2. Perspective
Why is Internet Marketing Important?
Email
107 trillion –Emails sent in 2010.
294 billion – Average number of emails sent
per day.
2.9 billion –Email accounts worldwide.
Websites
255 million –Websites as of December 2010.
21.4 million – New websites in 2010.
3. Perspective
Why is Internet Marketing Important?
Internet Users
1.97 billion – Internet users worldwide (June
2010)
266.2 million – Internet users in North
America.
Social Media
152 million – The number of blogs on the
Internet
25 billion – Number of sent tweets on Twitter
in 2010
600 million – People on Facebook at the end
of 2010.
4. Overview
Blog
Persona
Blog Posts
Social Media
Performance Summary
5. Blog
What is the blog about?
Entertainment Ward
Latest & Greatest in the world of
entertainment
Why I chose this topic?
Great Topic for a blog
Interested in Entertainment
Newsworthy
Fun to write
6. Persona
Name: John Smith Age: 20
College Student & Works Part-Time
Main interest in Entertainment
Likes to keep up with latest news,
release dates and reviews
Experienced in Social Media usage
7. Blog Topics
Superbowl XLVI - New York Giants vs New England Patriots
Van Halen - A Different Kind of Truth
The Amazing Spider-Man Trailer
The Walking Dead Mid-Season Premiere
The Avengers Movie Trailer
The Simpsons 22 Short Films about Springfield
South Park (16th Season Premiere) Reverse Cowgirl
The Walking Dead (Season 2 Finale) Beside The Dying Fire
Kiss & Mötley Crüe Co-Headlining Tour in "The Tour" 2012
WWE Wrestlemania 28 - Once in a Lifetime
South Park - Butters Stotch "The Inner Child“
DragonForce - The Power Within
8. Social Media
Facebook
• http://www.facebook.com/EntertainmentWard
Twitter
• https://twitter.com/#!/entertainward
YouTube
• http://www.youtube.com/user/EntertainmentWard
Pinterest
• http://pinterest.com/EntertainWard/
9. Summary
Blog
667 Visits
543 Unique
81.40% New
18.59% Returning
1,529 Pageviews
30 countries visited
Traffic Types
71.96% referral
18.89% direct
9.41% organic
Top Sources – Reddit, Direct & Facebook
10. Facebook Insights
Facebook
64 Likes
6 People
Talking about
172 total reach
Built huge
amount of
traffic to the
blog
11. Summary
Twitter
72 Followers
109 Following
102 Tweets
Did not help
build traffic to
blog
12. Summary
YouTube
13 Videos
6 Views
3 Subscribers
Did not help
build traffic to
blog
13. Summary
Pinterest
10 Followers
13 Following
4 Boards
41 Pins
Did not help
build traffic to
blog
14. Summary
Hudspot Grader
Received great
scores
Fluctuated through
the semester
Helped to show
the progress of the
blog and what to fix
15. Business Review
Key Learnings/Indicated Actions
Blog
Facebook
Twitter
YouTube
Pinterest
Social Bookmarks – Reddit & Digg
16. Key Learnings: Blog
Positive Results
Steady climb in visits from week 8-14 with 667
visits in total
Traffic Types
71.96% referral (Mostly from Reddit & Facebook)
18.89% direct
1,529 total pageviews & 2.29 Pages per visits
Average Time on site 00:04:20
Gained 7 Subscribers to blog
Negative Results
Bounce rate of 69.57%
17. Indicated Actions: Blog
Increase Social media use to:
Build awareness
Interact with visitors
Post consistently
Content is key
Include tags and keywords in each post
Write for SEO to stay on top of search
engines
Create videos that relate to blog
so visitors stay on blog longer to increase
the bounce rate
18. Key Learnings: Facebook
Positive Results
Steady increase in likes, which totaled 64
Peak total people talking about page was 19
Peak total weekly total reach was 389
Huge audience that built lots of traffic to my
blog
Negative Results
Lost a few likes from my page
19. Indicated Actions: Facebook
Post more often to:
Build conversation on page
Reach a wider audience
Post on other pages to:
Build awareness to people who have no
relation to the blog
Tie in other social media elements to
have consistency and create versatility
20. Key Learning: Twitter
Positive Results
Tweeted 102 times
Following 109 accounts
Steady increase of followers with a total of 72
followers
Including Johnny Solinger of the band Skid Row
Negative Results
Did not build traffic to the blog
Lost several followers from page
21. Indicated Actions: Twitter
Tweet more often:
One tweet per day is not enough to gain
extra followers or build awareness
Engage with other Twitter pages by:
Retweeting Tweets
Mentioning other pages
Make better use of Hashtags
22. Key Learning: YouTube
Positive Results
With little time spent on the YouTube page:
Gained a total of 3 subscribers
Had 13 videos in favourites playlist
Had 6 views
Negative Results
Did not build traffic to the blog
Minimal time spent on YouTube page
23. Indicated Actions: YouTube
Create video blogs
Create videos that relate to the blog
Create several playlists so each different
form of entertainment has its own
Like and favourite videos that relate to
the blog
Spend time on YouTube to build an
audience that can be referred to the blog
24. Key Learnings: Pinterest
Positive Results
Gained a total of 10 followers
Followed 13 other users
4 separate boards for different types of
entertainment
With a total of 41 Pins.
Negative Results
Did not build traffic to the blog
25. Indicated Actions: Pinterest
Spend time on Pinterest
Create own pins so others can repin
them to their boards to build awareness
to the blog
Pin more often so boards are regularly
updated with new content
26. Key Learnings: Social Bookmarks
Positive Results Positive Results
Gained huge amount Gained several
of traffic to the blog Facebook shares and
with a total of 264 Twitter retweets from
referrals Digg users.
Negative Results Negative Results
Did not add to or Did not build much
create conversations traffic to the blog
with other Reddit
users
27. Indicated Actions: Social Bookmarks
Contribute to conversations to build
more awareness to the blog
Retweet and share other users post on
Facebook, so they may do the same
Spend more time on social bookmarking
sites to build awareness and create
conversations with other users
28. Recommendations
Website
Blog
SEO
Pay Per Click ads
Display ads
Social Media
Affiliate Marketing
Press Release
Email Marketing
Mobile Marketing
29. Recommendations
Website:
No plans for a website because this is a
stand alone blog where all the information
that is needed will be.
Blog:
No changes will be made to the blog, except
for more content posted on a regular basis
Search Engine Optimization Strategies:
Include labels in each post that relate to the
keywords for the blog
Include inbound & outbound links in posts
30. Recommendations
Pay Per Click ads:
These ads will appear on sites such as
Google and Yahoo.
The average cost per click for the ads is
$0.50.
Keywords Include:
Entertainment, Movies, Television, Music,
Games, Comics, Sports, Latest news, New
releases
31. Recommendations
Display Ads:
Used to attract people to build awareness to
the blog
Top 10 websites to put display ads:
YouTube
Billboard
Comedy Central
Cracked
Aint It Cool News
Huffington Post
ET online
IMDB
IGN
WWE
32. Recommendations
Social Media:
There is a social media campaign already in
place to build awareness and traffic
Campaign Includes:
Facebook
Twitter
YouTube
Pinterest
Social Bookmarking sites
Affiliate Marketing:
Does not apply to my business
33. Recommendations
Social Media Press Releases:
New press release at the
beginning of each month
Help to keep visitors up to
date with all the new content
that will be posted for the
month
34. Recommendations
Email Marketing:
New email sent out to
email subscribers at the
beginning on each month
Let subscribers know about
upcoming content and
interact with the blog
35. Recommendation
Mobile Marketing:
Tabs for each social
media element of the
marketing campaign
Users can read each
blog post directly from
the app
Users can also share
information on social
media websites
36. Rationale
SEO strategies will help more people find my blog
due to being near the top of search engines
Only change to the blog that is needed is more
consistent posting
PPC and Display ads are great tools to push traffic
from other websites to the blog
Social Media will have one consistent message
and build awareness of the blog
Press Releases & Email Marketing are great tools
to keep viewers up to date with the latest content
and information
Mobile Marketing allows access to the blog from
anywhere and will be a major force in marketing in
the coming years
37. Thanks for listening to
my presentation
Peter Hughes
MKTG 404 - 2M
April/24/2012