This document discusses the design and target audience of a new shoe brand. It describes the shoes as being designed for older men but suitable for any age, as shown in an advertisement of older men at a bar. It also discusses another advertisement showing classy women dressed for a party to convey the shoes are outgoing and expensive. Details are provided on branding the shoes with a logo and choosing background colors to make the shoes stand out.

1. These shoes are designed
for older men, but can be
worn by an any aged
man. In the
advertisement older men
are sitting at a bar. This
has been edited and
replaced with shoes
rather then alcohol. The
advert is trying to tell the
audience that these shoes
are traditional, ( as the
photo is in black and
Logo white)

2. These shoes are
designed
For young adults. The
women in this picture
looks very classy and is
dressed for a party.
This tells the audience
that the shoes are very
out going and maybe
quite expensive.
Shoe brand

3. Famous brand logo, to show Nike
Brand name fans their new product.
Black/navy
background for
shoes to stand out
Reflection shows clean shoes and is
maybe trying to tell the audience they
are the new popular shoes.

4. I would have my logo in the bottom right
The price for my hand corner, in black bold writing, so it is
shoe would be easy to spot but still neat.
around £30.
There are similar
shoes like this in
shops around
this price. The target audience for this
shoe is female teenagers
and young adults. Because
this shoe is designed for
parties and going out.
The background for this
I will put the shoe will be a different
price of my colour that will make the
shoe in the shoe stand out better. (etc
advertisement I would have a Tulisa to sponsor cream or pearl) I would
in bold letters. this shoe as she is famous and choose preferably pearl
well known for hr number one hit because pearl would make
‘’we are young’’ also as she is the advertisement more
very trendy. glamorous.