Marketing Management.

1. HOLISTIC MARKETING.
TEAM MEMBERS:
POONAM.R.J.
MBA I SEM.
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2. AGENDA
 DEFINITION.
 COMPONENTS.
 BENEFITS.
 CONCLUSION.
 REFERENCES.
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3. DEFINITION.
 “The Holistic Marketing Concept is based on
the development, design and implementation of
marketing programs, processes and activities
that recognizes their breadth and inter-
dependencies”
-KOTLER.
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4. COMPONENTS
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5. BENEFITS.
• Better customer satisfaction.
• Attracting new business.
• Differentiating from competitors.
• Growing awareness of business.
• Creating the right environment for success.
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6. CONCLUSION
 By practicing the holistic marketing approach the
organizations can realize
--“it should make what it can sell, instead of trying
to sell what it has made”.
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7. REFERENCES
[1] www.google.com
[2] www.wikipedia.org
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