Hypersyndication

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How to publish a video to hundreds of websites in the fewest steps possible.

How to publish a video to hundreds of websites in the fewest steps possible.

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  • 1. HypersyndicationHow to Publish Your Video to Hundreds of Websites Richard Harrington, PMP www.RichardHarringtonBlog.com twitter.com/ facebook.com/ linkedin.com/in/ youtube.com/ rhedpixel RichHarringtonStuff richardharrington rhedpixeltv
  • 2. Session DescriptionIn this session youll learn practical techniques topublish your podcast or web video to as many screensas possible.Take advantage of the many different viewing optionson the market and grow your audience.
  • 3. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Adobe Certified Expert & Trainer Apple Certified Trainer Avid Certified Instructor & Master Editor Project Management Professional Teach courses on digital media production and web content
  • 4. Agenda
  • 5. AgendaState of Internet usage & Web videoOverview of RSSHyper-syndicationBranding your videoPromoting your video
  • 6. RHED PixelWeb VideoExperience
  • 7. Web Video ExperienceUnderstanding Adobe PhotoshopCreative Cow’s Final Cut HelpCreative Cow’s Photoshop for VideoCreative Cow’s DSLR VideoAperture ExpertPhotoshop CS4 Sneak Peak
  • 8. Web Video ExperienceSecrets of Style with Kim FoleyPeachpit Press Author TipsThe Moment it ClicksInside the Digital Media ClassroomHealth Matters at WorkAmerican Chemistry Society
  • 9. Web Video ExperienceOnMicrosoftOnNetworkingOnOpenSourceOnSecurityOnSoftwareGoogle Web Toolkit
  • 10. Web Video ExperienceLayers TV (guest & consult)Inside Mac TV (guest & consult)Photoshop User TV (guest & consult)MacBreak Work (guest)MommyCast (production)myHealevet (production)
  • 11. State of the Internet
  • 12. Internet for the Masses 100% 82% 83% 85% 84% 80% 81% 81% 72% 75% 62% 60% 55% 50% 40% 20% 1999 2001 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010Arbitron/Edison Research Media
  • 13. Residential Broadband 78% 80% 82% 84% 68% 76% 69% 60% 60% 58% 48% 48% 37% 40% 38% 28% 21% 28% 20% 20% 2002 2003 2004 15% 2005 13% 0% 2006 2007 2008 2009 2010Arbitron/Edison Research Media Dial-Up Broadband
  • 14. People Who’ve Watched Internet Video Last Week 30% 29% 27% 25% 20% 18% 15% 15% 12% 10% 7% 8% 5% 3% 2003 2004 0% 2005 2006 2007 2008 2009 2010Arbitron/Edison Research Media
  • 15. Teen Viewing/Listening? 92% of all teens own a portable media player 86% own an iPod 100% new purchase plans iPod 97% purchases at iTunes Store Piper Jaffrays 17th bi-annual teen survey
  • 16. Have Heard of Podcasting 2006 2010 22% 55% 45% 78%Arbitron/Edison Research Media Yes No
  • 17. Have Tried Podcasting 2006 2007 2008 2009 2010 30 20 10 11% 13% 18% 22% 23% 0Arbitron/Edison Research Media
  • 18. The Future is Downloads“We can expect to see (podcast downloading)become increasingly popular as portablecontent media players proliferate.” Michael Lanz Nielsen/NetRatings
  • 19. Driving the Costs of Web Video Down
  • 20. BudgetingGuidelines Treat more like ENG style shoot Consider spending money to save money Multitalented Crew & Multi-Cam Hard Disk Recorders Look to pack day/schedule Maximize locations
  • 21. BalancingProductionCarefully choose acquisitionformatSelect talent carefullyKeep it shortRehearse during changeoversUse shot list &keep shot ratio very low
  • 22. TheSimple TruthIt’s all about projectmanagementYou must scale productionto meet the budget andclient needsYou need to think more likelocal news than feature film
  • 23. What is RSS Good For?
  • 24. RSSRSS – real simple syndicationA document written in XMLUsually called a “feed”Is used to publish frequentlyupdated content
  • 25. RSSWorks for blog entries, newsheadlines and podcastsFeeds can be subscribed tousing an aggregator or justviewed
  • 26. XMLXML – Extensible Markup LanguageThe programming language thatcreates RSS feeds through use ofenclosure tagsID3 tags are also present in RSS,thus wrapping the media withmetadata
  • 27. Web Browser Bookmarks
  • 28. Custom Home Pages
  • 29. RSS Readers
  • 30. Power a Blog
  • 31. Feed Social Media
  • 32. Feed Social Media
  • 33. Feed Social Media
  • 34. Multiple Screens
  • 35. MultipleScreens Desktop & Laptop Portable Media Player Television Mobile Phones
  • 36. Desktop & Laptop
  • 37. Video SharingWebsitesYouTube HowcastAdobe TV Blip.tvRevver DailymotionVimeo VeohGoogle Facebook
  • 38. Video SharingWebsitesImportant to Hyper-syndicateVolatile marketRead terms of serviceLook for integration withsocial media sites
  • 39. Portable Media Player
  • 40. What is Podcasting?Podcasting is distributing highly targeted, syndicatedprograms (shows) over the Internet in an audio or videoformat that interested audiences can subscribe to.
  • 41. In Order to bea Podcast...Multiple Occurrences/SerializedAbility to SubscribeUses RSS FeedCan be Joined/Left atEnd User’s Discretion
  • 42. Submit the FeediTunes – iPodder.org –www.Apple.com/iTunes www.ipodder.org/Podcast Alley – Podcast Pickle –www.podcastalley.com/ www.podcastpickle.com/Zune Marketplace – MeFeedia –www.zune.net www.mefeedia.com/Podcast Directory – digg –www.podcastdirectory.com www.digg.comPodcast Alley – Adobe Media Player – www.podcastalley.com www.adobe.comOdeo.com –www.odeo.com/
  • 43. Podcasting BenefitsOpt-in audienceSubscribers can watch or listen at their convenienceEmerging technology with little competitionCan target and track niche marketsProvides “walk away” brand extensionViral communications medium... Good content is shared freely
  • 44. Podcast HostingMobileMe Archive.org (CC)PodHoster GoDaddyLibsyn CacheFlyHipCast SwitchPod
  • 45. Television
  • 46. The Path to TV Apple TV TiVo Western Digital TV Windows Media Center
  • 47. TiVo Distribution Invite-only Uses Limelight Networks Places you direct to homes Check out MommyCast
  • 48. Mobile Phones
  • 49. iPhoneApple second largest mobile phonecompany in the world80% of iPhone owners watch video dailyiPhone owners watch video 4x moreoften than other smart phone owners
  • 50. Brand Throughout
  • 51. Tests to Perform
  • 52. Contrast Test Check Graphics in Black and White Affects how easy the viewer can comprehend the information
  • 53. Compression TestCheck Graphics on intendedplayer or deviceView at different scalesDo a “LCD” test
  • 54. Readability Test More about style of graphics Business of background to foreground Be sure to address type on pattern issues Use backgrounds or shadows/glows
  • 55. Read TimeBeing able to read thegraphics before they animateoff the screenBalancing speed and style withviewer comfort
  • 56. Some Useful Tools
  • 57. Feed ValidatorUse Feed Validatorwww.feedvalidator.org/Identifies errors andrecommends solution
  • 58. FeedBurnerIdeal for streamlining andrepublishing contentwww.feedburner.comProvides detailed user anditem usage statistics
  • 59. Lijit Makes it easy to incorporate powerful searches into blogs www.lijit.com Provides detailed information about what readers are looking for
  • 60. Searchable FLVAllows for Flash Video to beindexedImproves AccessibilityAllows for Search Enginefindings
  • 61. Questions & Answers
  • 62. Author of 25 Books
  • 63. ProducingVideo PodcastsExplores entire processOffers best practicesGood for those new to videoCompanion website iswww.vidpodcaster.com
  • 64. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Available for consultation Feel free to grab a business card Link on LinkedIn Follow on Twitter
  • 65. Richard Harrington, PMP twitter.com/rhedpixel facebook.com/RichHarringtonStuff youtube.com/rhedpixeltv RichardHarringtonBlog.com linkedin.com/in/RichardHarrington
  • 66. Podcasts Understanding Adobe Photoshop Video Made On a Mac Photoshop for Video Aperture 2 Quick Tip Photoshop CS4 Sneak Peek Final Cut Help MacBreak Work Producing Video Podcasts
  • 67. Thank youfor coming
  • 68. Thank You for ComingTour the Facility & Take a look at ProjectsAsk Questions of the RHED Pixel TeamHave Food & DrinkNetwork & MingleGrab a DVDEnter the Raffle
  • 69. Prize Drawing
  • 70. CONNECT703.531.1325 | Office703.608.4852 | Cellrich@rhedpixel.comwww.RHEDPixel.comwww.RHEDPixel.tv
  • 71. CONNECTtwitter.com/rhedpixelfacebook.com/RichHarringtonStufffacebook.com/Rich.Harringtonyoutube.com/rhedpixeltvRichardHarringtonBlog.comlinkedin.com/in/RichardHarrington
  • 72. • Contract # GS-07F-0053V • 541–1 Advertising Services • 541–4B Video/Film Production • 541–5 Integrated Marketing Services• Contract # GS-07F-0054V • 541–4E Commercial Photography • 541–4B Commercial Art and Graphic Design