1. The Women’s Center Leadership Series
Wednesday, October 13th 2010
C.O.W.
Rethinking Personal Branding
Presented by "
Alisa Marie Beyer, Founder & Creative Director
The Benchmarking Company

2. The 3 Step C.O.W.
Path To Guide Your
Personal Branding
Character: Make sure you’ve
got a good one.
Own: Your own distinctive color.
Work: Your butt off.

3. “Be more concerned with your
character than your reputation,
because your character is what
you really are, while your
reputation is merely what others
think you are.”
- John Wooden
• First person inducted into the Basketball
Hall of Fame as both a player and coach.
• Won 10 NCAA Championships in 12 years
with the UCLA Bruins.
• 7-time NCAA Men’s Basketball Coach of
the Year.

4. Character grows from
the inside out.
1. What three words would you use
to describe yourself?
2. What three words would others
use to describe you?

5. Seth says what color is your cow?

6. In a field of
black and
white you
need to
stand out.

7. Own something entirely
different from the norm.

8. So, what are you? Apple? Orange? Kiwi?

9. The Harder You
Work the
Luckier You Get

10. “I'm a great believer in luck and I find the
harder I work, the more I have of it.”
- Thomas Jefferson
“Unless you are willing to drench
yourself in your work beyond the
capacity of the average man, you are
just not cut out for positions at the top.”
- J.C. Penny
“I do not know anyone who has gotten
to the top without hard work. That is the
recipe.”
- Margaret Thatcher