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3 Of 3 Shopping Engine Success For Yahoo! Stores Webinar

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3 Of 3 Shopping Engine Success For Yahoo! Stores Webinar

  1. 1. Shopping Engine Success for Yahoo! Stores (PART 3)<br />Presented by <br />with guest Rob Snell<br />
  2. 2. Shopping Engine Results Explained<br />What it looks like<br />
  3. 3. Search Engine Results Page Explained<br />
  4. 4. Product Results View<br />
  5. 5. Normalized Product View<br />
  6. 6. Data Feed Optimization<br />The Juicy Stuff!<br />
  7. 7. Data Feed Optimization Tips<br />Testing Product Titles<br />Proper spelling and punctuation. Don’t use all CAPS!<br />Include product “type”<br />
  8. 8. Data Feed Optimization Tips<br />Testing Product Titles (cont)<br />Include brand, color, size, and gender<br />
  9. 9. Data Feed Optimization Tips<br />More Attributes = Better Results<br />Submit more than just required fields.<br />Include UPC, model number, custom attributes.<br />Keywords field isn’t that relevant on Google Shopping.<br />Categorization is your friend<br />Each engine has a different taxonomy<br />
  10. 10. Data Feed Optimization Tips<br />Categorization is your friend<br />Each engine has a different taxonomy<br />Ensure proper placement of all your products<br />
  11. 11. Data Feed Optimization Tips<br />No feed is created equal<br />Don’t use the same file for every engine!<br />Catalog.xml file doesn’t have everything engines want<br />It’s missing Manufacturer, model number, UPC and more!<br />Remember Google requiring the condition field fiasco?<br />
  12. 12. Question & Answer<br />
  13. 13. Conclusion<br />Ryan Douglas – ryan@singlefeed.com<br />Brian Smith – brian@singlefeed.com<br />www.singlefeed.com<br />www.loveyourfeed.com<br />www.comparisonengines.com<br />

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