The document discusses using secondary research to answer questions about marketing to the dental industry. It provides examples of the types of secondary data that could be collected, including an overview of the healthcare industry and dentists specifically, revenue and expense information for the dental industry, and how much dentists spend on various services and supplies. The conclusion emphasizes that secondary data is a quick and inexpensive way to help answer research questions and guide the development of further research.

1. A Quick Snippet On Marketing Research Secondary Research Examples In 20 minutes or less

2. As You May Remember… During our last session, a team brainstormed a number of research questions regarding the viability of marketing to the dental industry There were multiple research questions regarding this notion As we also talked about during our last session, secondary information is quick, inexpensive and may begin to answer a portion of our question As an example… A quick scan of secondary information yielded the following data The point: Instead of reading Google News, the marketing force was used for good “ Help you I will…” Yoda

3. Potential Sources of Info

4. A Broad Overview of The Healthcare Industry

5. A More Specific View (Dentists) The Start of A Profit and Loss Statement for the Industry Revenues Also, this information reflects that every industry has nuances. Here, we have one potential segmentation variable, generalist vs. specialists.

6. How much do they spend on services that we may want to sell them? An Idea of Total Operating Expense

7. How much do they spend on services we may want to serve them? An idea of office supplies purchased

8. Conclusion Today’s data sources are immense Secondary data is truly an inexpensive source that can be mined to help answer our question, guide us in developing other research questions, and shed light on a broader aspect(s) of our question (i.e. a gut check to determine if our research statement/purpose really what we are after)