1. Advertising and marketing communications intends to persuade
an audience (viewers, readers or listeners) to take some action,
usually to purchase or consume a product or service.
It is totally driven and focused on the client and the
client's marketing or advertising need for a brand or product

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There are around 13,000 business in the sector who produce £6.2
billion of the UK GVA annually.
Around 70% of the industry is based in London, with the north west
having the second largest concentration at 6%. It is a young
industry with 47% under 34. 46% of the workforce is female and only 6%
is from black, Asian or ethnic minorities
Advertising funds 75% of commercial television, 95% of national press,
80% of magazines, and 95% of commercial radio. Without advertising
revenue the quality and quantity of programming

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Examples of Advertising and Marketing are:
Abbott Mead Vickers - is an advertising agency that works with over
85 brands, including BT, BlackBerry, Sainsbury’s, Aviva, Walkers and
Mars. It is the biggest advertising agency in the UK by revenue and has
been there since 1997
Bartle Bogle Hegarty - is a British advertising agency, responsible for
some notable advertising campaigns of the last 30 years. The company
was founded by John Bartle, Nigel Bogle & Sir John Hegarty in 1982
Amaze – it was a video game developer from the United States that
sold over 100 games in its ten-year history (selling nearly 40 million
units), for several video game platforms, with headquarters located
in Kirkland, Washington

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Abbott Mead Vickers was founded by David Abbott who was
a British advertising executive. Abbott started as a copywriter at
Mather & Crowther and then at DDB, London. In 1966, he was sent to
their New York office, then returned to London as a director.
Bartle Bogle Hegarty was founded by John Bartle, Nigel Bogle & Sir John
Hegarty in 1982. Sir John Hegarty and Nigel Bogle still lead it today,
together with worldwide CEO Simon Sherwood.
Amaze was founded by erial entrepreneur Dan Elenbaas and his
business partners Todd Gilbertsen and David Mann.
Amaze Entertainment was widely known for developing games based
on blockbuster movie licenses, including: Star wars, The lord of the
Rings, Harry Potter and Shrek

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Amaze Entertainment was widely known for developing games based
on blockbuster movie licenses, including: Star wars, The lord of the
Rings, Harry Potter and Shrek
Abbott Mead Vickers also produced V which has produced several
award-winning campaigns, including Guinness ‘surfer’ and more recent
work:
Walkers Sandwich
Metropolitan Police ‘Who Killed Deon?’
Doritos Late Night
BH has worked for global brands including Audi, Vodafone, Levi Straus
and British Airways
The company was responsible for commercials such
as Levi's "Launderette", and Levi's "Flatbeat"