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Internet MarketingRecommendation AssignmentSubmitted By :Rahul Sharma (810-149-583)Submitted to:Christina ClementLists of ...
Table of Content1.   Perspective2.   Overview3.   Business Review4.   Recommendation5.   Rationale
1. Internet MarketingPERSPECTIVE
comScore Releases March 2012U.S. Online Video Ranking
According to techcrunch.comGoogle Biz Chief: Over 10MWebsites now usingGoogle Analytics
Internet marketing leadgeneration process (CoreMatrix.com)In 2014,it would bedouble than 2009 inUS online Ad spending.
2. Overview1. Blog topic2. Persona3. List of blog posts   titles4. Facebook   page, Twitter, You   Tube   channel, Pinters...
Blog Topic: List of IndianfestivalWhy????I am International studentbelong from India. I want toshare my cultural festival ...
PersonaTarget Market:Age: 18-above                           JamesInterest: Tourist                           Business man...
List of blogpost titles:  I have posted12 main festivalof India, onein each week.
Facebook Page:58 facebook Page likeshttp://www.facebook.com/pages/12Indianfestivals/265024713564617
YouTube Channel:http://www.youtube.com/user/12Indianfestivals?feature=mhee   24 videos onmy favoritelists   8 likes
Pinterst:http://pinterest.com/indianfestival1/  5 boards  4 likes  It has nothelp me to gettrafficbecauseIndian do notuse ...
Twitter Account:https://twitter.com/#!/Indianfestival1  138 Tweets  171followings  50 Follower
SummaryGoogle Analytics 262 visits 00:05:41 –time on site Page per visit- 2.67 Bounce rate- 67.94% Traffic Source: A) Face...
Summary…Twitter 50 Follower  171 Following  138 Tweets Using of TwitterDeck is very valuableand convenient forme ,just sch...
Summary…YouTube and Pinterst  24 videos in mychannel  8 vies by peoples  2 subscribers  Has not give anyresponse for my bl...
Summary…Facebook Page: Facebook insight isshowing 58 likes formy page  88 reaches  Viewer fromdifferent countries  Mostly ...
Summary…Hubspot:week7    week8   week9   week10week11   week12   week13
3.Business review:Key learningBlog                        Facebook Communicate blog           The presence of large  thr...
3.Business review:Key learningTwitter                      YouTube Help to communicate all     Add video to blog related...
4. RECOMMENDATION…Website• Share your websitevia social sites• Bookmark yourrelated links andpages exampleshareaholic• Soc...
4. RECOMMENDATION…BLOG• Write above 250 wordsin content• need to create Blogroll• Need to have privacypolicy and about pag...
4. RECOMMENDATION…SEO• Should have goodcontent with more than250 words• Use of blog headingname in content• Use of keyword...
4. RECOMMENDATION…PPC• Search for some goodkeywords by searching• Search for keywordsfor local monthly searchand approxima...
4. RECOMMENDATION…DISPLAY Ads• Add some attractiveinformation for yourblog• Display ads shouldhave some impressiveimage• I...
4. RECOMMENDATION…Affiliated Marketing•Is promote businessthrough using annetwork of associates.•They are rewarded forgrab...
4. RECOMMENDATION…Personnel RelationMarketing• Have to make apitch for your blog• Enter interestingheading to grabmarket• ...
4. RECOMMENDATION…Email Marketing• Email is based on yourblog post•Your First contentparagraph should beimpressive• Add so...
4. RECOMMENDATION…Mobile Marketing• Recommendations• Add pages to yourmobile apps•Mandatory formarketing•Need to developdi...
5.Rationale1. Hitting a global audience is nowpossible through technology2. Blog provides all the details forIndia3. Blog ...
THANKS
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Internet marketing recommendation assignment

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Internet marketing recommendation assignment

  1. 1. Internet MarketingRecommendation AssignmentSubmitted By :Rahul Sharma (810-149-583)Submitted to:Christina ClementLists of Indian festivalshttp://12indianfestivals.blogspot.ca/Date: 24/04/2012
  2. 2. Table of Content1. Perspective2. Overview3. Business Review4. Recommendation5. Rationale
  3. 3. 1. Internet MarketingPERSPECTIVE
  4. 4. comScore Releases March 2012U.S. Online Video Ranking
  5. 5. According to techcrunch.comGoogle Biz Chief: Over 10MWebsites now usingGoogle Analytics
  6. 6. Internet marketing leadgeneration process (CoreMatrix.com)In 2014,it would bedouble than 2009 inUS online Ad spending.
  7. 7. 2. Overview1. Blog topic2. Persona3. List of blog posts titles4. Facebook page, Twitter, You Tube channel, Pinterst5. Summary
  8. 8. Blog Topic: List of IndianfestivalWhy????I am International studentbelong from India. I want toshare my cultural festival sothat people can aware howIndian celebrate their festival.So this was the best time toshare something about myculture and festival.
  9. 9. PersonaTarget Market:Age: 18-above JamesInterest: Tourist Business man in CanadaSex: Male and female Want to go to IndiaIncome : Upper to middle Find out some information class about festivals season so that he can enjoy overGeography: there.All over the world
  10. 10. List of blogpost titles: I have posted12 main festivalof India, onein each week.
  11. 11. Facebook Page:58 facebook Page likeshttp://www.facebook.com/pages/12Indianfestivals/265024713564617
  12. 12. YouTube Channel:http://www.youtube.com/user/12Indianfestivals?feature=mhee 24 videos onmy favoritelists 8 likes
  13. 13. Pinterst:http://pinterest.com/indianfestival1/ 5 boards 4 likes It has nothelp me to gettrafficbecauseIndian do notuse pinterstmore.
  14. 14. Twitter Account:https://twitter.com/#!/Indianfestival1 138 Tweets 171followings 50 Follower
  15. 15. SummaryGoogle Analytics 262 visits 00:05:41 –time on site Page per visit- 2.67 Bounce rate- 67.94% Traffic Source: A) Facebook – 35% b) Direct – 16% c)Blogger.com – 13% d) google/organic –8% Yahoo.com – 4% Twitter – 3%
  16. 16. Summary…Twitter 50 Follower 171 Following 138 Tweets Using of TwitterDeck is very valuableand convenient forme ,just scheduletweet for week . Find statics fromTwitter counter
  17. 17. Summary…YouTube and Pinterst 24 videos in mychannel 8 vies by peoples 2 subscribers Has not give anyresponse for my blog site Added some link to myevery blog post Pinterst is not givingany response for my site 5 boards and 15 pinswith 4 likes
  18. 18. Summary…Facebook Page: Facebook insight isshowing 58 likes formy page 88 reaches Viewer fromdifferent countries Mostly from India 69 % are maleviewers
  19. 19. Summary…Hubspot:week7 week8 week9 week10week11 week12 week13
  20. 20. 3.Business review:Key learningBlog Facebook Communicate blog  The presence of large through social media target market Grab target market  Easily track the from social sites demographic and Make your blog geographic record of attractive target market Put attractive thing on  Direct drive traffic to top blog
  21. 21. 3.Business review:Key learningTwitter YouTube Help to communicate all  Add video to blog related over the world via tweet topic Connect with blog and  Make your channel facebook which help to grab traffic Follower help to get  Increase your rank in traffic for blog Google search Do tweet and retweets  Find your target area Use twitter deck to schedule your tweet
  22. 22. 4. RECOMMENDATION…Website• Share your websitevia social sites• Bookmark yourrelated links andpages exampleshareaholic• Social site likedigg, reddit andstumbleupon.
  23. 23. 4. RECOMMENDATION…BLOG• Write above 250 wordsin content• need to create Blogroll• Need to have privacypolicy and about page ofyour blog• Add appropriate widgetto your blog like searchwidget• Add follow us to linkwith social media•Link up previous blog inyour new blog post• Add labels to every blogpost
  24. 24. 4. RECOMMENDATION…SEO• Should have goodcontent with more than250 words• Use of blog headingname in content• Use of keywords•Use of social mediasites with same namefor examplefacebook, twitter, pinterst, YouTube.
  25. 25. 4. RECOMMENDATION…PPC• Search for some goodkeywords by searching• Search for keywordsfor local monthly searchand approximate CPCand global monthlysearches• Add campaign ended• Set amount of PPC $0.20• No average cost perclick available
  26. 26. 4. RECOMMENDATION…DISPLAY Ads• Add some attractiveinformation for yourblog• Display ads shouldhave some impressiveimage• Insert your link ondisplay ad.
  27. 27. 4. RECOMMENDATION…Affiliated Marketing•Is promote businessthrough using annetwork of associates.•They are rewarded forgrab visitors orcustomers to the site.•Not apply to our blogas we are not usingthem, on behalf weusing PPC, Display Adsand other.
  28. 28. 4. RECOMMENDATION…Personnel RelationMarketing• Have to make apitch for your blog• Enter interestingheading to grabmarket• Add blog relatedpicture to enhanceyour pitch• Ending with ###
  29. 29. 4. RECOMMENDATION…Email Marketing• Email is based on yourblog post•Your First contentparagraph should beimpressive• Add some relatedpictures to getattention by thecustomer• Based on upcomingevent and some specialoffer
  30. 30. 4. RECOMMENDATION…Mobile Marketing• Recommendations• Add pages to yourmobile apps•Mandatory formarketing•Need to developdifferent apps fordifferent OS•Make it moreinteractive
  31. 31. 5.Rationale1. Hitting a global audience is nowpossible through technology2. Blog provides all the details forIndia3. Blog needs some improvements to makeit more viable4. SEO needs to more customized toimprove rank in Google search and to grabtraffic on blog5. Do regular participation in socialsites and blog
  32. 32. THANKS

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