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Randy Hawthorne
Randy Hawthorne
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Chapter 7 Con’t Product, Services, and Branding Strategies Con’t
Branding Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Strategy: Building Strong Brands ,[object Object],[object Object],[object Object]
Brand Equity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Strategy ,[object Object]
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Brand Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Strategy
Product Positioned on Emotions ,[object Object]
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Brand Name Selection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boudreaux’s Butt Paste is a real product that is used in the treatment of diaper rash. Evaluate this brand name against the criteria for a good brand name that were previously discussed. How does it fare? Explain.
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Brand Sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Decisions
Brand Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure7-4: Brand Development Strategies
Brand Strategy ,[object Object],[object Object],[object Object],[object Object],Line Extensions May Feature Different: ,[object Object]
Managing Brands ,[object Object],[object Object],[object Object],[object Object],[object Object]
Services Marketing ,[object Object],[object Object],[object Object]
The Nature and Characteristics of a Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies for Service Firms ,[object Object],[object Object],[object Object]
Marketing Strategies for Service Firms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategies for Service Firms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coke – Pepsi Taste Test

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Chapter7 branding con't

  • 1. Chapter 7 Con’t Product, Services, and Branding Strategies Con’t
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12. Boudreaux’s Butt Paste is a real product that is used in the treatment of diaper rash. Evaluate this brand name against the criteria for a good brand name that were previously discussed. How does it fare? Explain.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Figure7-4: Brand Development Strategies
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25. Coke – Pepsi Taste Test