Slidecast 2009 Yahoo! Store Marketing | Email & Customer Engagement Rob Snell

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Email marketing to your customers for fun and profit...

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Slidecast 2009 Yahoo! Store Marketing | Email & Customer Engagement Rob Snell

  1. 1. … Rob Snell [email_address] Customer Engagement: 5 Things I’ve Learned about Email Marketing
  2. 2. 5 things I’ve learned from email marketing
  3. 3. It’s all about the offer
  4. 4. relevant
  5. 5. compelling
  6. 6. relevant compelling
  7. 8. E mail works
  8. 9. E mail works
  9. 10. E mail works
  10. 11. E mail works
  11. 13. More relevant offers convert better
  12. 16. Is this REALLY for me?
  13. 17. “ I really hope you don’t think I’m gonna wear that…”
  14. 18. Bucket customers as best you can
  15. 19. Customers with dogs
  16. 21. Customers with hunting dogs ?
  17. 22. Customers with hunting dogs ?
  18. 24. Customers with hunting retrievers ?
  19. 25. Customers with hunting retrievers who have more than 12 dogs , drive a Ford F-250 , and wear Carharts 24/7
  20. 27. 5000 magic bucket
  21. 28. When it’s easy, it gets done
  22. 29. Content comes from product
  23. 30. Content comes from product
  24. 31. Content comes from product
  25. 32. Content comes from product
  26. 33. RTML email-builder templates
  27. 34. People buy from people
  28. 35. Always keep score
  29. 38. 50,000 emails sent
  30. 39. open rate 24.3 % (unique opens to sent emails)
  31. 40. 12,150 opened / read
  32. 41. click-thru rate 7.17 % (unique clicks to sent emails)
  33. 42. 3,580 to landing page
  34. 43. conversion rate 2.89 % (% of email clickers who convert)
  35. 44. 100 orders
  36. 46. 5 Things I’ve Learned: <ul><ul><ul><ul><li>It’s all about the offer </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Relevant offers convert </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Bucket as best you can </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Make it easy, & it gets done </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Keep score: Track results </li></ul></ul></ul></ul>
  37. 47. my email list info @ystore.com
  38. 48. … Rob Snell [email_address] Customer Engagement: 5 Things I’ve Learned about Email Marketing

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