Idea #1: What is Not Being Said?• What is the sacred cow (in Seth Godin’s words)- the thing that people keep clinging to, but really shouldn’t be?• Is there some grit in your industry that you can speak out about?• Can you shine a light on something that needs discussion and then lead the way?
Idea #2: What is Everyone Else Talking About?• You could parrot what everyone else is saying.• OR you could share a powerful, meaningful, but perhaps contrary opinion• Critical thinking can help you come up with new ideas.
Idea #3: What Are the Big Trends?• As you look ahead, what is coming next?• Can you predict something or share something to help your community?• What do you know about what’s coming next that other people would want to know?
Idea #4: What Would You Say if You Had No Fear?• What would you talk about if you had no fear?• What really bothers you and you want to speak up about?
Idea #5: What Do People Really Want to Know?• In every industry, there are questions people want answered.• Can you create status updates that answer the key questions your clients have?
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