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Róbert Pintér

                                Introduction to Social Media

                                        Facts & Figures




Telenor, Facebook Seminar
21 February 2012. Törökbálint                  Nobody’s Unpredictable
Welcome to the social media revolution
Different time horizons – same old story




1000 years human networks
100 years            interconennected
10 years             internet, web 2.0
1 year               rise and fall of SNS




                                               3
Facebook: the Nr. 1 social networking site
How did we get here?




                           A map of FB connections

                                                 4
FB: constant innovation

 A subjective perspective of FB eras (with hot topics):
                          Sharing
Connections               content                     Brands




               Apps and                 Likes                      Timeline
                games




These
coincide now
for new users.



                          Mark Zuckerberg introducing Timeline at F8 (Credit: Facebook)   5
Facebook forever?




                                                  Do you still remember
Now Facebook is The      Facebook can fall as
                                                  GeoCities, SixDegrees,
 Number One Social       many of its ancestors
                                                       Friendster,
  Site. Is it forever?   or rivals in the past.
                                                      MySpace…?




                                                                       6
Facebook forever?




Many facebook users don’t like FB
interface, the constant change, the
privacy rules… but there isn’t
better. At least until now.

                                      7
Is there social life on internet outside Facebook?




                              Successful social sites:
„Zucked”                        LinkedIn, twitter, tumblr


Try and error method of
  Google: Buzz, Google+
9
We are different: we use social media in different ways



  Sharing others’ news feeds: different
  user habits

  Passive: never

  „Read only”: less often than once a
  month

  Passive messager: once a month


  Playing messager: once in a fortnight

  Social network addicted: 2-3 times a
  week


                                                          10
Ipsos Zrt. Online research, September 2010, N=1228
People use social media at work, even if it is prohibited


 survey from
 British job
 site Reed found
 that 64 percent
 access social
 media sites from
 their phones.




                                                            11
Social media is about people not about brands:
    hunting for likes for their own sake is useless




”Companies are often on
the hunt for more “likes” for
their Facebook pages,
hoping to get more brand
advocates and social
media fans.

However only 42% of US
Facebook users think
marketers should interpret
a “like” in that way.”


                                                      12
Social media marketing is hard to fit in
business communication but worth to do it right




                           ”By listening to what
                           their target fanbase
                           wants out of the
                           Facebook relationship,
                           marketers can get more
                           interaction on their page
                           and encourage more
                           people to “like” rather
                           than avoid brands on
                           Facebook.”
                                                       13
14
Key messages from presentation

Social media is about people not about brands


Facebook is not for eternity, it is just a tool


We are different: we use social media in different ways

People use social media at work as well, even if it is
prohibited (they choose mobile then)

Hunting for likes for their own sake is useless

Social media marketing is hard to fit in business
communication but worth to do it right                    15
Thank you for your attention:

Róbert Pintér
  online client service director
Ipsos Interactive Services
   1096 Budapest, Thaly Kálmán u. 39.
e-mail: robert.pinter@ipsos.com
tel.: 476-7732
skype, twitter & FB: probesz


                                        16

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Introduction to Social Media - Facts & Figures

  • 1. Róbert Pintér Introduction to Social Media Facts & Figures Telenor, Facebook Seminar 21 February 2012. Törökbálint Nobody’s Unpredictable
  • 2. Welcome to the social media revolution
  • 3. Different time horizons – same old story 1000 years human networks 100 years interconennected 10 years internet, web 2.0 1 year rise and fall of SNS 3
  • 4. Facebook: the Nr. 1 social networking site How did we get here? A map of FB connections 4
  • 5. FB: constant innovation A subjective perspective of FB eras (with hot topics): Sharing Connections content Brands Apps and Likes Timeline games These coincide now for new users. Mark Zuckerberg introducing Timeline at F8 (Credit: Facebook) 5
  • 6. Facebook forever? Do you still remember Now Facebook is The Facebook can fall as GeoCities, SixDegrees, Number One Social many of its ancestors Friendster, Site. Is it forever? or rivals in the past. MySpace…? 6
  • 7. Facebook forever? Many facebook users don’t like FB interface, the constant change, the privacy rules… but there isn’t better. At least until now. 7
  • 8. Is there social life on internet outside Facebook? Successful social sites: „Zucked” LinkedIn, twitter, tumblr Try and error method of Google: Buzz, Google+
  • 9. 9
  • 10. We are different: we use social media in different ways Sharing others’ news feeds: different user habits Passive: never „Read only”: less often than once a month Passive messager: once a month Playing messager: once in a fortnight Social network addicted: 2-3 times a week 10 Ipsos Zrt. Online research, September 2010, N=1228
  • 11. People use social media at work, even if it is prohibited survey from British job site Reed found that 64 percent access social media sites from their phones. 11
  • 12. Social media is about people not about brands: hunting for likes for their own sake is useless ”Companies are often on the hunt for more “likes” for their Facebook pages, hoping to get more brand advocates and social media fans. However only 42% of US Facebook users think marketers should interpret a “like” in that way.” 12
  • 13. Social media marketing is hard to fit in business communication but worth to do it right ”By listening to what their target fanbase wants out of the Facebook relationship, marketers can get more interaction on their page and encourage more people to “like” rather than avoid brands on Facebook.” 13
  • 14. 14
  • 15. Key messages from presentation Social media is about people not about brands Facebook is not for eternity, it is just a tool We are different: we use social media in different ways People use social media at work as well, even if it is prohibited (they choose mobile then) Hunting for likes for their own sake is useless Social media marketing is hard to fit in business communication but worth to do it right 15
  • 16. Thank you for your attention: Róbert Pintér online client service director Ipsos Interactive Services 1096 Budapest, Thaly Kálmán u. 39. e-mail: robert.pinter@ipsos.com tel.: 476-7732 skype, twitter & FB: probesz 16