Definition Of Marketing

1. Presented
By Manesh Kumar
Marketing

2. Definition of Marketing
 Marketing mean any thing which you sale or
buy Right Good & Service at the rite time at the
rite place with the write communication
 OR
 Marketing is the human activity directed at
satisfying human needs and wants through an
exchange process.”


3. Marketing
 Through to marketing organization promote the
new product a well as old product and trough
to marketing any organization growth the sale
of company
 Through to marketing organization fulfill the
demands and wants of customers
 Through to marketing organization achieve the
promotion goal

4. Key of Marketing
 Art of creating and satisfying customers at
profit.
 Satisfying needs and wants through an
exchange process.
 Marketing is exchanging process
 Marketing process of achieving the
organization goals and value
 Marketing is the delivery of customer
satisfaction at a profit

5. Continues
Marketing is a social and managerial process by
which individuals and groups obtain what they
need and want through creating and
exchanging products and value with others.

6. What Can We Market?

7. What Can We Market?

8. Marketing Framework
Start with a Situational Analysis using the 5Cs

9. Marketing Framework
 Customers
◦ Who are they?
◦ What are they like?
◦ Do we want to draw different customers?
 Company
◦ What are our strengths and weaknesses?
◦ What customer benefits can we provide?

10. Marketing Framework
 Context
◦ What is happening in our industry that might reshape
our future business?
 Collaborators
◦ Can we address our customers’ needs while
strengthening our B2B partnerships?

11. Marketing Framework
 Competitors
◦ Who are the competitors we must consider?
◦ What are their likely actions and reactions?

12. Marketing Framework
Proceed to Strategic Marketing Planning with STP

13. Marketing Framework
 Segmentation
◦ Customers aren’t all the same; they vary in their
preferences, needs, and resources
 Targeting
◦ Attracting some of those customers makes better
sense than going after others
 Positioning
◦ Communicate your benefits clearly to your intended
customers

14. Marketing Framework
Advance to Marketing Tactics with the 4Ps

15. Marketing Framework
 Product
◦ Will customers want what your company is prepared
to produce?
 Price
◦ Will customers pay what you’d like to charge?

16. Marketing Framework
 Place
◦ Where and how will customers purchase your market
offering?
 Promotion
◦ What can you tell your customers or do for them to
entice them to purchase?

17. Thank you