The document discusses how to use social media to make friends and influence people. It provides Dale Carnegie's six ways to make people like you and explains how these principles still apply online. It then discusses specific social media platforms like blogging, microblogging on Twitter, and professional networking on LinkedIn as ways for event planners to engage others and spread ideas. Throughout, it emphasizes listening to what others are saying and adding value to conversations.
10. 6 WAYS TO MAKE PEOPLE LIKE YOU Become genuinely interested in other people. Smile. Remember that a man’s name is to him the sweetest and most important sound in any language. Be a good listener. Encourage others to talk about themselves. Talk in the terms of the other man’s interest. Make the other person feel important and do it sincerely. Source: Dale Carnegie, 1936
11. 6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC
36. Regional Magazines TheKnot.com Gown gallery Real weddings Local resources Personalized tools 24/7 community Registry Online shopping Streaming TV Best of Weddings Books The Knot Books Knot TV
83. A BLOG IS BASICALLY A FREE WEBPAGE, AUTHORED BY AN INDIVIDUAL OR A GROUP, THAT CONTAINS POSTS ABOUT ANY SUBJECT IN REVERSE CRONOLOGICAL ORDER
84. nearly 1 in 4 consumers read blogs for buying decisions 44% of consumers read other consumer’s reviews + comments Source: Ketchum & U of Southern California`s Annenberg Strategic PR Center
91. THE IDEA . send sample boxes to 50 mom bloggers, no strings attached give away 3 identical boxes to each blogger’s readers
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93. THE RESULTS in 5 wks. 98 blog posts 5,000+ reader comments 830 new followers on Twitter …1.5 mos later there are 1,470 sites that reference this product
98. IDEAS FOR EVENT PROS . create a blog – event or corporate use other blogs to spread an idea leave comments on blogs promote other blogs think of bloggers as media
115. IDEAS FOR EVENT PROS . promote your events create a hash tag monitor your brand – event ask questions connections - tweetups integrate into presentations create online experience
121. 175 MILLION active users Growing at a rate of 228% yoy Almost 1 in 4 is OVER 50 years old Sources: Facebook & Nielsen NetView, Feb 09, Home and Work
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123. created by TRUE FANS 2 nd MOST POPULAR page 3.3 million FANS
125. IDEAS FOR EVENT PROS . create a page and group encourage photos videos build fans and community integrate with other social media tools promote spreading custom applications
128. remember who’s LISTENING A lucky job applicant tweeted the following: Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. This tweet caught the attention of Tim Levad, a channel partner advocate for Cisco. To which he responded: Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.
141. 6 WAYS TO MAKE PEOPLE LIKE YOU . ENGAGE . BE APPROACHABLE . CONNECT . LISTEN . ADD VALUE . BE AUTHENTIC
142. “ YOU CANNOT LIVE A PERFECT DAY WITHOUT DOING SOMETHING FOR SOMEONE WHO WILL NEVER BE ABLE TO REPAY YOU” College basketball coach, John Wooden
143. CONNECT WITH ME Twitter - @ready2spark / @eventprofs LinkedIn - http:// www.linkedin.com/in/laramcculloch Blog – http://www.ready2spark.com Company – Regal Tent Productions ( http://www.regaltent.com )
144. CREDITS Images – http://www.gettyimages.com Pg 10 – Extracted from How to Win Friends & Influence People, Dale Carnegie Pg 32-34 – Inspired by Brand 2.0, http://www.criticalmass.com Pg 61 – Youtube video ‘The Breakup’ http://www.bringtheloveback.com pg 128 – From ‘How to tweet your way out of a job’ by I’m not actually a geek ( http://bhc3.wordpress.com ) pg 138 – Image from Flickr (Matt Hann) pg 139 – Chart via Michael Hoffman of http://www.see3.net