Online Newsrooms vs Digital Content Hubs

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The traditional text-based online newsroom which lists press releases but not much else is outdated and needs to be replaced with a visually rich content hub that includes social content, blog posts, images and video and a database of expert bios.

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Online Newsrooms vs Digital Content Hubs

  1. 1. Online Newsroom or Digital Content Hub? A conversation with Sally Falkow and Tinu Abayomi-Paul #ownthenews
  2. 2. Sally Falkow  Accredited (APR)since 1994  Digital Evangelist since 2000  Publisher of Proactive Report – one of the first 20 PR blogs – first published in 2003  First session on Digital PR at a PRSA conference (2004)  PR Trainer of the Year (2009) for the first Digital and Social PR Boot Camp classes in the US @sallyfalkow
  3. 3. Tinu Abayomi-Paul  2014 Inaugural Women's Leadership Fellow at Hot Momma's Project  Executive Editor at Hot Momma's Project  Former Editor of Women Grow Business (#wgbiz)  Currently serving on the Web.com/Network Solutions Social Web Advisory Board @tinu
  4. 4. The Media Landscape • The one factor that has most impacted news in the last decade is search • The one factor most likely to be the biggest influence on news in the next decade is social sharing Source: Pew State of the Media Report
  5. 5. The Rise of Visual Content • The majority of people describe themselves as visual learners. • Content posted with visuals receives 94% more page visits and engagement. • Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content. • Videos and images on landing pages increase average page conversion rates by 86%.
  6. 6. What the Media Wants • Images that tell the story • Infographics that help the reader grasp complex data • Charts to show data visually • Video that extends and enhances the story
  7. 7. Sneak Peek 2014 Online Newsroom Survey Results
  8. 8. Fortune 100 • 96% have a newsroom • 29% still have a text-only news section – no images or video! • 22% use visuals with individual press releases • 61% have sharing options on their news content • Over 90% have LI, Twitter and FB accounts • Only 22% have their social content linked from their newsroom • 23% have optimized the content for search
  9. 9. Fortune 500 • 98% have a newsroom • 38% are still text only – no images or video • 10% use visual on individual press releases • 42% have social sharing buttons on their news content • 90% have LI, Twitter, FB and YT accounts • 14% link to all their social content from their newsroom
  10. 10. Inc 500 • 78% have a newsroom • 73% are text only – no images or video • 8% use visual on individual press releases • 12% have social sharing buttons on their news content • 95% have LI, Twitter, FB and YT accounts • 2% link to all their social content from their newsroom
  11. 11. QUESTIONS? @TINU @SALLYFALKOW http://www.press-feed.com

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