Affiliate Summit West 2011 Using Datafeeds to Monetize Sites Scott Jangro, President, MechMedia Eric Nagel, President, Eri...
Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
Who Are You? <ul><li>Affiliates (we hope so) </li></ul><ul><li>Have you used Datafeeds before? </li></ul>
What Is A Datafeed? <ul><li>&quot;A delimited database file that provides  product information, images, and tracking links...
Why do you want one? <ul><li>Why feature 1 product, when you can showcase 10,000? </li></ul><ul><ul><li>Or why 1 product i...
How do you get one? <ul><li>Download from the network </li></ul><ul><li>Or ask the merchant! </li></ul>
Feeds vs. APIs <ul><li>Feeds </li></ul><ul><ul><li>Download as you need </li></ul></ul><ul><ul><li>Updated by the merchant...
How Can You Use Datafeeds? <ul><li>Depends on your experience level </li></ul><ul><ul><li>Newbie – just drop in line of JS...
Commercial Products <ul><li>Pop Shops </li></ul><ul><li>GoldenCAN </li></ul><ul><li>Datafeedr </li></ul><ul><li>Webmerge /...
Tips / Tricks <ul><li>Technical tips </li></ul><ul><ul><li>Hot-link images or cache locally </li></ul></ul><ul><ul><li>Cle...
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Using Datafeeds to Monetize Sites

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Discussion on using datafeeds to monetize sites.

Experience level: Beginner, Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Affiliate

Scott Jangro, President, MechMedia (Twitter @jangro)
Eric Nagel, President, Eric Nagel & Associates, Inc (Twitter @esnagel)
Joe Sousa, Owner, Internet Marketing Associates (Twitter @drcool73)

Published in: Business, Technology
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  • Using Datafeeds to Monetize Sites

    1. 1. Affiliate Summit West 2011 Using Datafeeds to Monetize Sites Scott Jangro, President, MechMedia Eric Nagel, President, Eric Nagel & Associates, Inc. Joe Sousa, Owner, Internet Marketing Associates
    2. 2. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.
    3. 3. Who Are You? <ul><li>Affiliates (we hope so) </li></ul><ul><li>Have you used Datafeeds before? </li></ul>
    4. 4. What Is A Datafeed? <ul><li>&quot;A delimited database file that provides product information, images, and tracking links for a merchant's products . A datafeed may provide data for hundreds of thousands of products.&quot; </li></ul><ul><ul><li>http://www.bitcom-affiliate-marketing.com/ed-glossary.html </li></ul></ul>
    5. 5. Why do you want one? <ul><li>Why feature 1 product, when you can showcase 10,000? </li></ul><ul><ul><li>Or why 1 product is a good thing? </li></ul></ul>
    6. 6. How do you get one? <ul><li>Download from the network </li></ul><ul><li>Or ask the merchant! </li></ul>
    7. 7. Feeds vs. APIs <ul><li>Feeds </li></ul><ul><ul><li>Download as you need </li></ul></ul><ul><ul><li>Updated by the merchant </li></ul></ul><ul><ul><li>Easier to work with </li></ul></ul><ul><li>APIs </li></ul><ul><ul><li>Data updated more frequently </li></ul></ul><ul><ul><ul><li>On both affiliate & merchant end </li></ul></ul></ul><ul><ul><li>Requires programming knowledge </li></ul></ul>
    8. 8. How Can You Use Datafeeds? <ul><li>Depends on your experience level </li></ul><ul><ul><li>Newbie – just drop in line of JS </li></ul></ul><ul><ul><ul><li>Easy </li></ul></ul></ul><ul><ul><li>Intermediate – no programming, plug-ins, wizards </li></ul></ul><ul><ul><ul><li>You deal w/ the data yourself </li></ul></ul></ul><ul><ul><li>Advanced </li></ul></ul><ul><ul><ul><li>API </li></ul></ul></ul><ul><ul><ul><li>Raw feeds </li></ul></ul></ul><ul><ul><ul><li>Flexible - what unique things can you think of to do with product data? </li></ul></ul></ul>
    9. 9. Commercial Products <ul><li>Pop Shops </li></ul><ul><li>GoldenCAN </li></ul><ul><li>Datafeedr </li></ul><ul><li>Webmerge / CSVPig </li></ul><ul><ul><li>Site-building tool </li></ul></ul><ul><li>Local databases </li></ul><ul><li>API </li></ul>
    10. 10. Tips / Tricks <ul><li>Technical tips </li></ul><ul><ul><li>Hot-link images or cache locally </li></ul></ul><ul><ul><li>Clean out html and special characters before loading </li></ul></ul><ul><ul><li>Look for patterns in data to do creative data manipulation </li></ul></ul><ul><li>SEO </li></ul><ul><li>Unique content </li></ul><ul><li>Do *something* to the data </li></ul><ul><li>Eliminate merchant fingerprints </li></ul><ul><li>Combining feeds </li></ul><ul><li>Extracting part of a feed </li></ul><ul><li>Overall </li></ul><ul><li>Update regularly </li></ul><ul><li>Value of simple sites? </li></ul>
    11. 11. Don’t forget: You can copy-paste this slide into other presentations, and move or resize the poll.

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