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Give your Content Wings: How PPC Can Help Promote Your Content - Digital Olympus - Purna Virji

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It’s easy for people to think of PPC simply as a lower-funnel, acquisition-centric channel. But PPC is far more powerful than that. Come discover clever ways to use PPC to promote content, engage your audience and build customer loyalty at the same time. Fact: It’s easier than you think.

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Give your Content Wings: How PPC Can Help Promote Your Content - Digital Olympus - Purna Virji

  1. 1. Give Your Content Wings: Clever Ways to Use PPC to Promote and Share your Content Purna Virji @PurnaVirji
  2. 2. All the job titles SENIOR PPC TRAINING MANAGER WRITER SPEAKER @PurnaVirji
  3. 3. February 8, 2017 @PurnaVirji
  4. 4. Offer good content Show your customers you care @PurnaVirji@PurnaVirji
  5. 5. Offer good content Show your customers you care @PurnaVirji@PurnaVirji 1.More eyes on their content 2.Help your audience 3.Earn more leads and conversions
  6. 6. Offer good content Show your customers you care @PurnaVirji
  7. 7. @PurnaVirji Offer good content
  8. 8. Over 90% of all ad clicks happen in mainline positions. @PurnaVirji
  9. 9. Indirect brand termsMake your customer’s life easier @PurnaVirji
  10. 10. @PurnaVirji Indirect brand termsMake your customer’s life easier
  11. 11. Consumers are heavily influenced by advertising for FMCG- that builds trust + brand recall. @PurnaVirji Source: http://www.cmo.com.au/blog/marketing-science/2015/01/22/how-brand-exposure-and-experience-impact-brand-recall/
  12. 12. Align ads with intent @PurnaVirji
  13. 13. Build brand @PurnaVirji
  14. 14. Remain top of mind @PurnaVirji
  15. 15. Subliminal brand exposure can cause people to act in specific ways. @PurnaVirji
  16. 16. Win-Win-Win @PurnaVirji
  17. 17. 18Presentation title — edit on Slide Master using Insert > Header & Footer Thank you! @PurnaVirji

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