1. Advert analysis

2. The Snowman (IRN BRU) :- http://www.youtube.com/watch?v=4yZOab5gl-4
This advert is effective around Christmas time as it is a play off from a Christmas film ‘the
snowman’ and features the same song/tune as from the film but the lyrics have been
changed slightly to fit in with the theme of the advert and drink. The lyrics tell a story. This
advertisement will benefit the younger audience more than the adult one. This is because it
has a more child-like tone to it due to being based around a children’s film and it being a
cartoon. In the video the story line is the boy refusing to share his drink with the snowman
and then ends with the snowman stealing the IRN-BRU and the boy falling. This is a very
immature and childish thing to do and young people will often snatch things from each other
if it is something they want. However, it can also be a good advertising technique as it may be
implying that the drink is so good that you have to share it with your friends and everyone
can benefit from the taste and enjoy it. The opposite of this may be that the drink is so good
you want it all to yourself to drink and you don’t want to have to share it or let anyone have
any. The song “walking in the air” is a very calm and soothing song, this could be setting the
tone of the advert and saying the drink is calming and relaxing. It could also be doing the
opposite and saying the drink will give you so much energy and make you feel like you’re
actually ‘walking in the air’ or flying.

3. This advertisement
concentrates specifically
on the diet version of IRNBRU. It used basically
images of giraffes to
portray its message
successfully. The giraffes
are identical, if not exactly
the same. The only
difference within them is
that one says “sugar free”.
This is to show that there is no difference within the normal IRN BRU and the diet one
other than one of them contains no sugar. It gets across successfully that you wont be
able to identify any differences within the drinks. They will look and taste the same.
Using the words “spot the difference” implies there is a difference to be found even
though there isn't. The colour scheme of silver on the can could be representing the
soothing-ness and calming-ness of the drink as silver is often seen as being a calm,
reflective colour. The blue used in the colour scheme stands out from the can and
makes it easy to see from a distance. Blue is also a calming and relaxing colour, this
could be saying that the drink is calming and relaxing for if you are having a bad or
stressful day and need something to help you stay calm and composed.

4. (IRN BRU 32) :-http://www.youtube.com/watch?v=JhHP3hP_0Pg
This advert is specifically for IRN BRU 32. this is the energy drink Barr
produce. You can clearly depict from the video clip/advertisement that it is
an energy drink. The advert is full of energy and action and excitement.
The start is a man who looks tired and ready to fall asleep. This is effective
because it shows how you can go from that state to being wide awake
after the drink and how it wakes you up, giving you energy. The energy
levels are expressed through an overly excitable cuckoo which bursts
through a book case and starts shouting immediately about the greatness
of the drink. The person portraying the cuckoo wears a blue costume to tie
in with the company colour scheme and make everything tie together and
work as a unit. Towards the end of the advertisement, placing the can on a
spring is effective because ties in with the cuckoo which is also on a spring.
Another reason is works well is because it almost bounces onto the spring
and is thrust at the viewer ensuring they can see it clearly and will know
what its packaging looks like.

5. This advertisement
features a play on words
to grab the viewers
attention. The copy for this
campaign can be taken 2
different ways. It goes
along side the image of a
newly laid chick but also
holds the connotation of
“being laid” which is
This is sex.
havingan effective technique because it adds humor to the advert and gives it a fun feel tone. It
makes light heart and makes the advert less serious and formal. The colour scheme of the advert is
the same colour scheme used on the IRN BRU packaging and this ties them together and creates
consistency. It also creates brand recognition and makes it easy to identify even if you didn’t know it
was for IRN BRU and hadn’t read it. The orange used for the background could be representing the
flavour of the drink being orange. Orange also represents curiosity and creativity. This makes it an
effective use of colour for the drink because it could be trying to make the reader think that having
this drink will make you more creative. It is also a bright and vibrant, fun colour which links in nicely
with the message/copy in the advert as that is a joke and jokes are often seen as being fun. The
image of the chick visually portrays the other meaning of being laid as chicks literally are laid from
eggs. This makes the campaign look more innocent and less demeaning. The use of black and white
in the image adds a sense of innocence and simplicity to the campaign. This could be trying to say
that the drink is innocent and has no hidden ‘secrets’ and that it is a simple drink with no drastic
side effects and all the ingredients are simple and recognisable.

6. At first glance of the can, the first thing you can immediately
identify is the basic colour scheme of blue and orange that
runs through the whole of the IRN BRU brand. Using the
same shade of blue for the can and orange for the text
creates professionalism and helps keep everything flowing
together and working together. Using the same colour
scheme also benefits because it creates brand recognition
and helps the buyer to identify the brand from a distance
away and also know what drink is being sold simply by the
colours and nothing else. The orange and blue are also
contrasting and conflicting colours which work against each
other to make the other one stand out. The orange can easily
be read off the blue as they are opposite colours and do not
blend together, making everything for the viewer and buyer
to read easily. The large ‘32’ stands out easily from the can
because it is a large font size and is also pushes forward from
the can due to the white explosion behind it making it pop
away and separate from the blue background. The font is a
basic sans-serif style which makes it easy for the viewer to
read and interpret due to its simplicity and basic-ness rather
than being a decorative font with all the various flicks and
curls it may have. The slogan on the can stands out and is
easy to read as it is white and this stands out from the can
easily and doesn’t blend in. “great tasting stimulation” is
effective as a a whole because by telling the buyer is tastes
good it will make them believe it and want to try it and drink
it. Using the word ‘stimulation’ is effective because it informs
the buyer that it will give them energy and make them awake
and ready, stimulating them and making them feel ready and
full of energy and life.

7. Relentless :- http://www.youtube.com/watch?v=DEKy38428IU
This advertisement is for the energy drink ‘relentless’. The advert/video clip appears to be
targeted more towards younger people such as teenagers and young adults rather than small
children or older adults. You can justify this because of the music style in it and the band
featured in it is one which is more likely to be popular and widely known within the younger
generation. This is effective and may make sales rise due to people taking inspiration from
their role models and wanting to try the drink because they have seen their favourite band or
singer drinking the drink. The advertisement shows a small story of how the lead singer/song
writer of the band goes from sitting in a museum with no ideas to writing the song and
performing it at a concert and makes it seem as though the drink is what gave him the energy
and creativity in his thoughts to think up the lyrics. The voice over in the advert uses the line
“inspiration is finding something beautiful” which goes along with the story line being used
because the campaign makes it look like the drink is the singers inspiration so this is effective
as it could be saying the drink could bring you inspiration too and help you make something
wonderful of your life or may just inspire you in small ways and give you the energy to finish a
piece of work. “No half measures” is the drinks slogan/punch line which is stamped on every
can of the drink. It is like a silent promise to the buyer that the can is full to the top and not
only half filled. It could also be saying that there is no half measures in its effect and that it
lives up to expectation and is effective in providing energy and inspiration.

8. When looking at this poster, the first thing you see is the
image of the bull holding 2 cans of the drink in the
centre of the page. This puts it directly in the viewers
line of vision and makes it stand out so that they can see
it immediately and recognise what the campaign is for.
Using a cartoon image of a bull benefits the campaign
and is effective as the drink is called red bull and a bull
would create brand recognition. The headline at the top
of the page saying “watch it fly off our shelves” links in
with the red bull slogan of “it gives you wings” as wings
are often used to fly. Placing the headline at the top of
the page makes it stand out and easy to see and read.
The headline is in all capital letters and bold to make it
easy to see and read, ensuring it stands out from a
distance. Using the sans serif style font makes it look
professional and easy to read. The image of the cow
looks child-like and looks as though a young child has
designed it due to the simplicity of the design and
basicness, having no small details or extra parts to it.
Featuring both the normal drink and diet version in the
same advert is effective because it shows that there is
no differences between the drinks and they will have
the same effect and equally give you high amounts of
energy and will ‘give you wings’. Flying off the shelves is
effective in getting high amounts of sales because it
implies that it is popular and people ill buy it quickly
making it go from the shelves. This will persuade people
to buy the drink as they will think it must be really good
if it constantly leaves shop shelves immediately. Buyers
will believe it works well in providing high energy levels
and also tastes good. Using the words “Red Bull’s the
number 1 energy drink” will also cause people to
consider trying it because it makes the drink seem like it
is the best and most effective and also must sell better
than any other drink to become number one.

9. When you look at this campaign
poster, the first thing you can
immediately see is the rugby
player who fills up most of the
page. This gives the poster a
masculine appeal and is target
towards more men than women.
Rugby is aesthetically a typically
male related sport and this will
get the men's attention towards
the campaign because they will
recognise the sport and also the
rugby player featured in the
image. The ruby player appears
full of energy and active.
This is effective to use for the advertisement because it is implying that the drink has
given the player his energy and is keeping him going through the whole game. He does
not appear to be getting tired which shows that the drink does work. This is going to
influence people to buy the drink because they will believe that if it can keep him going
through a full contact rugby game where the players are constantly draining their bodies
of energy and running around then it will work on a typical every day person and keep
them going through their day time activities and they won’t become tired. The copy
involves the buyer and talks directly to them. Using the word “you” makes the reader
think they are part of something. It will also make then feel like the drink is specifically
aimed at them and will work for them as they are being told it will. This will make people
go out and purchase the drink as they will believe it is going to work successfully.

10. When looking at this poster,the first thing that your eye
catches is the image filling up the entire page. The
photograph of Jessica Ennis adds a feminine feel to toe
tone of the advert and makes it appeal to women more
than men. This is because women will look up to her and
wish they had a body like hers. It will also be effective
because it will make people think that if the drink can
keep her going through everything she does then it will
give them the energy they need as well. The font style
used on this advertisement may also be viewed as being
feminine because it is sleek and tidy giving it a neat and
polished look. The copy itself is fairly simple and
feminine as it does not use an impressive sports
vocabulary pr talk about building muscles and masses of
energy. It simply talks about ‘fitness hydration’ and
‘calorie free’. Using ‘calorie free’ will appeal to a
feminine audience because it more typically women who
watch what they eat and calorie count compared to guys
who more typically try protein shakes when looking into
sports and building muscle. The point of this advert is to
advertise the sugar free/diet version of the drink. This is
more typically a feminine product in a lot of drinks as
more females drink the diet versions than males. You
can easily justify the campaign being feminine because
of the photograph and font style used. In the
photograph, Jessica Ennis appears to be sweating and
this is also mentioned within the copy that you will
sweat out through your fitness regime but no sugar will
be taken in.

11. The design used for the Monster Energy
packaging is typically masculine and more male
orientated than female. The ‘M’ looks like its
been carved by claws and has a typical
monster feel about it. Using the colour green
and the shade of green makes it look like slime
and something ‘monsterish’ as green is often
associated with Frankenstein/zombies when
considered in this sense. These types of things
are more boy style and interests of males than
females. The black can helps to make the
writing stand out as it contrasts with the green
and white, giving them a solid background to
pull apart from. The font style used for word
‘monster’ is more male style as it looks slightly
edgy and not so sleek and tidy. It looks like the
style typically adopted in graffiti rather than
professional and sleek. The brand slogan
“unleash the beast” implies that once you have
a drink of monster you will turn into a
beast/monster due to high energy levels. This
links back to the name of the drink and also
the slime green colour which could link in with
the hulk who is green and turns into a beast.