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Marketing metrics control@5 5-07-to be distributed

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Randy Hawthorne
Randy Hawthorne
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Marketing Metrics
What/Why Are Marketing Metrics Used ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why is Control in Marketing Planning Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are The Steps in Control ,[object Object],[object Object],[object Object]
What Are Common Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Are Common Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Working Capital ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Break Even Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Break Even Analyses The Only Difference is Fixed Cost
Look How Fixed Cost Shifts The Break Even Point
Price Elasticity of Demand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mark-Up On Cost vs. Mark-Up on Selling How much a manufacturer makes How much a retailer makes
Return on Marketing Investment ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Marketing metrics control@5 5-07-to be distributed