Roll Works B2B Sales Prospecting

1. RollWorks
Overview

2. RollWorks Account Based Platform for Sales and
Marketing teams
Identify your ideal customer
profile, target accounts,
and key buyers
IDENTIFY YOUR LIST
Engage high-fit accounts and
contacts with advertising and sales
automation campaigns
ENGAGE YOUR CUSTOMERS
Measure the effectiveness
of your programs at the
contact and account level
MEASURE YOUR IMPACT

3. We help you identify your prospects with our contact data and run
high-performing lead-gen and ABM programs with our digital
advertising and sales automation
RETARGETING
NURTURE CAMPAIGNS
SALES OUTREACH
(EMAIL, PHONE, SOCIAL)
CRM/CONTACT TARGETING
Paid & organic traffic drivers
Conversion
Qualification
Lead-Gen
Discovery
Proposal
Negotiation
CLOSED/ WON
Account-Based
Hunting

4. Machine learning powering 70B+
predictions a day
AdRoll
Founded in 2007
Growlabs B2B contact database
and sales email automation
World’s largest
intent-based data set
Retargeting leader known for
high-performance results
Advanced attribution to
determine what drives success
Helping businesses turn customer data into high-performing campaigns for over 12 years
Built on AdRoll and Growlabs’ proven technology

5. Identification Solution I Contact Data
RollWorks Account-Based Platform

6. IDENTIFICATION SOLUTION I Contact Data
Contact Data leverages our database of 320 million verified
contacts from 18 million companies to find the key decision
makers that match your ICP or TAL
Surface contacts using advanced firmographic and user-level search filters

7. IDENTIFICATION SOLUTION I Contact Data
Directly find account information on any website
you visit
Find key contacts at these organizations
Works in Salesforce and HubSpot
Add contacts to your email campaigns in seconds
Our Website Extension allows your reps to find and engage
new contacts

8. IDENTIFICATION SOLUTION I Contact Data
Our database is constantly updated and verified to provide
contact quantity and quality
Technology
Our technology
analyzes over 400
websites, social and
media feeds, third
party data exchanges
and public databases
Human Intelligence
Our highly trained
research contractors
enrich prospect
information to ensure
the highest quality
contacts

9. Engagement Solution I Sales Automation
RollWorks Account-Based Platform

10. Automate sales outreach with personalized email, phone and
social sequences and increase sales velocity
ENGAGEMENT SOLUTION I Sales Automation

11. Nurture contacts with follow-up emails triggered by contact
activity and engagement
ENGAGEMENT SOLUTION I Sales Automation
We analyze email responses with natural language processing (NLP) and filter positive
responses for follow up

12. Use advanced triggers to build customized flows based on
prospects engagement
ENGAGEMENT SOLUTION I Sales Automation

13. Engagement Solution I Digital Advertising
RollWorks Account-Based Platform

14. Upload a static email list
(e.g from our contact
data, formfills, event
sign-ups)
As the contact surfs the
internet on any device
(desktop, mobile,
laptop), they get served
your ad.
RollWorks matches
email contacts to
cookies in our database
1 2 3 4
ENGAGEMENT SOLUTION I Digital Advertising
RollWorks Contact List Targeting allows you to proactively target
key contacts from your CRM or from our database
Their interest is recaptured
and they return to your site
to complete a desired
action.

15. Someone visits
your website.
They leave without
completing a desired
action. (download,
sign-up for a demo, etc.)
Their interest is recaptured
and they return to your site
to complete a desired
action.
1 2 3 4
ENGAGEMENT SOLUTION I Digital Advertising
RollWorks Retargeting leverages powerful AI technology to
deliver digital ads to prospects who have expressed interest in
your business. It re-engages prospects to drive business growth
As the contact surfs the
internet on any device
(desktop, mobile,
laptop), they get served
your ad.

16. We reach 1M+ publishers via direct & exchange relationships
ENGAGEMENT SOLUTION I Digital Advertising
Our Ad Publisher Network is extensive

17. Retargeting Ads by Tableau
on websites
Retargeting Ads by Optimizely
on Facebook and Instagram
ENGAGEMENT SOLUTION I Digital Advertising
Example of Regargeting Ads

18. Measurement Solution
RollWorks Account-Based Platform

19. Optimization and detailed reporting of your sales automation
campaigns
MEASUREMENT SOLUTION
A/B Testing
We systematically A/B test flows, cadences, content,
decisions makers and CTAs to ensure the best performance
Machine Learning
Our software analyzes success patterns that lead to
conversions and recommends who you should target next
Campaign Reports
Review the results of your campaigns with thorough
reports, and gain insights that will push your business
forward

20. Our look-a-like algorithm helps our clients find who to
target next
MEASUREMENT SOLUTION

21. Trusted by some of the fastest growing B2B companies

22. Rich Pearson
SVP Marketing, Upwork
RollWorks helped us significantly accelerate our inside sales strategy
and generate highly qualified new leads extremely fast.
James Gray
Co-founder, CEO of Giving Assistant
The results have been transformative, converting more than 10% of
our targeted prospects to customers in the first 30 days.
Guillaume Decugis
CEO, Linkfluence
Our outbound leads now represent 15% of our revenue, up from 0%
last year. RollWorks has been pivotal in achieving this and we expect it
to increase to more than 50% next year.