Putting Web 2.0 to Work

Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder [email_address]

About Socialtext
Founded in 2002, first vendor in the Enterprise 2.0 market
Gartner #1 Visionary: Team Collaboration and Social Software
Offices in Palo Alto, NYC, London
5,000+ customers worldwide
Social Networking connected with Collaboration as a Service

Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Micro-blogging

What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

Enterprise 2.0
Freeform Social Software Adapted for Organizations
S earch
L inking
T agging
E xtensions
S ignals
Organizations Are Made Of People

Enterprise 2.0 Social Intranets Social Extranets Social Media

Patterns are Evolving Distributed Centralized Short time-to market cycles Long time-to-market cycles Enterprise 1.0 Enterprise 2.0 Document-centric People-centric Structured Freeform Taxonomy Folksonomy Folders Tagging Knowledge Management Knowledge Sharing Need-to-know Need-to-share One-to-many Many-to-many Top down Emergent Heavyweight Lightweight Rigid Flexible

Search Isn’t the Answer
The average employee spends 1 day/week searching for people and information
Search provides results, not answers
Discovery, however, provides answers, sometimes from people. And context.

How do our employees know what needs time and attention? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/

How do we work together to make the group productive? Photo Credit: http://www.flickr.com/photos/wheatfields/116810137

How do we efficiently share information, questions and context with the people in your company?

How do our people discover connections, knowledge and experts? Photo Credit: http://www.flickr.com/photos/salendron/947936275/

Near Time
Social Messaging
New, and near real-time
Ideas spread like wildfire
Organizations move faster
New Old Asynchronous Real Time

Human Resourcefulness
Are your humans resourceful?
TransUnion saved $2.5m in 5 months with Socialtext, CTO estimates $5-8m in 2009
How? People working together to solve their own problems

Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context

Q&A Free Trial at Socialtext.com [email_address]

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Putting Web 2.0 to Work

by Ross Mayfield

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