CustomerSoulutions specializes in creating customer-centric services, products, and experiences through a holistic approach. Their user-centric innovation method includes phases such as understanding customer needs, observing real customer interactions, visualizing designs, and refining solutions through testing. The process emphasizes collaboration with stakeholders and aims to ensure the successful implementation and management of innovative solutions.

1. FROM THE ‘SOUL’: AUTHENTIC, MEMORABLE & ENGAGING

2. Who is CustomerSoulutions?Sharp observersListenersCreative Design ThinkersNot smooth talkersDo, build, play, learn

3. We offer concept development of services, products and experiencesbasedon a ‘holistic’ customercentricapproach.ExperiencesServicesProducts

4. Fields of workCustomerExperience:SelfserviceOmnichannelMobile, context basedCo-creationIndustries:RetailMobileAviationHealthcareTechnology:QR codesMobile: UX, GPS + kompass, embeddedtechnologyInternet of ThingsWeb 2.0Manufacturingtechnology

5. We buildbridges to innovate.emotional / socialinnovationBusiness(viable)People(desirable)process innovationfunctionalinnovationInnovation(feasable)

6. Putting the customer in the center of the innovation process.

7. User CentricInnovationMethodUnderstand phase: Understand the Customers, Company, Market and Innovation factors.Activities in this phase include: Making Personas.

8. The ‘soul’ of the company.

9. Social media research.

10. Company objectives.

11. Market dynamics.

12. Innovation factors.

13. Specify the project.User CentricInnovationMethodDiscovery / Observe phase: Exploring and observing real customers in a real situations dealing with your business.Activities in this phase include: Deep customer insights: context mapping, observation on location, interviews, role play and locate obstacles in the customer journey.

14. Customer journey analisys.

15. Touchpoint and moment of thruthanalisys.

16. Gap / fit analisys between channels, between front- and backstage and more.User CentricInnovationMethodVisualise / Mock up phase: Designing and creating services, products and/or experiences.Activities in this phase include: Making service scenario’s.

17. Make storyboards.

18. Fast prototyping, mock-up’s, working models, visuals or video’s.

19. Everything to make new designs tangable and testable.

20. Business Model re-Design (NunoValente).User CentricInnovationMethodEvaluate / Refine phase: Test, learn and improve the designed services, products and/or experiences with internal- and external stakeholder.Activities in this phase include: Simulate, test, role play, et cetera.

21. Observe and interview testers.

22. Evaluate tests.

23. Improve the design and simulate, test and role play again.

24. Freeze concept when customer experience and all other goals are realised.User CentricInnovationMethodImplement phase: Manage and monitor the further development, launch and start period.Activities in this phase include:Independidly selecting vendors who can develop, build, launch and maintain the soulutions.

25. Projectmanagement.

26. Managing the ‘customer focus’.