Your SlideShare is downloading. ×
0
HypersyndicationHow to Publish Your Video to Hundreds of Websites                      Richard Harrington, PMP            ...
Session DescriptionIn this session youll learn practical techniques topublish your podcast or web video to as many screens...
Richard Harrington, PMP   RHED Pixel (www.rhedpixel.com)   Adobe Certified Expert & Trainer   Apple Certified Trainer   Avid...
Agenda
AgendaState of Internet usage & Web videoOverview of RSSHyper-syndicationBranding your videoPromoting your video
RHED PixelWeb VideoExperience
Web Video ExperienceUnderstanding Adobe PhotoshopCreative Cow’s Final Cut HelpCreative Cow’s Photoshop for VideoCreative C...
Web Video ExperienceSecrets of Style with Kim FoleyPeachpit Press Author TipsThe Moment it ClicksInside the Digital Media ...
Web Video ExperienceOnMicrosoftOnNetworkingOnOpenSourceOnSecurityOnSoftwareGoogle Web Toolkit
Web Video ExperienceLayers TV (guest & consult)Inside Mac TV (guest & consult)Photoshop User TV (guest & consult)MacBreak ...
State of the Internet
Internet for the Masses                                                                                          100%     ...
Residential Broadband         78%                                                                                         ...
People Who’ve Watched                   Internet Video Last Week                                                          ...
Teen Viewing/Listening? 92% of all teens own a portable media player 86% own an iPod 100% new purchase plans iPod 97% purc...
Have Heard of Podcasting       2006                            2010                                 22%                   ...
Have Tried Podcasting          2006                   2007   2008   2009   2010                                           ...
The Future is Downloads“We can expect to see (podcast downloading)become increasingly popular as portablecontent media pla...
Driving the Costs of Web Video Down
BudgetingGuidelines Treat more like ENG style shoot Consider spending money to save money   Multitalented Crew & Multi-Cam...
BalancingProductionCarefully choose acquisitionformatSelect talent carefullyKeep it shortRehearse during changeoversUse sh...
TheSimple TruthIt’s all about projectmanagementYou must scale productionto meet the budget andclient needsYou need to thin...
What is RSS Good For?
RSSRSS – real simple syndicationA document written in XMLUsually called a “feed”Is used to publish frequentlyupdated content
RSSWorks for blog entries, newsheadlines and podcastsFeeds can be subscribed tousing an aggregator or justviewed
XMLXML – Extensible Markup LanguageThe programming language thatcreates RSS feeds through use ofenclosure tagsID3 tags are...
Web Browser Bookmarks
Custom Home Pages
RSS Readers
Power a Blog
Feed Social Media
Feed Social Media
Feed Social Media
Multiple Screens
MultipleScreens Desktop & Laptop Portable Media Player Television Mobile Phones
Desktop & Laptop
Video SharingWebsitesYouTube    HowcastAdobe TV   Blip.tvRevver     DailymotionVimeo      VeohGoogle     Facebook
Video SharingWebsitesImportant to Hyper-syndicateVolatile marketRead terms of serviceLook for integration withsocial media...
Portable Media Player
What is Podcasting?Podcasting is distributing highly targeted, syndicatedprograms (shows) over the Internet in an audio or...
In Order to bea Podcast...Multiple Occurrences/SerializedAbility to SubscribeUses RSS FeedCan be Joined/Left atEnd User’s ...
Submit the FeediTunes –                   iPodder.org –www.Apple.com/iTunes       www.ipodder.org/Podcast Alley –         ...
Podcasting BenefitsOpt-in audienceSubscribers can watch or listen at their convenienceEmerging technology with little comp...
Podcast HostingMobileMe             Archive.org (CC)PodHoster            GoDaddyLibsyn               CacheFlyHipCast      ...
Television
The Path to TV Apple TV TiVo Western Digital TV Windows Media Center
TiVo Distribution Invite-only Uses Limelight Networks Places you direct to homes Check out MommyCast
Mobile Phones
iPhoneApple second largest mobile phonecompany in the world80% of iPhone owners watch video dailyiPhone owners watch video...
Brand Throughout
Tests to Perform
Contrast Test Check Graphics in Black and White Affects how easy the viewer can comprehend the information
Compression TestCheck Graphics on intendedplayer or deviceView at different scalesDo a “LCD” test
Readability Test More about style of graphics Business of background to foreground Be sure to address type on pattern issu...
Read TimeBeing able to read thegraphics before they animateoff the screenBalancing speed and style withviewer comfort
Some Useful Tools
Feed ValidatorUse Feed Validatorwww.feedvalidator.org/Identifies errors andrecommends solution
FeedBurnerIdeal for streamlining andrepublishing contentwww.feedburner.comProvides detailed user anditem usage statistics
Lijit Makes it easy to incorporate powerful searches into blogs www.lijit.com Provides detailed information about what rea...
Searchable FLVAllows for Flash Video to beindexedImproves AccessibilityAllows for Search Enginefindings
Questions & Answers
Author of 25 Books
ProducingVideo PodcastsExplores entire processOffers best practicesGood for those new to videoCompanion website iswww.vidp...
Richard Harrington, PMP   RHED Pixel (www.rhedpixel.com)   Available for consultation   Feel free to grab a business card ...
Richard Harrington, PMP  twitter.com/rhedpixel  facebook.com/RichHarringtonStuff  youtube.com/rhedpixeltv  RichardHarringt...
Podcasts        Understanding               Adobe Photoshop             Video Made On a Mac             Photoshop for Vide...
Thank youfor coming
Thank You for ComingTour the Facility & Take a look at ProjectsAsk Questions of the RHED Pixel TeamHave Food & DrinkNetwor...
Prize Drawing
CONNECT703.531.1325 | Office703.608.4852 | Cellrich@rhedpixel.comwww.RHEDPixel.comwww.RHEDPixel.tv
CONNECTtwitter.com/rhedpixelfacebook.com/RichHarringtonStufffacebook.com/Rich.Harringtonyoutube.com/rhedpixeltvRichardHarr...
•   Contract # GS-07F-0053V    •   541–1	 	 Advertising Services    •   541–4B		 Video/Film Production    •   541–5	 	 Int...
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Hypersyndication
Upcoming SlideShare
Loading in...5
×

Hypersyndication

2,263

Published on

How to publish a video to hundreds of websites in the fewest steps possible.

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,263
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
19
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Transcript of "Hypersyndication"

  1. 1. HypersyndicationHow to Publish Your Video to Hundreds of Websites Richard Harrington, PMP www.RichardHarringtonBlog.com twitter.com/ facebook.com/ linkedin.com/in/ youtube.com/ rhedpixel RichHarringtonStuff richardharrington rhedpixeltv
  2. 2. Session DescriptionIn this session youll learn practical techniques topublish your podcast or web video to as many screensas possible.Take advantage of the many different viewing optionson the market and grow your audience.
  3. 3. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Adobe Certified Expert & Trainer Apple Certified Trainer Avid Certified Instructor & Master Editor Project Management Professional Teach courses on digital media production and web content
  4. 4. Agenda
  5. 5. AgendaState of Internet usage & Web videoOverview of RSSHyper-syndicationBranding your videoPromoting your video
  6. 6. RHED PixelWeb VideoExperience
  7. 7. Web Video ExperienceUnderstanding Adobe PhotoshopCreative Cow’s Final Cut HelpCreative Cow’s Photoshop for VideoCreative Cow’s DSLR VideoAperture ExpertPhotoshop CS4 Sneak Peak
  8. 8. Web Video ExperienceSecrets of Style with Kim FoleyPeachpit Press Author TipsThe Moment it ClicksInside the Digital Media ClassroomHealth Matters at WorkAmerican Chemistry Society
  9. 9. Web Video ExperienceOnMicrosoftOnNetworkingOnOpenSourceOnSecurityOnSoftwareGoogle Web Toolkit
  10. 10. Web Video ExperienceLayers TV (guest & consult)Inside Mac TV (guest & consult)Photoshop User TV (guest & consult)MacBreak Work (guest)MommyCast (production)myHealevet (production)
  11. 11. State of the Internet
  12. 12. Internet for the Masses 100% 82% 83% 85% 84% 80% 81% 81% 72% 75% 62% 60% 55% 50% 40% 20% 1999 2001 0% 2002 2003 2004 2005 2006 2007 2008 2009 2010Arbitron/Edison Research Media
  13. 13. Residential Broadband 78% 80% 82% 84% 68% 76% 69% 60% 60% 58% 48% 48% 37% 40% 38% 28% 21% 28% 20% 20% 2002 2003 2004 15% 2005 13% 0% 2006 2007 2008 2009 2010Arbitron/Edison Research Media Dial-Up Broadband
  14. 14. People Who’ve Watched Internet Video Last Week 30% 29% 27% 25% 20% 18% 15% 15% 12% 10% 7% 8% 5% 3% 2003 2004 0% 2005 2006 2007 2008 2009 2010Arbitron/Edison Research Media
  15. 15. Teen Viewing/Listening? 92% of all teens own a portable media player 86% own an iPod 100% new purchase plans iPod 97% purchases at iTunes Store Piper Jaffrays 17th bi-annual teen survey
  16. 16. Have Heard of Podcasting 2006 2010 22% 55% 45% 78%Arbitron/Edison Research Media Yes No
  17. 17. Have Tried Podcasting 2006 2007 2008 2009 2010 30 20 10 11% 13% 18% 22% 23% 0Arbitron/Edison Research Media
  18. 18. The Future is Downloads“We can expect to see (podcast downloading)become increasingly popular as portablecontent media players proliferate.” Michael Lanz Nielsen/NetRatings
  19. 19. Driving the Costs of Web Video Down
  20. 20. BudgetingGuidelines Treat more like ENG style shoot Consider spending money to save money Multitalented Crew & Multi-Cam Hard Disk Recorders Look to pack day/schedule Maximize locations
  21. 21. BalancingProductionCarefully choose acquisitionformatSelect talent carefullyKeep it shortRehearse during changeoversUse shot list &keep shot ratio very low
  22. 22. TheSimple TruthIt’s all about projectmanagementYou must scale productionto meet the budget andclient needsYou need to think more likelocal news than feature film
  23. 23. What is RSS Good For?
  24. 24. RSSRSS – real simple syndicationA document written in XMLUsually called a “feed”Is used to publish frequentlyupdated content
  25. 25. RSSWorks for blog entries, newsheadlines and podcastsFeeds can be subscribed tousing an aggregator or justviewed
  26. 26. XMLXML – Extensible Markup LanguageThe programming language thatcreates RSS feeds through use ofenclosure tagsID3 tags are also present in RSS,thus wrapping the media withmetadata
  27. 27. Web Browser Bookmarks
  28. 28. Custom Home Pages
  29. 29. RSS Readers
  30. 30. Power a Blog
  31. 31. Feed Social Media
  32. 32. Feed Social Media
  33. 33. Feed Social Media
  34. 34. Multiple Screens
  35. 35. MultipleScreens Desktop & Laptop Portable Media Player Television Mobile Phones
  36. 36. Desktop & Laptop
  37. 37. Video SharingWebsitesYouTube HowcastAdobe TV Blip.tvRevver DailymotionVimeo VeohGoogle Facebook
  38. 38. Video SharingWebsitesImportant to Hyper-syndicateVolatile marketRead terms of serviceLook for integration withsocial media sites
  39. 39. Portable Media Player
  40. 40. What is Podcasting?Podcasting is distributing highly targeted, syndicatedprograms (shows) over the Internet in an audio or videoformat that interested audiences can subscribe to.
  41. 41. In Order to bea Podcast...Multiple Occurrences/SerializedAbility to SubscribeUses RSS FeedCan be Joined/Left atEnd User’s Discretion
  42. 42. Submit the FeediTunes – iPodder.org –www.Apple.com/iTunes www.ipodder.org/Podcast Alley – Podcast Pickle –www.podcastalley.com/ www.podcastpickle.com/Zune Marketplace – MeFeedia –www.zune.net www.mefeedia.com/Podcast Directory – digg –www.podcastdirectory.com www.digg.comPodcast Alley – Adobe Media Player – www.podcastalley.com www.adobe.comOdeo.com –www.odeo.com/
  43. 43. Podcasting BenefitsOpt-in audienceSubscribers can watch or listen at their convenienceEmerging technology with little competitionCan target and track niche marketsProvides “walk away” brand extensionViral communications medium... Good content is shared freely
  44. 44. Podcast HostingMobileMe Archive.org (CC)PodHoster GoDaddyLibsyn CacheFlyHipCast SwitchPod
  45. 45. Television
  46. 46. The Path to TV Apple TV TiVo Western Digital TV Windows Media Center
  47. 47. TiVo Distribution Invite-only Uses Limelight Networks Places you direct to homes Check out MommyCast
  48. 48. Mobile Phones
  49. 49. iPhoneApple second largest mobile phonecompany in the world80% of iPhone owners watch video dailyiPhone owners watch video 4x moreoften than other smart phone owners
  50. 50. Brand Throughout
  51. 51. Tests to Perform
  52. 52. Contrast Test Check Graphics in Black and White Affects how easy the viewer can comprehend the information
  53. 53. Compression TestCheck Graphics on intendedplayer or deviceView at different scalesDo a “LCD” test
  54. 54. Readability Test More about style of graphics Business of background to foreground Be sure to address type on pattern issues Use backgrounds or shadows/glows
  55. 55. Read TimeBeing able to read thegraphics before they animateoff the screenBalancing speed and style withviewer comfort
  56. 56. Some Useful Tools
  57. 57. Feed ValidatorUse Feed Validatorwww.feedvalidator.org/Identifies errors andrecommends solution
  58. 58. FeedBurnerIdeal for streamlining andrepublishing contentwww.feedburner.comProvides detailed user anditem usage statistics
  59. 59. Lijit Makes it easy to incorporate powerful searches into blogs www.lijit.com Provides detailed information about what readers are looking for
  60. 60. Searchable FLVAllows for Flash Video to beindexedImproves AccessibilityAllows for Search Enginefindings
  61. 61. Questions & Answers
  62. 62. Author of 25 Books
  63. 63. ProducingVideo PodcastsExplores entire processOffers best practicesGood for those new to videoCompanion website iswww.vidpodcaster.com
  64. 64. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Available for consultation Feel free to grab a business card Link on LinkedIn Follow on Twitter
  65. 65. Richard Harrington, PMP twitter.com/rhedpixel facebook.com/RichHarringtonStuff youtube.com/rhedpixeltv RichardHarringtonBlog.com linkedin.com/in/RichardHarrington
  66. 66. Podcasts Understanding Adobe Photoshop Video Made On a Mac Photoshop for Video Aperture 2 Quick Tip Photoshop CS4 Sneak Peek Final Cut Help MacBreak Work Producing Video Podcasts
  67. 67. Thank youfor coming
  68. 68. Thank You for ComingTour the Facility & Take a look at ProjectsAsk Questions of the RHED Pixel TeamHave Food & DrinkNetwork & MingleGrab a DVDEnter the Raffle
  69. 69. Prize Drawing
  70. 70. CONNECT703.531.1325 | Office703.608.4852 | Cellrich@rhedpixel.comwww.RHEDPixel.comwww.RHEDPixel.tv
  71. 71. CONNECTtwitter.com/rhedpixelfacebook.com/RichHarringtonStufffacebook.com/Rich.Harringtonyoutube.com/rhedpixeltvRichardHarringtonBlog.comlinkedin.com/in/RichardHarrington
  72. 72. • Contract # GS-07F-0053V • 541–1 Advertising Services • 541–4B Video/Film Production • 541–5 Integrated Marketing Services• Contract # GS-07F-0054V • 541–4E Commercial Photography • 541–4B Commercial Art and Graphic Design
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×