… Google, Feeds & Yahoo! Store by Rob Snell --  [email_address] SEO
robsnell.com click “read this first” [email_address]   newsletter
homepage
 
Speaker: PUBCON / SES / SMX / IRCE / Y!Summit
Why am I doing this webinar?
is probably 5-10x more important than it was just a year ago
XML
XML
June 2009     added new  mandatory  field: Condition
XML
 
 
January 2010   If you don’t have a custom feed,  or if you haven’t added  Condition you’re missing out on free traffic
SEO is always changing
Search engines Google graph here
 
 
<ul><li>Set up SingleFeed account  Set up Google Merchant Center account  Unhook Yahoo! XML / email  Add custom shopping f...
 
pretty fast results
Are you in   google.com/products site:yourdomain.com
 
 
 
shopping trumps organic!
 
YWA STUFF
Look in YWA Referrer google.com/products
google.com/products
google.com/products
2986 Extra Visitors
tagged URLS
?utm_medium= shoppingengine &utm_source= googlebase &cvsfa=2266&cvsfe=2 &cvsfhu=31392d2d4845524d2d5 35052454e4745522d4e454...
131 Extra Orders
annualized  $68,927
now what?
Do you want to let  Yahoo! Store  handle your feeds? Or do you want an  expert ?
Add  mandatory fields
 
Merchant Solutions  or  Legacy Store?
 
Legacy XML: Custom RTML from  FastPivot
 
add custom fields
Merchant Solutions   IS  easier!   “Upgrade” for a  50% increase  in revshare!
 
Default or  Custom Types?
Custom Types:    Add  Manufacturer, UPC , and  Mfg-Part #   once for all products
 
Default Types:   Hand-add  Manufacturer, UPC , and  Mfg-Part #   TO EVERY PRODUCT
 
enter custom field data Brand / MFG, UPC, MFG#
TIP:  If competing with  Amazon / Cabela’s,  you need same quality product data --  Brand, UPC, MFG#
http://dev.tomthedeveloper.com
Turn on  product extensions  in   Google AdWords  on ALL campaigns
January 2010   If you don’t have a custom feed,  or if you haven’t added  Condition you’re missing out on free traffic
robsnell.com click “read this first” [email_address]   newsletter
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Part 2 of 3 : (Rob Snell on) Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar

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This is the ROB SNELL part

Google Product Search for Yahoo! Store SINGLEFEED

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  • Let’s talk about Gun Dog Supply. We sell training supplies for hunting dogs. Retrievers. Pointers. Spaniels.
  • 2006 DUMMIES book
  • Regular Speaker: Search Marketing / Ecommerce events
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • 1997 E-commerce consulting specializing in Y! Yahoo! let’s me write and speak to their 50,000 retailers Write my own blog, do Seminars
  • Part 2 of 3 : (Rob Snell on) Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar

    1. 1. … Google, Feeds & Yahoo! Store by Rob Snell -- [email_address] SEO
    2. 2. robsnell.com click “read this first” [email_address] newsletter
    3. 3. homepage
    4. 5. Speaker: PUBCON / SES / SMX / IRCE / Y!Summit
    5. 6. Why am I doing this webinar?
    6. 7. is probably 5-10x more important than it was just a year ago
    7. 8. XML
    8. 9. XML
    9. 10. June 2009 added new mandatory field: Condition
    10. 11. XML
    11. 14. January 2010 If you don’t have a custom feed, or if you haven’t added Condition you’re missing out on free traffic
    12. 15. SEO is always changing
    13. 16. Search engines Google graph here
    14. 19. <ul><li>Set up SingleFeed account Set up Google Merchant Center account Unhook Yahoo! XML / email Add custom shopping fields to STORE FastPivot: RTML Product Export template SingleFeed: Categorize Products SingleFeed: Clean up data / Set-up rules </li></ul>
    15. 21. pretty fast results
    16. 22. Are you in google.com/products site:yourdomain.com
    17. 26. shopping trumps organic!
    18. 28. YWA STUFF
    19. 29. Look in YWA Referrer google.com/products
    20. 30. google.com/products
    21. 31. google.com/products
    22. 32. 2986 Extra Visitors
    23. 33. tagged URLS
    24. 34. ?utm_medium= shoppingengine &utm_source= googlebase &cvsfa=2266&cvsfe=2 &cvsfhu=31392d2d4845524d2d5 35052454e4745522d4e45434b2d 544543482d4e594c4f4e2d50494 e43482d434f4c4c4152
    25. 35. 131 Extra Orders
    26. 36. annualized $68,927
    27. 37. now what?
    28. 38. Do you want to let Yahoo! Store handle your feeds? Or do you want an expert ?
    29. 39. Add mandatory fields
    30. 41. Merchant Solutions or Legacy Store?
    31. 43. Legacy XML: Custom RTML from FastPivot
    32. 45. add custom fields
    33. 46. Merchant Solutions IS easier! “Upgrade” for a 50% increase in revshare!
    34. 48. Default or Custom Types?
    35. 49. Custom Types: Add Manufacturer, UPC , and Mfg-Part # once for all products
    36. 51. Default Types: Hand-add Manufacturer, UPC , and Mfg-Part # TO EVERY PRODUCT
    37. 53. enter custom field data Brand / MFG, UPC, MFG#
    38. 54. TIP: If competing with Amazon / Cabela’s, you need same quality product data -- Brand, UPC, MFG#
    39. 55. http://dev.tomthedeveloper.com
    40. 56. Turn on product extensions in Google AdWords on ALL campaigns
    41. 57. January 2010 If you don’t have a custom feed, or if you haven’t added Condition you’re missing out on free traffic
    42. 58. robsnell.com click “read this first” [email_address] newsletter

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