This ppt talks about, how Digital Marketing works and its tools.

1. Digital Marketing-Communication
Presented by
:
Raju Kumar Singh

3. Web Development

4. Interactive
Advertising

6. viral marketing

7. Types of Viral Marketing:-
 Pass-Log
 Buzz Marketing
 Incentive viral
 Undercover-Marketing
 User Management data base

8. SMO( Social Media
Optimization)
cost-effective communication channel for promoting brands
to target audiences.

9. Social Media and Integrated
Marketing Communications
 Brand Authenticity
 Consumer Intelligence
 Engagement Advertising and PR

10. What is Search Engine Marketing
?
 Search marketing is the process of gaining traffic and
visibility from search engines.
 The gain in traffic is supposed to translate into additional
sales.
 Search engine marketing falls into two broad categories:-
 SEO or search engine optimization
 Paid search advertising

14. Email marketing
 Email marketing is directly
marketing a commercial message
to a group of people using
electronic mail (email).
 Though it is more commonly
thought of as using email to send
ads, request business, or solicit
sales or donations,
 Any email communication that is
meant to build loyalty, trust or
brand awareness qualifies.