </li></ul></ul><ul><li>Ongoing technical support </li></ul><ul><li>Training </li></ul><ul><li>Projects ends 31 March 2008 </li></ul>
    4. 4. This workshop <ul><li>Review key issues for your organisation </li></ul><ul><li>Your own website </li></ul><ul><li>Using the web </li></ul><ul><ul><li>to promote your museum </li></ul></ul><ul><ul><li>make your collections available </li></ul></ul>
    5. 5. You and your organisation <ul><li>Your name and your role </li></ul><ul><li>Current number of staff and volunteers </li></ul><ul><li>Current turnover </li></ul><ul><li>Your role in relation to website in the organisation </li></ul>
    6. 6. Why have a website? <ul><li>Promote your museum </li></ul><ul><li>Encourage visitors to come to your museum </li></ul><ul><li>Make your collections available </li></ul><ul><li>Engage new audiences </li></ul><ul><li>Receive comments and feedback </li></ul>
    7. 7. Your options <ul><li>Build your own </li></ul><ul><li>Pay someone </li></ul><ul><li>Advantages and disadvantages? </li></ul>
    8. 8. Key steps <ul><li>Define what you want = the brief </li></ul><ul><li>Design a solution </li></ul><ul><li>Build the site </li></ul><ul><li>Test the site </li></ul><ul><li>Update and amend the site </li></ul><ul><li>Sign off </li></ul><ul><li>Ongoing updates to the site </li></ul><ul><li>Review and improve the site </li></ul>
    9. 9. Preparing a website brief <ul><li>Not a technical task but needs some technical insight </li></ul><ul><li>Involve other people </li></ul><ul><ul><li>Staff, volunteers, trustees </li></ul></ul><ul><ul><li>What do they think you need? How can they help? </li></ul></ul><ul><li>Link it to your overall planning process </li></ul><ul><ul><li>“ In the next 12 months we want to increase the number of visitors to our museum by 25%. To help achieve this we will use our website to raise our profile amongst families looking for a day out.” </li></ul></ul>
    10. 10. A website brief <ul><li>Summary </li></ul><ul><li>Current Situation </li></ul><ul><li>Aims and Objectives </li></ul><ul><li>Budget </li></ul><ul><li>Timescale </li></ul><ul><li>Audiences </li></ul><ul><li>Functionality </li></ul><ul><li>Design Requirements </li></ul><ul><li>Managing the Site </li></ul><ul><li>Domain Name </li></ul><ul><li>Suggested Site Map </li></ul><ul><li>Promoting the Site </li></ul><ul><li>Training </li></ul><ul><li>Next Steps </li></ul>
    11. 11. Budgeting <ul><li>What do you think you can get for your money? </li></ul><ul><ul><li>Nothing </li></ul></ul><ul><ul><li>£500 </li></ul></ul><ul><ul><li>£1,000 </li></ul></ul><ul><ul><li>£5,000 </li></ul></ul><ul><ul><li>£10,000 </li></ul></ul>
    12. 12. Working with volunteers <ul><li>Need to think about job description and recruitment process </li></ul><ul><li>May have technical skills </li></ul><ul><li>May be administration eg data entry </li></ul><ul><li>What support and training do yu need to offer? </li></ul><ul><li>How do they link to staff? </li></ul><ul><li>Passwords and security issues </li></ul>
    13. 13. What makes a good website? <ul><li>Preferences </li></ul><ul><li>Standards </li></ul><ul><li>Accessibility </li></ul><ul><li>Ease of use </li></ul><ul><li>Clarity </li></ul><ul><li>Up to date </li></ul>
    14. 23. Where are we going? <ul><li>Accessibility - DDA </li></ul><ul><li>Interactive sites - Amazon, Facebook, etc </li></ul><ul><li>Online participation - communities </li></ul><ul><li>Search engine optimisation </li></ul><ul><li>Content management systems </li></ul><ul><li>Mobile information </li></ul><ul><li>Online payments </li></ul><ul><li>Blogs and wikis </li></ul><ul><li>… .? </li></ul>
    15. 25. Why have a website? <ul><li>Promote your museum </li></ul><ul><li>Encourage visitors to come to your museum </li></ul><ul><li>Make your collections available </li></ul><ul><li>Engage new audiences </li></ul><ul><li>Receive comments and feedback </li></ul>
    16. 26. Promoting your museum <ul><li>Tourist sites </li></ul><ul><ul><li>http://www. visitsoutheastengland .com/ </li></ul></ul><ul><li>Local authority sites </li></ul><ul><ul><li>http://www. visitwinchester .co. uk/ </li></ul></ul><ul><li>24 Hour Museum </li></ul>
    17. 29. 24 Hour Museum <ul><li>new funding from DfES, through MLA to develop as a ‘cultural sector broker’ </li></ul><ul><ul><li>search service to enable teachers and schools to more easily find out about educational opportunities offered to them by cultural sector organisations </li></ul></ul><ul><ul><li>enable teachers to find out the education resources that are available to them from the cultural sector, such as online content, educational workshops and visits to exhibitions </li></ul></ul><ul><li>open source, open standards </li></ul><ul><li>able to support web services / Web 2.0 </li></ul><ul><li> uk/ </li></ul>
    18. 30. <ul><li>Click to edit Master text styles </li></ul><ul><ul><li>Second level </li></ul></ul><ul><ul><ul><li>Third level </li></ul></ul></ul><ul><ul><ul><ul><li>Fourth level </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Fifth level </li></ul></ul></ul></ul></ul>
    19. 33. Making your collections available <ul><li>The MLA Knowledge Web </li></ul><ul><ul><li>Cornucopia, MICHAEL and the MLA Institutional server. </li></ul></ul><ul><li>Cornucopia covers physical collections </li></ul><ul><li>MICHAEL, in the UK, focuses on digital collections. </li></ul><ul><ul><li>It links to other platforms </li></ul></ul><ul><ul><li>It will provide public knowledge of your collections in UK and across Europe. </li></ul></ul>
    20. 34. Cornucopia <ul><li>online database of museum collections </li></ul><ul><li>system for collection descriptions – different interfaces for different user communities </li></ul><ul><li> uk/ </li></ul><ul><li>Cecilia – music libraries </li></ul><ul><ul><li>Inspire – cross-sectoral library collections </li></ul></ul><ul><ul><li>Subject Specialist Networks-e.g. Egyptology </li></ul></ul>
    21. 37. People’s Network Discover Service <ul><li>harvests other databases (OAI, web services) </li></ul><ul><ul><li>MICHAEL and Cornucopia </li></ul></ul><ul><ul><li>PAS, BL Collect Britain, Fitzwilliam </li></ul></ul><ul><ul><li>more to come - a condition of Renaissance / Designation Funding </li></ul></ul><ul><li>being used as basis for other projects </li></ul><ul><ul><li>20 th Century London, NE ‘Single Point of Access’ </li></ul></ul><ul><li>access to object / item level content </li></ul><ul><li>http://www. peoplesnetwork . gov . uk/discover/ </li></ul>
    22. 38. Inspire-find it! <ul><li>A library system </li></ul><ul><li>Cross-sectoral library collections </li></ul><ul><li>www. findit .org. uk </li></ul>
    23. 41. MICHAEL <ul><li>A software platform that signposts data to other public sites </li></ul><ul><li>In Europe MICHAEL includes data that relates to cultural institutions, their physical and digital collections. In UK focus is on digital collections. </li></ul><ul><li>It is an e-opportunity. </li></ul>
    24. 42. Who is MICHAEL for? <ul><li>Organisations wanting to promote knowledge of the content of their digital collections: </li></ul><ul><ul><li>Web accessible collections </li></ul></ul><ul><ul><li>Standalone collections – CD, DVD, organisation based. </li></ul></ul><ul><li>The public: </li></ul><ul><ul><li>Directly via the UK site, particularly for teachers </li></ul></ul><ul><ul><ul><li>http://www. michael-culture .org. uk/teachers </li></ul></ul></ul><ul><ul><li>Directly via an international site (will be searchable in 14 languages). </li></ul></ul><ul><ul><li>http://www. michael-culture .org/ </li></ul></ul><ul><ul><li>Indirectly via sites using MICHAEL data. </li></ul></ul>
    25. 45. Who is MICHAEL for? <ul><ul><li>Indirectly - MICHAEL data will be searched by: </li></ul></ul><ul><ul><li>24 Hour Museum ( with rebuild) </li></ul></ul><ul><ul><li>People’s Network Discover Service (soon) </li></ul></ul><ul><ul><li>Regional Information Portals e.g. North East’s “Well I Never” </li></ul></ul><ul><ul><li>Curriculum on Line </li></ul></ul><ul><ul><li>JORUM </li></ul></ul><ul><ul><li>Other possibilities </li></ul></ul>
    26. 46. How can organisations make their own entries? <ul><li>Obtain a log-on to the MICHAEL database and add digital collections as they become available. Log-on details from kate . [email_address] . gov . uk </li></ul><ul><li>Use the MICHAEL UK Collection Description Manual to develop entries as required. </li></ul><ul><li>http://www. michael-culture .org. uk/manual/intro . htm </li></ul>
    27. 48. Where to get help <ul><li>What help does your organisation need with its website? </li></ul><ul><li>Who currently provides that help. If anyone? </li></ul><ul><li>Where can you get more help? </li></ul>
    28. 49. Types of help for groups <ul><li>Volunteers - one off projects + ongoing </li></ul><ul><li>Accidental Techies </li></ul><ul><li>IT Support Companies </li></ul><ul><li>Web Designers </li></ul><ul><li>Database Consultants </li></ul><ul><li>Circuit Riders </li></ul><ul><li>Net:gain Centres </li></ul><ul><li>UK Online Centres </li></ul>
    29. 50. Who can help? <ul><li>National </li></ul><ul><ul><li>Digital Services for the Cultural Sector [DiSCS] </li></ul></ul><ul><ul><li>AIM Focus Paper - ICT for Museums </li></ul></ul><ul><ul><li>Collections Link </li></ul></ul><ul><li>Local/sub-regional </li></ul><ul><ul><li>MDOs + museum Hub </li></ul></ul><ul><ul><li>IT support companies, volunteer bureau, university, private companies </li></ul></ul>
    30. 52. Who can help? <ul><li>ICT Hub: </li></ul><ul><ul><li>Knowledgebase - </li></ul></ul><ul><ul><li>Suppliers Directory </li></ul></ul><ul><ul><li>Publications </li></ul></ul><ul><li>IT 4 Communities: www. </li></ul><ul><ul><li>Volunteers </li></ul></ul><ul><li>AbilityNet: </li></ul><ul><ul><li>Accessibility </li></ul></ul>
    31. 55. Any more questions? <ul><li>Mark Walker </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>01273 234049 </li></ul><ul><li>Robert Taylor </li></ul><ul><li>[email_address] </li></ul><ul><li>01798 839580 </li></ul>