1240 new seo preso x


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  • When you write the page, Put keywords in the TITLES, TEXT This is the PAGE TITLE, VIP SEO element Page TEXT is second
  • Create keyword rich content – talk more about content in a bit This is a STEVE SAYS snppet on the heater page – Steve talks about mild MS winters compared to places more like here. I think I need a dog house heater LAST NIGHT.
  • The trend in retail in the United States over the past 20 years is for these huge companies, these big box "category killer" stores to come into a market and just take over. It's not just Wal-Mart, it's every category. And it kills these mom and pop businesses. And the PET MARKET is no different.
  • We spent hundreds of hours working on this thing: writing descriptions, and taking pictures, and re-designing a completely updated version of our dog-supply catalog. We printed 5000 copies, and mailed a catalog to every single former customer on our mailing list. I’m exhausted. And what happened? Nothing. We got virtually no response — in six months we took in about $5,000 in orders, which was nowhere near enough to offset our lost sales.
  • 1240 new seo preso x

    1. 1. Real-world SEO for Retailers Rob Snell robsnell.com
    2. 2. homepage
    3. 3. Web Sales Before 1997 2004 2010
    4. 4. Web Sales Before 1997 2004 2010
    5. 5. Web Sales After 1997 2004 2010
    6. 6. Web Sales Actual Lift 1997 2004 2010 $10 million
    7. 7. $10,354,767.23 additional sales
    8. 8. engines
    9. 9. Search engines Google graph here
    10. 10. Reset Safari
    11. 12. Clustered results &num=1
    12. 14. keywords
    13. 16. Collect converting keywords
    14. 17. 21,358 converting keywords
    15. 18. $ 6 Million $6,264,243.60
    16. 19. head neck back looooong tail rump
    17. 21. mfg brands generic terms
    18. 25. pages
    19. 26. Google entry pages
    20. 28. links
    21. 29. 1,000,000 links
    22. 30. Store Editor
    23. 31. Home page PAGE-TITLE
    24. 32. Home page INTRO-TEXT
    25. 33. Put keywords in TITLE / TEXT (on most relevant page)
    26. 34. Home page CONTENTS
    27. 35. Home page LINKS
    28. 37. Single URL
    29. 38. Compelling CONTENT
    30. 40. Buyers’ guides 50% higher conversion rate Visitors entering on than visitors who enter on a section / category page
    31. 41. Create keyword-rich content
    32. 42. Section page NAMES
    33. 43. Section page CAPTIONS
    34. 44. Section page LEAF=Y
    35. 45. So instead of this NONLEAF
    36. 46. You have this LEAFED
    37. 47. And where once Google would see this: Dokken's Dead Fowl Trainers / Retriever Training Dummies(7)Dummy Launchers(9)SportDOG Original Lucky Dog Regular Plastic Dummy (4)Zinger Winger Dummy Launchers(6)Retriever Training DummiesSave on Retriever Training Dummies & Dog Bumpers. Shop 100+ Dummy Styles & Colors. SPECIAL PRICING ON DUMMIES! We just lowered our dummy prices to the lowest Volume Pricing / Quantity Discount price. When you buy ANY size / type of retriever training dummy you get the quantity discount price. -- Steve Plastic & Rubber Dummies / Bumpers for Retriever TrainingDokken's Dead Fowl Trainers / Retriever Training DummiesCanvas Dummies > Retriever Training Dummies / BumpersForce Breaking Dummies and BucksSpecialty Training Dummies & SuppliesPlastic & Rubber Dummies / Bumpers for Retriever Training (25)Dokken's Dead Fowl Trainers / Retriever Training Dummies(7)Canvas Dummies > Retriever Training Dummies / Bumpers (19)Force Breaking Dummies and Bucks(7)Specialty Training Dummies & Supplies(14)Dummy(10)Dummy Launcher Dummies(16)Wings -- Game Birds (Grouse, Pheasant, Quail)(9)Training Dummy/Accessory Bags(4) Google sees this:
    38. 48. You have this LEAFED
    39. 49. Google now sees this:
    40. 50. Embedded CKWP links CAPTIONS
    41. 51. Search Yahoo.com site:yourdomain.com “converting keyword phrase” -link:URL
    42. 52. Unique Product NAMES
    43. 53. Unique Product CAPTIONS
    44. 54. Tired of searching for your hunting dog in tall grass or dense cover? Now you can leave the hunting entirely to him. Introducing Astro, the first high sensitivity GPS-enabled dog tracking system for hunters and sportsmen. This unique system pinpoints your dog’s position and shows you exactly where he is, even when you can’t see or hear him. Manufacturer’s product description:
    45. 55. 1-10 of 1770 Lazy And this
    46. 56. Custom PAGE-TITLE Top 100
    47. 57. Custom DESCRIPTION Top 100
    48. 59. Very Brief FINAL-TEXT
    49. 60. $360,000 modifiers (buy, cheap, best, reviews)
    50. 61. Discount hunting dog vests
    51. 62. Buy hunting dog vests
    52. 63. hunting dog vests online
    53. 64. Google Webmaster Central
    54. 65. Google products site:yourdomain.com
    55. 66. Custom RTML
    56. 67. Baked-in SEO Elements
    57. 68. TITLE recipe
    58. 69. META-DESC recipe
    59. 70. H1 recipe
    61. 72. Silo-Based Navigation
    62. 74. SPECIALS at top of page
    63. 76. Text below CONTENTS (Caption2)
    64. 78. Multiple footers
    65. 79. STUPID SEO STUFF
    66. 80. Override link text (short-name)
    67. 81. Override alt-text (alt-text)
    68. 82. Record everything
    69. 83. Better breadcrumbs
    70. 84. How do you make all of this content?
    71. 87. Record everything
    72. 89. Interview folks. Transcribe audio into text.
    73. 90. Rob: How do you teach a dog how to sit? Steve: Well the simple way to do it is to start with a little bitty puppy. And when we are feeding a little bitty puppy, we don’t just put the food down and let him run up and eat. We start to teach patience and discipline. The simple way to do it is you set the food bowl down, take the puppy, and make him sit. You just physically take him by the collar. You put your hand on his back right below the tail and just force him into a sit. With an eight week old puppy it is a pretty simple thing to do. They are small and they are wiggly, but they can’t fight you. You make him sit there for about five seconds tops. All we are trying to do is get him in the position and physically make him understand that just because he wants to go, he can’t go. You do it real quick, like I said, five seconds, and then you release him. You release him with whatever command you want it to be. I use, “All right. OK.” Just be consistent with it. Rob: How long does it take him to learn? Steve: Not long. You usually feed puppies two or three times a day, so you are getting in little short training sessions. Each time you increase it a second or two. Now you have got him sitting there for 10 seconds or 15 seconds. Three days later he is sitting there for a minute. Pavlov man; that is all it is.
    74. 91. Take best products and play “ 20 Questions”
    75. 92. Who ? What? When? Where? Why? How Much?
    76. 93. Got $60? Get an Olympus VN-6200 PC.
    77. 95. Turn customer questions into product FAQs
    78. 96. WORD.doc > 1000 page Warner’s wisdom
    79. 97. Write unique product descriptions
    80. 98. Tired of searching for your hunting dog in tall grass or dense cover? Now you can leave the hunting entirely to him. Introducing Astro, the first high sensitivity GPS-enabled dog tracking system for hunters and sportsmen. This unique system pinpoints your dog’s position and shows you exactly where he is, even when you can’t see or hear him. Manufacturer’s product description:
    81. 99. 1-10 of 1770 Lazy And this
    82. 100. Provide more info than anyone
    83. 101. Tip: Write one new paragraph for every $10 in item price
    84. 102. You have this
    85. 103. Google loves unique content
    86. 104. Shoot video of anything you can demo
    87. 106. “ Liberate ” manufacturer created content
    88. 107. *It’s easier to get forgiveness than permission: Nothing contained on this web site should be construed as granting, by implication, estoppel, or otherwise, any license or right to distribute, modify, transmit, use, re-use, or re-post any of Innotek®, Inc. Intellectual Property displayed on this web site without the express written permission of Innotek®, Inc.
    89. 110. Transcribe DVDs & Videos
    90. 111. Text from packaging & POP