companies spend a lot on Ads... for adding their customers list. satisfying the customer's wish is the toughest task .

1. Companies spending
a
Huge amount
on
Ads……
Roever Arise Roby

2. Richest.com
Advertisements are moving away from just
informing people and becoming more
personalized, reaching to indulge with the
customer on an individualistic level for better
response from the public. This is a strategy to
retain customers and keep the product or
company on the shelf and in people’s minds. The
advertising industry is a multibillion dollar
business which is only getting richer as the years
go by. Well here is the list of the most expensive
advertisements in the world till date, as compiled
by TheRichest.com. ARISE ROBY

3. TOYOTA
The car-manufacturing giants
from Japan has been named
the largest producer of
automobiles.
They have spent over $2.09
billion on ads last year in
which a whooping $959
million was spent on TV ads
alone as reported by
TheRichest.com. This heavy
expense puts them on this
list.
ARISE ROBY

4. This company is partnering with
Apple to make easy payments
through the new iPhone 6
which is to be launched
around the second week of
September.When it comes to
its expenditure for
advertisements, the company
has spent over $2.19 billion
last year and most of it was
spent on ads for the internet.
This is comparatively a bit
lower than the amount spent
during 2010 and 2011, which
was more $2.20 billion yet
this is a huge amount after
bouncing back from the
recession.
ARISE ROBY

5. Chrysler Group
The Italian automobile holding corporation under
the Fiat Group makes cars with some of the best
engines in the world. The Fait Group has major
car brands such as the Ferrari, Maserati, Fait,
Alfa Romeo, and the Chrysler Group, just to name
a few.The car brand spent huge sum of money to
advertise their luxury Fiat Chrysler series which
amounted to over $1.97 billion. Their spending on
ads was the highest for Television Ads.
•
ARISE ROBY

6. VERIZON
This American broadband and telecommunications
company is at the moment working towards
wireless services. In order to educate the world of
the company and the services provider, Verizon
spent over $2.40 billion on AdvertisementsThey
are spreading word of their company through
television since it has the widest reach, spending
over $800 million in that medium alone. It is
surprising that a telecommunications company is
spending this much amount of money when they
can air their own services for free.
ARISE ROBY

7. GENERAL MOTORS
Unlike other major spenders for advertisements,
GM spent more money into magazines and
internet spending nearly $200 million in both
the mediums.The Chevrolet Brand of GM is
now partnering with Manchester United, one
of the biggest Football clubs in the world, as
the clubs brand car. This partnership in itself
is a huge advertisement advantage for the
company.
ARISE ROBY

8. At&t
The American multinational telecommunications
company is the largest provider of mobile and
fixed telephone services in America. As of this
year, it ranks as the 20th largest mobile telecom
operator in the world.The companies spending for
ads have reduced from $3 billion but it is still
marked in the list of companies that spend the
most for Ads in America. The biggest medium is
the Internet, with over $ 200 million spent for ads.
•
ARISE ROBY

9. COMCAST
The largest broadcasting and cable company in
the world according to revenue is one of the
highest spenders for advertisements of over $3
billion. The company is also one of the most
hated in America due the unsatisfactory
service it provides.But needless to say it is still
the largest broadcasting company in the world.
This company has spent over $900 million on
TV ads alone.
ARISE ROBY

10. LOREAL
• The French based cosmetics
company is the highest spender
for ads in the cosmetic world.The
company spent over $800 million
in magazine ads alone, which is
not a surprise since it hires the
most well known models from
around the world.This company
is also a patent holder in the
nanotechnology world in the
United States, and deals with
tissue engineering. It the largest
cosmetic company in the world.
ARISE ROBY

11. Ford
• The largest car manufacturer in the U.S, Ford
spent over $2.50 billion to promote their latest
cars last year. Their spending for ads has
increased since 2012 and is expected to
increase this year as well.The larger sum of
money on ads was spent for television with
over $700 million for the medium. Its market is
increasing around the world.
•
ARISE ROBY

12. Procter & Gamble
• By the end of 2013, P&G the most trusted brand for
hygiene has over 5 billion customers around the world.
This company has spent the highest amount of money
for its advertisements, where nearly $3 billion was
spent on television and magazine ads alone.This is
huge spending just to promote their brand but again it
comes as no surprise since it is first choice of most
people around the world. The brands image and the
need to make it popular and familiar among the people
apparently cost $5 billion.
•
ARISE ROBY