Chicago

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Chicago

  1. 2. … Ecommerce Site Optimization Rob Snell SNELL BROS. [email_address] “ Pimp Your Products, Sell More Stuff”
  2. 12. 1 change increased conversion rate 20%
  3. 13. We got a spokesmodel…
  4. 14. Hunt
  5. 16. tell stories
  6. 17. how to pimp your products
  7. 18. > seo keywords
  8. 19. Garmin product text
  9. 20. Garmin review
  10. 21. NYT article
  11. 22. NYT Web article with link
  12. 23. > your product image
  13. 24. > Box copy
  14. 25. > owners manuals
  15. 26. > extract flash
  16. 27. gds section
  17. 28. gds product
  18. 29.
  19. 30. Pimpin’ ain’t easy… <ul><li>Be an expert </li></ul><ul><li>Express opinions </li></ul><ul><li>Tell folks what to buy </li></ul><ul><li>Provide more info </li></ul>
  20. 31. … Ecommerce Site Optimization Rob Snell SNELL BROS. [email_address] “ Pimp Your Products, Sell More Stuff”

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