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Part 1 of 3 : Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar

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Overview of SingleFeed, Intro to Shopping Engines. GREAT info -- Rob

PS My 25 minutes is in Part 2

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Part 1 of 3 : Shopping Engine Success For Yahoo! Stores Jan 2010 Webinar

  1. 1. Shopping Engine Success for Yahoo! Stores: PART 1/3<br />Presented by <br />with guest Rob Snell<br />
  2. 2. Agenda<br /><ul><li>SingleFeed Background
  3. 3. Shopping Engines 101
  4. 4. Rob Snell’s Story
  5. 5. Data Feed Optimization Tips
  6. 6. Question & Answer</li></li></ul><li>SingleFeed Background<br />ComparisonEngines.com started May 2005<br />SingleFeed founded April 2006<br />VC backed<br />Hundreds of merchants<br />SMBs -- $200K - $20M/yr in online revenue<br />LoveYourFeed Blog October 2006<br />
  7. 7. Why SingleFeed?<br />Lots of reasons!<br />
  8. 8. We‘re Shopping Engine Experts<br /><ul><li>Industry Analyst
  9. 9. First account manager @ Become
  10. 10. Internet marketer who used SingleFeed & other data feed solutions
  11. 11. Retail experience
  12. 12. This is what we do</li></li></ul><li>Work with Leading Shopping Engines<br />Dedicated resources we can call<br />Updated on feed formats, categories<br />
  13. 13. Google Product Search Partner<br />http://www.google.com/intl/en_us/products/pspp.html<br />
  14. 14. Data Quality<br />We don’t just suck in and spit out data<br />Validation & Correction wizard<br />Strict requirements<br />Data Feed Optimization (DFO)<br />Get you live<br />Qualitative optimization<br />Quantitative optimization<br />
  15. 15. Shopping Engines 101<br />Tons of traffic<br />Leading shopping engines have 10m+ uniques/month<br />Bing Cashback & Amazon Product Ads growing<br />Dominate organic and paid listings<br />Google OneBox, Yahoo! Shortcuts, etc.<br />CSEs are Better, Stronger, Faster than individual merchants<br />Partnerships –AOL Shopping to CNET to Sears Marketplace<br />Results<br />Shopping Engines can account for 10% of revenue <br />IF you put in the effort!<br />
  16. 16. Shopping Engine Traffic<br />
  17. 17. Yahoo! Stores & Google Shopping<br />Are you already on Google Product Search?<br />www.google.com/products & type in site:domain (site:www.gundogsupply.com)<br />Know that you’re probably already up and running. BUT, you can submit a better feed.<br />
  18. 18. Rob Snell’s Story<br />Gun Dog Supply<br />
  19. 19. end part 1 of 3<br />Ryan Douglas – ryan@singlefeed.com<br />Brian Smith – brian@singlefeed.com<br />www.singlefeed.com<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />

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