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How to create compelling online content
- 1. How To create compelling online content with Pete Matthew Creator of Occasional blogger at Managing Director of
- 4. Decide on your medium Written Blog Podcast Video
- 5. Decide on your audience Clients / Prospects Professionals Niche (e.g. Doctors)
- 6. Decide on your subject Choose your passion Need expertise Stay focused
- 8. 50 topics?
- 9. Get started
- 10. Setting up your platform Blogs / CMS Wordpress, Blogger, Squarespace Tumblr, Posterous
- 11. Setting up your platform Design Domain Bells & Whistles
- 13. If writing, use a template Intro / Lead paragraph Relevant image Personal experience Main body Discussion question
- 14. Keep posts short 500 words approx Short sentences Short paragraphs Use subheadings (H2/H3) Use numbers / bullets
- 15. Maintain a list of post ideas Tell a personal story Describe a historical event Book / movie / software review Comment on a quotation Comment on a news story
- 16. Maintain a list of post ideas Report an interesting conversation Create a step-by-step guide Provide a list of resources Answer a reader’s question Make an complex task seem simple
- 17. Maintain a list of post ideas Explain rationale behind a decision Write a guide to something popular
- 18. Avoid these common mistakes Not posting often enough Posting too often Posts are too long You don’t invite engagement You don’t engage in the conversation
- 19. Avoid these common mistakes Your content isn’t accessible You create poor headlines Your posts are off-message You have a weak first paragraph Your post is about you
- 20. Spread the word Twitter Facebook LinkedIn Google+ Pinterest
- 21. Spread the word These are embassies Engage with people there Bring them back to your home base Brand them consistently
- 22. Tools If writing, use an offline editor Windows - Live Writer Mac - MarsEdit
- 23. Tools For images: iStockPhoto.com Flickr – CC License search
- 24. Great resources Michael Hyatt.com Copyblogger.com PodcastAnswerMan.com Codepotato.co.uk
- 25. The Best Book on the subject
- 26. Thank You More on Wednesday Morning Session 1 – Track 2