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 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
 Nelson, Marlborough - April 10
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Nelson, Marlborough - April 10

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  • 1. Online Marketing<br />
  • 2. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  • 3. Use of the internet
  • 4. Your Online Profile
  • 5. Your listings
  • 6. Stay in touch</li></li></ul><li>Realestate.co.nz - the industry website<br />
  • 7. Vital Stats!<br /><ul><li>most comprehensive website – over </li></ul>120,000 listings<br /><ul><li> over 94% of all licensed offices subscribing
  • 8. over 400,000 unique browsers per month
  • 9. most popular website for international visitors</li></ul> – over 120,000 unique browsers per month <br /> from more than 200 countries<br /><ul><li> delivering over 25,000 email enquiries per month</li></li></ul><li>Domestic Traffic<br />
  • 10. International Traffic<br />
  • 11. International Traffic<br />
  • 12. NEW - Market Leading Website<br />
  • 13. Rich/easy browsing & searching<br />
  • 14. Larger Images<br />
  • 15. Specialised Site For Commercial Property<br />
  • 16. Specialised Site For Business Brokers<br />
  • 17. Specialised Site For Farms<br />
  • 18. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  • 19. Use of the internet
  • 20. Your Online Profile
  • 21. Your listings
  • 22. Stay in touch</li></li></ul><li>Increase in use of the internet<br />
  • 23. Edging ever closer to 100% online search<br />National Association of Realtors Home Buyer Survey 2008<br />
  • 24. The web is the most popular choice for property seekers <br />NZ Real Estate market research - Nielsen Aug 09<br />
  • 25. Buyers spend close to 3 hours per week<br />searching for property online<br />NZ Real Estate market research - Nielsen Aug 09<br />
  • 26. Social Media<br /><ul><li> 24hrs of video is uploaded to YouTube every minute
  • 27. If Facebook was a country, it would be the third </li></ul> largest in the world with a population of more than <br /> 400 million people<br /><ul><li> There are 50 million tweets per day – an average of</li></ul> 600 tweets per second<br /><ul><li> Google has only been around for 11 years!!</li></li></ul><li>The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  • 28. Use of the internet
  • 29. Your online profile
  • 30. Promoting your listings
  • 31. Stay in touch</li></li></ul><li>Profiling Yourself Online<br />
  • 32. What is an online profile?<br /><ul><li> A web page
  • 33. A blog
  • 34. A social network page – Facebook
  • 35. A comment on a blog
  • 36. A quote in an online publication
  • 37. A property listing
  • 38. A YouTube video
  • 39. A twitter profile
  • 40. An email newsletter</li></li></ul><li>Why do you need a profile?<br /><ul><li> To provide a credible trusted reference check
  • 41. To create lead opportunities
  • 42. To demonstrate your unique expertise
  • 43. To assist you in building a reputation</li></li></ul><li>Before Simon comes round tomorrow to appraise the house, let’s review his profile.<br />Who can I trust to market my parents house in Tauranga?<br />Who seems to be the local expert in selling city apartments?<br />Who seems to be the best real estate agent in Kingsland?<br />Be found!<br />
  • 44. Dominate Google<br />
  • 45. Step up your online presence!<br />
  • 46. Advertise in the suburbs you work in<br /><ul><li>Cost effective marketing
  • 47. Massive coverage
  • 48. Targeted audience
  • 49. Working for you 24/7
  • 50. Perceived to be the best
  • 51. Secure more listings
  • 52. Increase your sales</li></li></ul><li>It’s not a case of can you afford to be there…<br />http://agentpro.co.nz<br />Advertising opportunities from only $25 per month<br />
  • 53. …It’s can you afford not to be there?<br />
  • 54. Linkedin.com<br />
  • 55. Stepping up a gear - blogging<br />Demonstrate your expertise & local knowledge<br />Establish or be a part of the conversation<br />Become the go-to specialist<br />Nurture your profile – value will grow<br />Track your profile – Google Alerts<br />
  • 56. Visibility in search results<br />
  • 57. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  • 58. Use of the internet
  • 59. Your online profile
  • 60. Your listings
  • 61. Stay in touch</li></li></ul><li>Relationship with buyers has changed<br />
  • 62. Buyers are in control<br />
  • 63. What are they looking for?<br />
  • 64. Get the basics right<br />Address<br />Larger/high quality images<br />Price<br />More images<br />Maps<br />
  • 65. Email alerts – first impressions count!<br />FAIL!<br />
  • 66. Featured listings - boost your traffic<br />FAIL!<br />
  • 67. Limited to three per suburb<br />
  • 68. Cost effective advertising – only $250<br />14 days with a featured<br />listing delivers an audience of <br />up to 10 times more<br />viewings than a regular listing<br />
  • 69. The Internet – your path to success<br /><ul><li> Realestate.co.nz – a background
  • 70. Use of the internet
  • 71. Your online profile
  • 72. Promoting yourself
  • 73. Stay in touch</li></li></ul><li>STAY IN TOUCH!<br /> 0800 732 536 info@realestate.co.nz<br />@realestateconz, @realagentpro<br />http://unconditional.co.nz/<br />

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