This ppt encompasses and integrates whatever has been learnt so far in this Internship.(Module 1,2,3)

1. MARKETINGMANAGEMENT
INTERNSHIP
UNDER
Prof.SameerMathur
IIM Lucknow

2. DURAI V ASHWIN
NIT TRICHY
MARKETING MANAGEMENT
INTERN(2018)

3. MODULE1

4. LESSONS
LEARNT
FROM JESSE
DESJARDINS

7. STORYTELLING
ISTHE MOST
POWERFUL
WAYTO PUT
IDEAS IN THE
WORLDTODAY

12. A
V
O
I
D

13. USETHE
4
Cornerstones

16. MODULE2

18. ART AND SCIENCE OF CHOOSING
TARGET MARKETSAND GETTING,
KEEPING,AND GROWING
CUSTOMERS THROUGH CREATING,
DELIVERING,AND COMMUNICATING
SUPERIOR CUSTOMERVALUE.

19. MARKETING ISNOT MAKINGNEEDSBUT
DEVELOPING WANTSOF CUSTOMERS.LIKE
FOODISANEED BUT EATING IN DOMINOSISA
WANT.

20. SO,WHATARE THE MAIN MARKETING
MANAGEMENT TASKS?

21. MARKETER MUSTDEVELOPAMARKETINGPLAN FOR
ACHIEVINGITS GOALS DEFININGTHE BUSINESSMISSION,
ANALYZINGEXTERNALOPPORTUNITIES ANALYZING
INTERNAL STRENGTHSANDWEAKNESSES,AND
THREATS.

22. ANALYZINGTHE
MARKET

23. TARGETINGTHE RIGHT
CUSTOMERS

24. MARKETERS MUSTDIVIDE MARKETSINTO GROUPSOF
CONSUMERSOR SEGMENTSWITH DISTINCTNEEDSAND
WANTS; IDENTIFY WHICHMARKET SEGMENTSCOMPANY
CANSERVE EFFECTIVELY.

25. HEMUSTIDENTIFYANIMPORTANT MARKET
GAPAND POSITION ITS PRODUCTTHROUGH
APPROPRIATE DIFFERENTIATION
STRATEGIESTO ENSURESUCCESS.

26. MARKETERS SHOULDLOOK INTO THE
COMPETITORSSTRATEGIES AND
KNOWTHEIR MOVES.

27. MARKETING PLANNINGBEGINSWITH
FORMULATINGAN OFFERING
TO MEET TARGET CUSTOMERS.

28. CREATIVE PACKAGINGCAN
POPULARIZETHE NEW
OFFERING.

29. COMPANIESTODAYMUSTBUILDAND
MANAGEA CONTINUOUSLYEVOLVING
ANDINCREASINGLY COMPLEX
CHANNELSYSTEMANDVALUE
NETWORK.

30. ANDALSO
MANAGING
RETAILING,
WHOLESALING,
AND LOGISTICS

31. TOEFFECTIVELYREACHANDINFLUENCE
TARGET MARKETS, HOLISTICMARKETERSHAVE
TO CREATIVELYEMPLOYMULTIPLE FORMSOF
COMMUNICATIONS

32. DEVELOPINGNEW
PRODUCT

34. EXPANDINTO THE
GLOBAL

35. MODULE3

38. •Minor league baseball team
•Single-gametickets at $6.00 a piece
• Target Market:
Families
Populationin Springfield- 55,000
Positioning:
Local,affordable entertainment for
the whole family
Distribution:
Ticketssoldat boxoffice andteam
website

39. •Promoteteam through
variouseventsthroughout the
year
•Get communityinvolvement
before the start of the season
•Eventscreateunique and
memorable experiencesthat
other IMC tools cannot
MARKETINGPLAN

40. OPPORTUNITIESANDTHREATS
Threats:
Other affordable entertainment
Movies, bowling,theatre, etc
Professionalsportsteams
Opportunities:
Providingshuttle/transportation to games
Sponsorshipsfrom localbusiness
Potential economicgrowth External
environmental factors:
Mainly low incomE
Lackof public transit
Restrictionsonsalesof alcoholat games

41.  Theseslideswere createdby
DURAIVASHWIN,NIT
TRICHY
 Aspart of MARKETINGinternship
done underthe guidanceof
Prof.SAMEERMATHUR