This document discusses how real estate agents can leverage the internet and online tools to promote their business and listings. It notes that realestate.co.nz is New Zealand's most comprehensive real estate website with over 120,000 listings. It emphasizes the importance of agents establishing an online profile through websites, blogs, and social media to build credibility and generate leads. Agents are also encouraged to take advantage of online listing features like larger images and email alerts to boost traffic to their listings. Staying connected with clients through online channels is highlighted as important for real estate agents in today's digital age.

1. Online Marketing

3. Use of the internet

4. Your Online Profile

5. Your listings

8. over 400,000 unique browsers per month

10. International Traffic

11. International Traffic

12. NEW - Market Leading Website

13. Rich/easy browsing & searching

14. Larger Images

15. Specialised Site For Commercial Property

16. Specialised Site For Business Brokers

17. Specialised Site For Farms

19. Use of the internet

20. Your Online Profile

21. Your listings

23. Edging ever closer to 100% online search National Association of Realtors Home Buyer Survey 2008

24. The web is the most popular choice for property seekers NZ Real Estate market research - Nielsen Aug 09

25. Buyers spend close to 3 hours per week searching for property online NZ Real Estate market research - Nielsen Aug 09

28. Use of the internet

29. Your online profile

30. Promoting your listings

33. A blog

34. A social network page – Facebook

35. A comment on a blog

36. A quote in an online publication

37. A property listing

38. A YouTube video

39. A twitter profile

41. To create lead opportunities

42. To demonstrate your unique expertise

44. Dominate Google

45. Step up your online presence!

47. Massive coverage

48. Targeted audience

49. Working for you 24/7

50. Perceived to be the best

51. Secure more listings

53. …It’s can you afford not to be there?

54. Linkedin.com

55. Stepping up a gear - blogging Demonstrate your expertise & local knowledge Establish or be a part of the conversation Become the go-to specialist Nurture your profile – value will grow Track your profile – Google Alerts

56. Visibility in search results

58. Use of the internet

59. Your online profile

60. Your listings

62. Buyers are in control

63. What are they looking for?

64. Get the basics right Address Larger/high quality images Price More images Maps

65. Email alerts – first impressions count! FAIL!

66. Featured listings - boost your traffic FAIL!

67. Limited to three per suburb

68. Cost effective advertising – only $250 14 days with a featured listing delivers an audience of up to 10 times more viewings than a regular listing

70. Use of the internet

71. Your online profile

72. Promoting yourself