EYE-D Designed Innovation, User Centric Innovation Method

Slide 1: innovation starts with an Eye

Slide 2: Why User Centric Innovation Methodology ? » Best practice method developed over 10 years in design and innovation. » Innovation is an orchanic process. » Innovation = communication. » Make lead users part of your development proces. » Create an impression of users want before you start developing or committing to technology providers. » Create a language all stakeholders understand. » Fail often to succeed sooner.

Slide 3: User Centric Innovation Methodology (UCIM) implement evaluate & refine visualize observe understand

Slide 4: Understand understand » Market: business rules, market innovation, general market dynamics, other. » User: Values, attitudes, motivation, social influence, aspirations, other drivers. » Company: objectives, growth target, customer care policy, who is your customer, other. » Technology & innovation: cutting edge, exhisting infrastructure, cross market technology, other. » Specifications.

Slide 5: Observe observe » Real people in real life situations. » Locate obstacles. » Observe: on location, referece locations, other. » Do what “customers” do. » What characters “test” your future product/service? » Interview: operators, customers, stake holders, others. » Identify latent user needs.

Slide 6: Visualize visualize » Make character describtions of those who test your service/product. » Make use scripts: simulate the use of the service/product. » Storyboards. » Conceptual design. » Fast prototyping. » Video. » Other.

Slide 7: Evaluate & refine evaluate & refine » Simulate service/product: physical design, virtual design, process, other. » Evaluate: mock-up’s, prototypes, tests, other. » Refine: redesign, try other process steps, improve, learn, etc. » Freeze concept.

Slide 8: Implement implement » Pre-engineering: physical design, virtual design, infrastructure, other. » Development: engineering, ICT, user interface, applications, other. » Prototype: physical product, virtual product, debugging, testing, other. » Production: first out of tools, 1th release, pre production, etc. » Evaluate & Refine.

Slide 9: Benefits of UCIM » Integral development: user-, business and technology all in focus during the creation process. » Vizability end result for all stakeholders = focus. » Clear end result also makes development and implementation process efficient. » No technology push.

Slide 10: Details EYE-D Designed Innovation: » Ron Verweij » Nijverheidsweg 1 d-e » 6651 KS Druten » the Netherlands » phone: +31(0) 610687743 » fax: +31(0) 487585834 » mail: ron@eye-ddi.com