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Uploaded byRayshum Naveed Kayani
Growth hacking
This document discusses growth hacking, which involves low-cost and innovative marketing techniques to drive growth, especially for startups. Growth hackers prioritize growth above all else and focus on finding their target customers wherever they are online. The document provides examples of how companies like Airbnb, Twitter, LinkedIn, and Buffer used growth hacking techniques like creative distribution methods and viral sharing features to expand rapidly. Analytics are emphasized as important for growth hackers to evaluate techniques and focus on what is most effective.
Growth hacking
- 1. WHAT ISTHE PURPOSEOF MARKETING?
- 2. GROWTH HACKING “A growthhacker is a person whose true north is growth."
- 3. WHAT IS GROWTHHACKING? Sean Ellis “A growth hacker is a person whose true north is growth.“ Low cost and innovative alternatives to traditional marketing (social media and viral marketing) VITAL for startups lean launch “growth first, budget second”
- 5. DIFFERENCE BETWEENTRADITIONAL MARKETERS ANDGROWTH HACKERS Growth Hackers Broad focus Build and manage a marketing team Manage outside vendors Establish a strategic marketing plan to achieve corporate objectives Established companies big marketing budget and a sizeable audience Traditional Marketer GROWTH GROWTH! GROWTH!! GROWTH!!! Start-ups low cost, urgent need to expand
- 6. GROWTH HACKING REDEFINESPRODUCTS A product can play a role in its own adoption
- 7. GROWTH HACKING REDEFINES DISTRIBUTION When one has a thorough understanding of where their target customers are, they can better target them.
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- 10. HOWWASTHIS SO GENIUS? CRAIGSLISTHAD NO PUBLIC API! Creative thinking! The product played a major role in distribution They found their target audience ---> Craigslist Taking advantage of holes in the market
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- 12. Problem =Retention Analysis: If users selected 5-10 accounts to follow in their first day onTwitter, they would be much more likely to become long-term users Users who signed in but didn’t interact with anyone logged off without finding the value in the network.
- 15. ANALYTICS ARE IMPORTANT Keep you honest Shift your focus Make success repeatable Predict the future
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