Distributing Video To The Masses

6,674 views

Published on

The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site. In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.

Published in: Technology, Business
1 Comment
6 Likes
Statistics
Notes
No Downloads
Views
Total views
6,674
On SlideShare
0
From Embeds
0
Number of Embeds
2,251
Actions
Shares
0
Downloads
126
Comments
1
Likes
6
Embeds 0
No embeds

No notes for slide

Distributing Video To The Masses

  1. Distributing Video to the Masses Richard Harrington - RHED Pixel www.RHEDPixel.com www.RHEDPixel.tv www.VidPodcaster.com www.RasterVector.com
  2. Session Description The cost of creating video for the Web has plummeted, but it is still one of the most expensive elements of many Web site or Web 2.0 initiatives. Publishers want results—and it’s up to you to get them. In today’s world, your video needs to be in several places simultaneously, with great hooks bringing users back to your Web site.
  3. Session Description In this session you’ll learn how to become a hyper-syndicator, publishing your video to devices including cell phones, laptops, and televisions. Video publishing may start with an embed code, but so much more is possible—and this session will show you how to take advantage of the best opportunities available.
  4. Richard Harrington, PMP RHED Pixel (www.rhedpixel.com) Adobe Certified Expert & Trainer Apple Certified Trainer Avid Certified Instructor & Master Editor Project Management Professional Teach courses on digital media production and web content
  5. Author of Several Books
  6. Agenda
  7. Agenda State of Internet usage & Web video Driving the costs of Web video down Hyper-syndication Branding your video Promoting your video
  8. RHED Pixel Web Video Experience
  9. Web Video Experience Understanding Adobe Photoshop Creative Cow’s Final Cut Help Creative Cow’s Photoshop for Video Aperture 2 Quick Tip Photoshop CS4 Sneak Peak Producing Video Podcasts
  10. Web Video Experience Secrets of Style with Kim Foley Peachpit Press Author Tips The Moment it Clicks Inside the Digital Media Classroom Health Matters at Work American Chemistry Society
  11. Web Video Experience OnMicrosoft OnNetworking OnOpenSource OnSecurity OnSoftware Google Web Toolkit
  12. Web Video Experience Layers TV (guest & consult) Inside Mac TV (guest & consult) Photoshop User TV (guest & consult) MacBreak Work (guest) MommyCast (production) Diet Coke – Red Dress Campaign (production)
  13. State of the Internet
  14. Internet for the Masses 100% 82% 83% 85% 80% 81% 81% 72% 75% 62% 60% 55% 50% 40% 20% 1999 2001 0% 2002 2003 2004 2005 2006 2007 2008 2009 Arbitron/Edison Research Media
  15. Residential Broadband 78% 80% 82% 68% 76% 69% 60% 60% 58% 48% 48% 40% 37% 38% 28% 21% 28% 20% 20% 2002 2003 2004 15% 0% 2005 2006 2007 2008 2009 Arbitron/Edison Research Media Dial-Up Broadband
  16. People Who’ve Watched Internet Video Last Week 69 30% million 27% 25% 20% 18% 15% 15% 12% 10% 7% 8% 5% 3% 2003 2004 0% 2005 2006 2007 2008 2009 Arbitron/Edison Research Media
  17. All Adults Who Have a Social Networking Profile 2009 34% 66% Arbitron/Edison Research Media Yes No
  18. 12–24 Year Olds Who Have a Social Networking Profile 2009 36% 64% Arbitron/Edison Research Media Yes No
  19. Teen Viewing/Listening? 92% of all teens own a portable media player 86% own an iPod 100% new purchase plans iPod 97% purchases at iTunes Store Piper Jaffray's 17th bi-annual teen survey
  20. Have Heard of Podcasting 2006 2009 22% 43% 57% 78% Arbitron/Edison Research Media Yes No
  21. Have Tried Podcasting 2006 2007 2008 2009 30 20 10 11% 13% 18% 22% 0 Arbitron/Edison Research Media
  22. Podcasting Demographics 8% 21% 17% 12-17 19-24 25-34 35-44 12% 45-54 55+ 22% 20% Arbitron/Edison Research Media
  23. The Future is Downloads “We can expect to see (podcast downloading) become increasingly popular as portable content media players proliferate.” Michael Lanz Nielsen/NetRatings
  24. Driving the Costs of Web Video Down
  25. Budgeting Guidelines Treat more like ENG style shoot Consider spending money to save money Multitalented Crew & Multi-Cam Hard Disk Recorders Look to pack day/schedule Maximize locations
  26. Balancing Production Carefully choose acquisition format Select talent carefully Keep it short Rehearse during changeovers Use shot list & keep shot ratio very low
  27. The Simple Truth It’s all about project management You must scale production to meet the budget and client needs You need to think more like local news than feature film
  28. Multiple Screens
  29. Multiple Screens Desktop & Laptop Portable Media Player Television Mobile Phones
  30. Desktop & Laptop
  31. Video Sharing Websites YouTube Howcast Adobe TV Blip.tv Revver Dailymotion Vimeo Veoh Google Facebook
  32. Video Sharing Websites Important to Hyper-syndicate Tube Mogul Volatile market Read terms of service Look for integration with social media sites
  33. Portable Media Player
  34. What is Podcasting? Podcasting is distributing highly targeted, syndicated programs (shows) over the Internet in an audio or video format that interested audiences can subscribe to.
  35. In Order to be a Podcast... Multiple Occurrences/ Serialized Ability to Subscribe Uses RSS Feed Can be Joined/Left at End User’s Discretion
  36. Podcasting Benefits Opt-in audience Subscribers can watch or listen at their convenience Emerging technology with little competition Can target and track niche markets Provides “walk away” brand extension Viral communications medium... Good content is shared freely
  37. Submit the Feed iTunes – www.odeo.com/ www.Apple.com/iTunes iPodder.org – Podcast Alley – www.ipodder.org/ www.podcastalley.com/ Podcast Pickle – Zune Marketplace – www.podcastpickle.com/ www.zune.net MeFeedia – Podcast Directory – www.mefeedia.com/ www.podcastdirectory.com digg – Podcast Alley – www.digg.com www.podcastalley.com Adobe Media Player – Odeo.com – www.adobe.com
  38. Podcast Hosting MobileMe Archive.org (CC) PodHoster GoDaddy mDialog CacheFly Libsyn SwitchPod HipCast
  39. Television
  40. The Path to TV Apple TV TiVo Western Digital TV Windows Media Center Adobe Media Player
  41. Mobile Phones
  42. iPhone 16,500,000+ iPhone owners in 50 countries Apple second largest mobile phone company in the world 80% of iPhone owners watch video daily iPhone owners watch video 4x more often than other smart phone owners
  43. mDialog
  44. Developing Content
  45. Relevant Visuals Video based content should add to the broadcast by delivering information that cannot be relayed in an audio only format.
  46. Develop for Portability Content must be kept brief, engaging and to the point. If content is not intended to be viewed on a portable device, larger frame sizes can be used.
  47. Develop for Portability Shooting, graphics, and editing must be designed appropriately for intended purpose: superior audio for small speakers, content designed for smaller window with lower frame rates.
  48. Leveraging Content Existing content must be evaluated for web delivery. Can also be used as B-roll for newly developed content. Existing content can be re-edited into an episodic format for Podcast delivery.
  49. Web Video Graphic Needs Flexibility Clean Match Style of Show Consistency in Style Easy to update
  50. Tests to Perform
  51. Contrast Test Check Graphics in Black and White Affects how easy the viewer can comprehend the information
  52. Compression Test Check Graphics on intended player or device View at different scales Do a “LCD” test
  53. Readability Test More about style of graphics Business of background to foreground Be sure to address type on pattern issues Use backgrounds or shadows/glows
  54. Read Time Being able to read the graphics before they animate off the screen Balancing speed and style with viewer comfort
  55. Brand Throughout
  56. Some Useful Tools
  57. Feed Validator Use Feed Validator www.feedvalidator.org/ Identifies errors and recommends solution
  58. More on Compression http://www.apple.com/itunes/ store/podcaststechspecs.html
  59. FeedBurner Ideal for streamlining and republishing content www.feedburner.com Provides detailed user and item usage statistics
  60. Lijit Makes it easy to incorporate powerful searches into blogs www.lijit.com Provides detailed information about what readers are looking for
  61. WidgetBox Allows blog or podcast to be turned into a headline widget www.widgetbox.com Easily integrates with other sites including facebook
  62. Animoto High-End Slideshows Easy to Use Allows for Tight Musical Integration Can Save as Stand-Alone File Pro membership level available
  63. Searchable FLV Allows for Flash Video to be indexed Improves Accessibility Allows for Search Engine findings
  64. Questions & Answers
  65. Resources
  66. Resources www.RHEDPixel.com www.CreativeCow.net www. RHEDPixel.tv www.FocalPress.com www.PhotoshopForVideo.com www.Peachpit.com www.FinalCutHelp.com www.LayersMagazine.com www.RasterVector.com www.FMCtraining.com www.VidPodcaster.com www.ProVideoCoalition.com www.KelbyTraining.com www.CSFour.com
  67. Author of Several Books
  68. After Effects for Flash Flash for After Effects Just released Searchable video Explores CS4 features Emphasis on interaction between Flash and AE
  69. Producing Video Podcasts Explores entire process Offers best practices Good for those new to video Companion website is www.vidpodcaster.com
  70. Resource Websites www.RasterVector.com www.FinalCutHelp.com www.RHEDPixel.tv www.PhotoshopforVideo.com www.VidPodcaster.com
  71. Podcasts Understanding Adobe Photoshop Digital Imaging Essentials Photoshop for Video Essentials for Digital Video Photoshop CS4 Sneak Peek A Close Look at the New Features of CS4 Final Cut Help Training for Apple’s Final Cut Studio Aperture 2 Quick Tip Using Aperture for Professional Results Producing Video Podcasts The Podcast for Video Podcasters
  72. Richard Harrington RHED Pixel (www.rhedpixel.com) Technical Questions via Creative Cow All Resources link from www.RHEDPixel.tv Available for consultation Feel free to grab a business card
  73. Contract# GS-07F-0053V 541–1 Advertising Services 541–4B Video/Film Production 541–5 Integrated Marketing Services Contract# GS-07F-0054V 541–4E Commercial Photography 541–4B Commercial Art and Graphic Design
  74. Resources www.RHEDPixel.com www.CreativeCow.net www. RHEDPixel.tv www.FocalPress.com www.PhotoshopForVideo.com www.Peachpit.com www.FinalCutHelp.com www.LayersMagazine.com www.RasterVector.com www.FMCtraining.com www.VidPodcaster.com www.ProVideoCoalition.com www.KelbyTraining.com www.CSFour.com

×