Class Notes for Monday, September 19, 2011

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Class Notes for Monday, September 19, 2011

  1. 2. TODAY ’S AGENDA <ul><li>Discussion -- current events </li></ul><ul><li>2) Lecture -- Blog </li></ul><ul><li>3) Class blogs review </li></ul>
  2. 3. The Long Tail
  3. 4. Blogs: Emerging Dominance
  4. 5. The 90-9-1 Principal
  5. 6. So what is thing you call a “blog?” <ul><li>A contraction of the term &quot;web log. ” </li></ul><ul><li>A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. </li></ul>
  6. 7. What ’s the big deal? <ul><li>Dynamic content that levels the playing field. </li></ul><ul><li>Engagement with constituents </li></ul><ul><li>Expand reach at minimal cost </li></ul><ul><li>Create a distinctive voice </li></ul><ul><li>Grow awareness of you, a cause or organization </li></ul>
  7. 8. The Pioneer Woman Blog <ul><li>Be yourself. </li></ul><ul><li>Blog often. </li></ul><ul><li>Be varied. </li></ul><ul><li>Allow your boundaries to set themselves naturally. </li></ul><ul><li>Don ’t be afraid to embarrass yourself. </li></ul><ul><li>Try your best to spell words correctly and use proper grammar. </li></ul><ul><li>If you have writer ’s block, push through and blog anyway. </li></ul>
  8. 9. Building a Blog: The Basics <ul><li>KISS: Keep It Short and Simple </li></ul><ul><li>Get to the point quickly! </li></ul><ul><li>Paragraph headings </li></ul><ul><li>One idea per paragraph </li></ul><ul><li>Links, links, links and more links </li></ul><ul><li>Multimedia </li></ul>
  9. 10. The Theory of Twos <ul><li>The first TWO words must engage </li></ul><ul><li>The first TWO lines must be compelling </li></ul><ul><li>The first TWO paragraphs must captivate </li></ul>
  10. 11. Online vs. Offline Reading <ul><li>Offline: read every word </li></ul><ul><li>Online: scan </li></ul><ul><li>Offline: long paragraphs OK </li></ul><ul><li>Online: short paragraphs </li></ul><ul><li>Offline: linear (beginning/middle/end) </li></ul><ul><li>Online: non-linear </li></ul>
  11. 12. Sample #1: Chris Brogan
  12. 13. Sample #2: Business Insider
  13. 14. Sample #3: The Delicious Life
  14. 15. What is Meta Data? <ul><li>Information about content that enables it to be stored in and retrieved from a database. </li></ul>
  15. 16. Meta Data examples <ul><li>Your name </li></ul><ul><li>Tags </li></ul><ul><li>Keywords </li></ul><ul><li>Date </li></ul><ul><li>Transcript of interviews </li></ul><ul><li>Image information: date created/camera/etc… </li></ul>

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