Part 2 of 3 : (Rob Snell on) Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar
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Part 2 of 3 : (Rob Snell on) Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar
- 1. … Google, Feeds & Yahoo! Store by Rob Snell -- [email_address] SEO
- 2. robsnell.com click “read this first” [email_address] newsletter
- 3. homepage
- 5. Speaker: PUBCON / SES / SMX / IRCE / Y!Summit
- 6. Why am I doing this webinar?
- 7. is probably 5-10x more important than it was just a year ago
- 8. XML
- 9. XML
- 10. June 2009 added new mandatory field: Condition
- 11. XML
- 14. January 2010 If you don’t have a custom feed, or if you haven’t added Condition you’re missing out on free traffic
- 15. SEO is always changing
- 16. Search engines Google graph here
- 22. Are you in google.com/products site:yourdomain.com
- 28. YWA STUFF
- 29. Look in YWA Referrer google.com/products
- 33. tagged URLS
- 34. ?utm_medium= shoppingengine &utm_source= googlebase &cvsfa=2266&cvsfe=2 &cvsfhu=31392d2d4845524d2d5 35052454e4745522d4e45434b2d 544543482d4e594c4f4e2d50494 e43482d434f4c4c4152
- 35. 131 Extra Orders
- 37. now what?
- 38. Do you want to let Yahoo! Store handle your feeds? Or do you want an expert ?
- 39. Add mandatory fields
- 41. Merchant Solutions or Legacy Store?
- 43. Legacy XML: Custom RTML from FastPivot
- 46. Merchant Solutions IS easier! “Upgrade” for a 50% increase in revshare!
- 48. Default or Custom Types?
- 49. Custom Types: Add Manufacturer, UPC , and Mfg-Part # once for all products
- 51. Default Types: Hand-add Manufacturer, UPC , and Mfg-Part # TO EVERY PRODUCT
- 53. enter custom field data Brand / MFG, UPC, MFG#
- 54. TIP: If competing with Amazon / Cabela’s, you need same quality product data -- Brand, UPC, MFG#
- 56. Turn on product extensions in Google AdWords on ALL campaigns
- 57. January 2010 If you don’t have a custom feed, or if you haven’t added Condition you’re missing out on free traffic
- 58. robsnell.com click “read this first” [email_address] newsletter
Editor's Notes
- Let’s talk about Gun Dog Supply. We sell training supplies for hunting dogs. Retrievers. Pointers. Spaniels.
- 2006 DUMMIES book
- Regular Speaker: Search Marketing / Ecommerce events
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
- 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars