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WordPress eCommerce: WooCommerce And Other Ways To Sell With WordPress

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Here are the supporting slides from my presentation "WordPress eCommerce: WooCommerce And Other Ways To Sell With WordPress" at the Melbourne WordPress Meetup on 13th November 2019.

This presentation covered:
- Planning your site
- Payment Gateways
- PayPal buttons
- Forms
- WooCommerce
- Subscriptions
- Memberships
- Bookings
- Online Courses
- Events
- Donations
- Point of Sale
- Multi Vendor
- Marketing your site

Published in: Marketing
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WordPress eCommerce: WooCommerce And Other Ways To Sell With WordPress

  1. 1. WordPress eCommerce: WooCommerce And Other Ways To Sell With WordPress Calie Salter
  2. 2. About Me • Managing Director and Co-Founder at Clickify • Background in psychology and marketing • Working with WordPress for 10+ years
  3. 3. About This Presentation • Planning your site • Payment Gateways • PayPal buttons • Forms • WooCommerce • Subscriptions • Memberships • Bookings • Online Courses • Events • Donations • Point of Sale • Multi Vendor • Marketing your site
  4. 4. Planning Your Site
  5. 5. Be realistic. It is not ‘Get Rich Quick’.
  6. 6. Is there a unique story behind your business?
  7. 7. Who is your ideal customer?
  8. 8. Where is your ideal customer located?
  9. 9. What products or services do you offer?
  10. 10. How many products or services do you offer?
  11. 11. What categories do they fall into?
  12. 12. Who are your competitors?
  13. 13. What do you do differently?
  14. 14. Choose a unique brand, logo and domain?
  15. 15. How are you going to promote your website?
  16. 16. You are responsible for the security of your website?
  17. 17. Payment Gateways
  18. 18. Provide the facilities for you to collect payments online.
  19. 19. You can choose from hundreds of options.
  20. 20. Vary in fees per transaction and payment times.
  21. 21. https://www.paypal.com/au/webapps/mpp/paypal-seller-fees https://stripe.com/au/pricing
  22. 22. https://www.eway.com.au/plans-pricing/ https://squareup.com/au/en/ecommerce
  23. 23. 100 dog beds per month $290 – PayPal $220 – Square $205 – Stripe $180 - eWAY x $100 per bed = $10,000 per month
  24. 24. $110 per month difference $1,320 per year difference
  25. 25. A sandbox is a test environment. Functions the same as a live payment gateway but is used for testing.
  26. 26. https://www.sandbox.paypal.com/si/home
  27. 27. PayPal Button
  28. 28. Why Choose This Option? • Easy to setup • Ideal for a single product or only few • Add code to ‘Text’ view on your page/post • Add code to a custom HTML widget
  29. 29. Preparing Your Button https://developer.paypal.com/demo/checkout/
  30. 30. Forms
  31. 31. Why Choose This Option? • Easy to setup • Ideal for a single product or only few • Collect other information fields at purchase • Embed form on website page, post or widget • Send custom notifications to you and customers • Export form submissions
  32. 32. https://www.gravityforms.com/
  33. 33. WooCommerce
  34. 34. https://themes.woocommerce.com/petshop/
  35. 35. Why Choose This Option? • More features, but more involved to configure • Ideal for multiple products and variations • Allow visitors to add items to cart and checkout • Send order notifications to you and customer • View orders • Notify customer of order progress • Flexibility to add extra features to the shop such as gift vouchers, subscriptions or downloads.
  36. 36. https://trends.builtwith.com/shop
  37. 37. https://trends.builtwith.com/shop
  38. 38. https://themes.woocommerce.com/petshop/
  39. 39. https://themes.woocommerce.com/petshop/
  40. 40. https://themes.woocommerce.com/petshop/
  41. 41. https://docs.woocommerce.com/document/managing-products/
  42. 42. https://docs.woocommerce.com/document/managing-products/
  43. 43. https://docs.woocommerce.com/document/managing-products/
  44. 44. https://docs.woocommerce.com/document/managing-products/
  45. 45. https://docs.woocommerce.com/document/managing-products/
  46. 46. https://docs.woocommerce.com/document/managing-products/
  47. 47. https://docs.woocommerce.com/document/managing-products/
  48. 48. https://docs.woocommerce.com/document/coupon-management/
  49. 49. https://docs.woocommerce.com/document/managing-orders/
  50. 50. https://docs.woocommerce.com/document/managing-orders/
  51. 51. https://woocommerce.com/product-category/woocommerce-extensions/
  52. 52. Leverage ReviewsLeverage Reviews • WooCommerce > Settings > Products
  53. 53. Leverage Reviews
  54. 54. https://www.shopify.com.au/buy-button/wordpress
  55. 55. Subscriptions
  56. 56. Why Choose This Option? • Extend WooCommerce to sell subscription products • Want to automate the renewal process
  57. 57. https://woocommerce.com/products/woocommerce-subscriptions/
  58. 58. https://docs.woocommerce.com/document/subscriptions/
  59. 59. https://docs.woocommerce.com/document/subscriptions/store- manager-guide/
  60. 60. https://docs.woocommerce.com/document/subscriptions/store- manager-guide/
  61. 61. https://docs.woocommerce.com/document/subscriptions/store- manager-guide/
  62. 62. https://docs.woocommerce.com/document/subscriptions/store- manager-guide/
  63. 63. https://docs.woocommerce.com/document/subscriptions/store- manager-guide/
  64. 64. https://docs.woocommerce.com/document/subscriptions/payment- gateways/
  65. 65. Memberships
  66. 66. https://themes.woocommerce.com/petshop/
  67. 67. Why Choose This Option? • Want to provide member only content • Want to provide member special pricing
  68. 68. https://woocommerce.com/products/woocommerce-memberships/
  69. 69. https://memberpress.com/
  70. 70. Bookings
  71. 71. Book A Dog Trainer
  72. 72. Why Choose This Option? • Take appointments or reservations online • Option to select date and time. • Option to select a service or employee • Number of attendees
  73. 73. https://www.birchpress.com/
  74. 74. https://www.birchpress.com/
  75. 75. https://wpamelia.com/
  76. 76. https://wpamelia.com/
  77. 77. Online Courses
  78. 78. Online Dog Training
  79. 79. Why Choose This Option? • Want to sell online education or training • Courses with modules and lessons • Quizzes • Assignments • Certificates for participation
  80. 80. https://www.learndash.com/
  81. 81. https://flyplugins.com/wp-courseware/
  82. 82. Events
  83. 83. Events for Dogs
  84. 84. Why Choose This Option? • Event where you sell tickets • Specify time and date of events • Export attendee lists • Offer different price points • Limit volume of ticket sales
  85. 85. https://theeventscalendar.com/tickets/
  86. 86. Donations
  87. 87. Why Choose This Option? • Accept donations online • Specify amount or custom amount • Accept recurring donations
  88. 88. https://en-au.wordpress.org/plugins/give/
  89. 89. Point Of Sale
  90. 90. https://themes.woocommerce.com/petshop/
  91. 91. Why Choose This Option? • Integrate physical store or in person sale with your online WooCommerce store. • Sync customers, inventory and orders
  92. 92. Point Of Sale (POS) https://hikeup.com/au/woocommerce-pos/
  93. 93. Point Of Sale (POS) https://woocommerce.com/products/foosales-for-woocommerce/
  94. 94. Multi-vendor Marketplaces
  95. 95. Multi-vendor Marketplaces https://wordpress.org/plugins/dokan-lite/ https://woocommerce.com/products/product-vendors/
  96. 96. Marketing Your Site
  97. 97. Know Your Data • Understand your data and your customers • Use tools to help you such as: • Use Google Analytics (use eCommerce tracking) - https://analytics.google.com/analytics/web/ • Use Google Search Console - https://search.google.com/search-console/about • Use Heatmap Tracking - https://www.hotjar.com/ • WooCommerce Built In Reports- https://docs.woocommerce.com/document/reports • Metorik - https://metorik.com/
  98. 98. https://docs.woocommerce.com/document/reports/
  99. 99. https://support.google.com/analytics/answer/1009612?hl=en
  100. 100. How Are People Going To Find You? • Offline • Word of Mouth • Events • Awards • Online • Organic Search • Paid Search (Google Ads, Facebook Ads etc.) • Social Media • Content Marketing • Email Marketing • Public Relations
  101. 101. Utilise Search Results
  102. 102. The World Is Your Oyster!
  103. 103. Thanks For Listening! Questions?

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