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1. Presented by: Bhuvana.Y
MBA first yr
AITS(Tirupati)

3. What is an SEO marketing strategy?
What is an SEO strategy? An SEO
strategy is the process of
organizing a website's content by
topic to improve the likelihood of
appearing in search results.
Essentially, it is the process you
follow in order to maximize the
opportunity to gain organic traffic
from search engines.

4. What is email marketing in digital
marketing?
Email marketing is a form of marketing
that can make the customers on your
email list aware of new products,
discounts, and other services. It can
also be a softer sell to educate your
audience on the value of your brand or
keep them engaged between
purchases.

5. Mobile marketing is a marketing
strategy that specifically takes
advantage of mobile channels like SMS
& MMS messaging, mobile apps,
messaging apps, and mobile-
optimized browser sites to reach
customers

6. What is social media marketing in
digital marketing?
Social media marketing (SMM) is a
form of internet marketing that uses
social media apps as a marketing tool.
These social media platforms enable
brands to connect with their audience
to: build a brand; increase sales; drive
traffic to a website

7. PPC or pay-per-click is a type of
internet marketing which involves
advertisers paying a fee each time one
of their ads is clicked. Simply, you only
pay for advertising if your ad is
actually clicked on. It's essentially a
method of 'buying' visits to your site,
in addition to driving website visits
organically.