Actionable tips and real-life examples to showcase how to effectively secure media coverage for your existing content to help with branding and SEO efforts. Presented at SMX Advanced 2014.
Martal Group - B2B Lead Gen Agency - Onboarding Overview
Cleverly Timing your Content Marketing to Build Brand Authority- SMX Advanced 2014 by Purna Virji
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3. • Director of Communications at
Petplan Pet Insurance
• A decade in inbound marketing
• Search Engine Watch Columnist
• Speaker at SMX, eTail, Temple
University, Moz Meetup Philly
• Cat-owning dog person
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6. 1. Media-Worthy Content:
How to Find Content that Gets Media Coverage
2. Getting Media Attention:
How to Set-up Your Pitch For Success
3. Pawesome Pitches:
How to Effectively Execute Your Pitches
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9. More coverage in SERPs
BENEFITS
High Quality Links Goodwill
Brand Authority Awareness
25. • What are common FAQs?
• What’s lesser-known or often misunderstood?
• Which related posts have proved very popular?
• Showcase popularity of your relevant postings
41. What industry-related stories commonly run at
different times of the year?
What broader topics could you piggy-back on?
Trending:
http://whatstrending.com/
http://www.google.com/trends/
Take related posts and spin angles.
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46. Ideal People to Lend a
Helping Paw:
Community Manager
SEO Outreach
Coordinator
Writers