Nelson, Marlborough - April 10
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Nelson, Marlborough - April 10

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     Nelson, Marlborough - April 10 Nelson, Marlborough - April 10 Presentation Transcript

    • Online Marketing
    • The Internet – your path to success
      • Realestate.co.nz – a background
      • Use of the internet
      • Your Online Profile
      • Your listings
      • Stay in touch
    • Realestate.co.nz - the industry website
    • Vital Stats!
      • most comprehensive website – over
      120,000 listings
      • over 94% of all licensed offices subscribing
      • over 400,000 unique browsers per month
      • most popular website for international visitors
      – over 120,000 unique browsers per month
      from more than 200 countries
      • delivering over 25,000 email enquiries per month
    • Domestic Traffic
    • International Traffic
    • International Traffic
    • NEW - Market Leading Website
    • Rich/easy browsing & searching
    • Larger Images
    • Specialised Site For Commercial Property
    • Specialised Site For Business Brokers
    • Specialised Site For Farms
    • The Internet – your path to success
      • Realestate.co.nz – a background
      • Use of the internet
      • Your Online Profile
      • Your listings
      • Stay in touch
    • Increase in use of the internet
    • Edging ever closer to 100% online search
      National Association of Realtors Home Buyer Survey 2008
    • The web is the most popular choice for property seekers
      NZ Real Estate market research - Nielsen Aug 09
    • Buyers spend close to 3 hours per week
      searching for property online
      NZ Real Estate market research - Nielsen Aug 09
    • Social Media
      • 24hrs of video is uploaded to YouTube every minute
      • If Facebook was a country, it would be the third
      largest in the world with a population of more than
      400 million people
      • There are 50 million tweets per day – an average of
      600 tweets per second
      • Google has only been around for 11 years!!
    • The Internet – your path to success
      • Realestate.co.nz – a background
      • Use of the internet
      • Your online profile
      • Promoting your listings
      • Stay in touch
    • Profiling Yourself Online
    • What is an online profile?
      • A web page
      • A blog
      • A social network page – Facebook
      • A comment on a blog
      • A quote in an online publication
      • A property listing
      • A YouTube video
      • A twitter profile
      • An email newsletter
    • Why do you need a profile?
      • To provide a credible trusted reference check
      • To create lead opportunities
      • To demonstrate your unique expertise
      • To assist you in building a reputation
    • Before Simon comes round tomorrow to appraise the house, let’s review his profile.
      Who can I trust to market my parents house in Tauranga?
      Who seems to be the local expert in selling city apartments?
      Who seems to be the best real estate agent in Kingsland?
      Be found!
    • Dominate Google
    • Step up your online presence!
    • Advertise in the suburbs you work in
      • Cost effective marketing
      • Massive coverage
      • Targeted audience
      • Working for you 24/7
      • Perceived to be the best
      • Secure more listings
      • Increase your sales
    • It’s not a case of can you afford to be there…
      http://agentpro.co.nz
      Advertising opportunities from only $25 per month
    • …It’s can you afford not to be there?
    • Linkedin.com
    • Stepping up a gear - blogging
      Demonstrate your expertise & local knowledge
      Establish or be a part of the conversation
      Become the go-to specialist
      Nurture your profile – value will grow
      Track your profile – Google Alerts
    • Visibility in search results
    • The Internet – your path to success
      • Realestate.co.nz – a background
      • Use of the internet
      • Your online profile
      • Your listings
      • Stay in touch
    • Relationship with buyers has changed
    • Buyers are in control
    • What are they looking for?
    • Get the basics right
      Address
      Larger/high quality images
      Price
      More images
      Maps
    • Email alerts – first impressions count!
      FAIL!
    • Featured listings - boost your traffic
      FAIL!
    • Limited to three per suburb
    • Cost effective advertising – only $250
      14 days with a featured
      listing delivers an audience of
      up to 10 times more
      viewings than a regular listing
    • The Internet – your path to success
      • Realestate.co.nz – a background
      • Use of the internet
      • Your online profile
      • Promoting yourself
      • Stay in touch
    • STAY IN TOUCH!
      0800 732 536 info@realestate.co.nz
      @realestateconz, @realagentpro
      http://unconditional.co.nz/