The document discusses various aspects of digital marketing presented by M.Siva Kumar, P.Pradeep, and T.Priyanga. It defines digital marketing and discusses strategies like social media marketing, search engine marketing, SEO, online reputation management, local marketing, email marketing, and online advertising. It also highlights latest developments like segmentation, influencer marketing, behavioral advertising, and collaborative environment. Five digital marketing trends that will disrupt business are also presented: automation platforms, big data, paid social media, mobile assets/ads, and visual media. Target audiences and things to do in digital marketing are discussed as well.

1. PRESENTED BY,
M.SIVA KUMAR
P.PRADEEP
T.PRIYANGA

2. DIGITAL MARKETING
 Digital marketing is an term for the targeted,
measurable, and interactive marketing of products or
services using digital technologies to reach and
convert leads into customers.
 According to the Digital Marketing Institution, Digital
Marketing is the use of digital channels to promote or
market products and services to consumers and
businesses.

3. Social Media Marketing

4. Social Media Marketing
 Social Media Marketing strategies that make your Brand
authorize its impact on Search Engines and Viewers.
 Work with Nishta and witness a direct shot to name and
fame! Improve Brand Reputation, Business personality,
Public Relations, Followers /fans/friends that leads to new
customers

5. Search Engine Marketing

6.  Search Engine Marketing meaning we make your
Brand a pre-dominant significance over the top search
engines and make you visible in top page Ad.
 We just work with licensed Google Partners and
utilize experienced Google Certified Campaign
Managers.
 EXAMPLE: Nishta, Managing Multiple Campaigns
across all search engines using MCC and spending
average of Rs.5 lakhs monthly, Our Clients are strongly
believing us because of results giving them 300% ROI.

7. SEO- Search Engine Optimization

8.  Success of Nishta, Google 1st page results Optimized to
500+ targeted keywords from various industry clients.
 Unless your website is optimized, your website is as
good as nothing! Explore potentials for global sales,
rank high, increase conversion and drive traffic with
our preeminent SEO services.
 Nishta Solution’s tested and proven SEO strategies
helps you achieve a cyber leadership you had been
envisioning since long.

9. Online Reputation Management

10. CONT…
 Star Ratings and Reviews Management
 Monitoring review sites
 Customer Feedback analysis
 Brand management
 Press releases, SEO Copywriting & blog posts

11. Local Marketing

12. Cont….
 Local Marketing
 We get the desired ROI for your local business.
 Establish a direct connection with your local audience.
 Connects you directly with customers, whether they're
looking for you on Search, Maps or Google+.

13. E-Mail Marketing

14. Cont..
 Email campaign will be one of the Solution for
Customer Retention to manage contacts, send them
frequent emails and track results. Sending an email
newsletter or invitation for a special offer to customers
attention.

15. Online Advertising

16. Cont…
 We expert in Paid Advertising, the display ads includes
Floating ads, Expanding ads, Polite ads, Trick banners,
Pop-up ads, Pop-under ads, Video ads, Map ads &
Superstitial ads.
 Our services are most Affordable, reliable, Wide
Coverage, More Interactive and Better ROI

17. Latest Developments and
Strategies
 Segmentation
 Influencer Marketing
 Online Behavioural Advertising
 Collaborative Environment

18. 5 Digital Marketing Trends That Will
Disrupt Your Business
 Digital marketing automation platforms
 Big data for personalization and identifying
influencers
 Paid social media advertising
 Mobile assets and advertising
 Visual media

19. Target Audience

21. What are all to do in digital
marketing
 Don’t use the un clarity image of the product.
 Have to plan the right way of social media for
marketing.
 The marketing strategy should reach the target.
 To avoid the irrelevant page loading during the time of
visitor visiting.

22. Marketing strategy: