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Putting Web 2.0 to Work

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Presentation by Ross Mayfield of Socialtext at the Web 2.0 Expo. …

Presentation by Ross Mayfield of Socialtext at the Web 2.0 Expo.

Not included: A bad ass demo of Socialtext Desktop

Published in Business , Technology
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  • 1. Putting Web 2.0 to Work Web 2.0 Expo 2009 SF Ross Mayfield Chairman, President & Co-founder [email_address]
  • 2. About Socialtext
    • Founded in 2002, first vendor in the Enterprise 2.0 market
    • Gartner #1 Visionary: Team Collaboration and Social Software
    • Offices in Palo Alto, NYC, London
    • 5,000+ customers worldwide
    Social Networking connected with Collaboration as a Service
  • 3. Wikis & Blogs Social Networks Dashboards & Widgets What People Expect, When They Work Micro-blogging
  • 4. What can they tools do at work? How do these apply in the business world? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
  • 5. Enterprise 2.0
    • Freeform Social Software Adapted for Organizations
      • S earch
      • L inking
      • T agging
      • E xtensions
      • S ignals
    Organizations Are Made Of People
  • 6. Enterprise 2.0 Social Intranets Social Extranets Social Media
  • 7. Patterns are Evolving Distributed Centralized Short time-to market cycles Long time-to-market cycles Enterprise 1.0 Enterprise 2.0 Document-centric People-centric Structured Freeform Taxonomy Folksonomy Folders Tagging Knowledge Management Knowledge Sharing Need-to-know Need-to-share One-to-many Many-to-many Top down Emergent Heavyweight Lightweight Rigid Flexible
  • 8. Search Isn’t the Answer
    • The average employee spends 1 day/week searching for people and information
    • Search provides results, not answers
    • Discovery, however, provides answers, sometimes from people. And context.
  • 9. How do our employees know what needs time and attention? Photo Credit: http://www.flickr.com/photos/jbalazs/724615669/
  • 10. How do we work together to make the group productive? Photo Credit: http://www.flickr.com/photos/wheatfields/116810137
  • 11. How do we efficiently share information, questions and context with the people in your company?
  • 12. How do our people discover connections, knowledge and experts? Photo Credit: http://www.flickr.com/photos/salendron/947936275/
  • 13. Near Time
    • Social Messaging
    • New, and near real-time
    • Ideas spread like wildfire
    • Organizations move faster
    New Old Asynchronous Real Time
  • 14. Human Resourcefulness
    • Are your humans resourceful?
    • TransUnion saved $2.5m in 5 months with Socialtext, CTO estimates $5-8m in 2009
    • How? People working together to solve their own problems
  • 15. Social Software Platform Socialtext Dashboard Personalized and customizable widget-based dashboard -- manage your attention efficiently and effectively Socialtext Workspace Wiki Workspaces and Collaborative Weblogs flexible collaboration to participate, re-use and create faster Socialtext People Social networking for employees, partners & customers -- discover connections, knowledge and experts Socialtext Signals Social Messaging -- Share links, Q&A and context
  • 16. Q&A Free Trial at Socialtext.com [email_address]