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Part 2 of 3 : (Rob Snell on) Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar

by Rob Snell on Jan 27, 2010

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Part 2 of 3 : (Rob Snell on) Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar — Webinar Transcript

… Google, Feeds & Yahoo! Store by Rob Snell -- [email_address] SEO

robsnell.com click “read this first” [email_address] newsletter

homepage

Speaker: PUBCON / SES / SMX / IRCE / Y!Summit

Why am I doing this webinar?

is probably 5-10x more important than it was just a year ago

XML

June 2009 added new mandatory field: Condition

XML

January 2010 If you don’t have a custom feed, or if you haven’t added Condition you’re missing out on free traffic

SEO is always changing

Search engines Google graph here

Set up SingleFeed account Set up Google Merchant Center account Unhook Yahoo! XML / email Add custom shopping fields to STORE FastPivot: RTML Product Export template SingleFeed: Categorize Products SingleFeed: Clean up data / Set-up rules

pretty fast results

Are you in google.com/products site:yourdomain.com

shopping trumps organic!

YWA STUFF

Look in YWA Referrer google.com/products

google.com/products

2986 Extra Visitors

tagged URLS

?utm_medium= shoppingengine &utm_source= googlebase &cvsfa=2266&cvsfe=2 &cvsfhu=31392d2d4845524d2d5 35052454e4745522d4e45434b2d 544543482d4e594c4f4e2d50494 e43482d434f4c4c4152

131 Extra Orders

annualized $68,927

now what?

Do you want to let Yahoo! Store handle your feeds? Or do you want an expert ?

Add mandatory fields

Merchant Solutions or Legacy Store?

Legacy XML: Custom RTML from FastPivot

add custom fields

Merchant Solutions IS easier! “Upgrade” for a 50% increase in revshare!

Default or Custom Types?

Custom Types: Add Manufacturer, UPC , and Mfg-Part # once for all products

Default Types: Hand-add Manufacturer, UPC , and Mfg-Part # TO EVERY PRODUCT

enter custom field data Brand / MFG, UPC, MFG#

TIP: If competing with Amazon / Cabela’s, you need same quality product data -- Brand, UPC, MFG#

http://dev.tomthedeveloper.com

Turn on product extensions in Google AdWords on ALL campaigns

January 2010 If you don’t have a custom feed, or if you haven’t added Condition you’re missing out on free traffic

robsnell.com click “read this first” [email_address] newsletter

Rob Snell , Yahoo! Store blogger & author at Snell Brothers Hey, are you the guy from godatafeed who cold-called me? 2 years ago

Are you sure you want to Yes No

Internet Strategist Gardner , Social Media Marketing and Internet Strategist at See http://LinkedIn.com/in/GrowMap Be sure to check out both SingleFeed and GoDataFeed before you decide which to use. They have similar capabilities but they are significantly different. 2 years ago

Part 2 of 3 : (Rob Snell on) Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar

by Rob Snell on Jan 27, 2010

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Part 2 of 3 : (Rob Snell on) Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar — Webinar Transcript