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Design Production Delivery Of Social Media Content for EMS Instructors

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Presentation given at Wisconsin Technical College EMS Instructor Coordinator conference about design and production of social media for EMS instructor professional development or as an education activity for EMT or Paramedic Students. Presentation by Greg Friese

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Design Production Delivery Of Social Media Content for EMS Instructors

  1. 1. Design, Production, and Delivery<br />Social Media<br />Greg Friese, MS, NREMT-P<br />
  2. 2. My 2010 Themes<br />Content<br />Connecting<br />Ideas<br />
  3. 3. Questions Welcome<br />
  4. 4. eps411.com/wtcsems<br />eps411.com/wtcsems<br />
  5. 5. Objectives<br />Introduce social media concepts and terms <br />Explore social media content creation hardware and software tools<br />Outline learning activities instructor/coordinators can use to create social media content <br />
  6. 6. Social Media Concepts and Terms<br />
  7. 7. EMS Education 2.0Definition<br />
  8. 8. Social Networking<br />?<br />?<br />?<br />?<br />?<br />?<br />Me<br />You<br />?<br />?<br />?<br />?<br />?<br />?<br />
  9. 9. Social Media<br />
  10. 10. Skype<br />FreeConferenceCall.com<br />TalkShoe.com<br />BlogTalkRadio.com<br />Collaborative Creation<br />
  11. 11. Hub and Spokes<br />
  12. 12. Hub – Starting Point<br />
  13. 13. Blog as a Hub<br />
  14. 14. Facebook as a Hub<br />
  15. 15. Facebook Group Page<br />
  16. 16. Facebook Fan Page<br />
  17. 17. Ning Network as a Hub<br />
  18. 18. Spokes for Content<br />
  19. 19. Podcast<br />
  20. 20. Microblogging <br />
  21. 21. Videos<br />
  22. 22. Screencasts<br />
  23. 23. Photo Sharing<br />
  24. 24. Text and Audio Chat<br />
  25. 25. Webinars<br />
  26. 26. Content Creation Hardware and Software Tools<br />
  27. 27. Tools & Techniques<br />
  28. 28. Tools<br />Computer<br />Internet connection<br />Web browser<br />Digital camera<br />Movie editing<br />Image editing<br />
  29. 29. Accounts<br />Google (or Yahoo!)<br />Facebook<br />LinkedIn<br />EMS Connect<br />
  30. 30. Create Social Media Content<br />
  31. 31. SM Content Creation<br />Write a blog post<br />Comment on a blog post<br />Embed “media” in a post<br />Find/use RSS feeds<br />Upload “media” <br />Record a video<br />Record a podcast<br />Host a remote speaker<br />
  32. 32. Class or Program Blog<br />Blogger<br />Wordpress<br />Wordpress.com<br />Hosted<br />Typepad<br />Typepad.com<br />More … <br />
  33. 33. Blog Pages and Posts<br />
  34. 34. Blog Pages<br />About<br />Register<br />Contact<br />Hand-outs<br />Syllabus<br />Books and Supplies<br />Links<br />
  35. 35. Write a Blog Post<br />Case reports<br />Event, book, product reviews<br />Study and exam tips<br />Additional information<br />Connections, resources, news<br />How-to<br />Interviews<br />
  36. 36. Write a Blog Post<br />Demo Post Writing<br />
  37. 37. Write a Comment<br />
  38. 38. Purpose of Comments<br />Build your brand<br />Share and connect<br />Link back to your hub<br />Learn more<br />
  39. 39. Embed Content<br />
  40. 40. Embed Content<br />YouTube videos<br />Blog Talk Radio Shows<br />Image slide shows<br />Chronicles of EMS video<br />Widgets (i.e. Twitter account)<br />Affiliate account links (books)<br />
  41. 41. RSS Feed<br />
  42. 42. RSS Feed<br />
  43. 43. Images and Videos<br />Lectures and demos<br />NREMT skill stations<br />Equipment use and care<br />Medications, tools, etc.<br />Assessment techniques<br />Case based learning<br />Clinical site introductions<br />Preceptor interviews<br />
  44. 44. Point of View<br />Observer<br />Hidden Camera<br />“Helmet Cam”<br />Patient Cam<br />Other?<br />
  45. 45. Video Upload<br />
  46. 46. Video Channel<br />
  47. 47. Photo Sharing Site<br />
  48. 48. Uploading Options <br />email@twitpic.com<br />Email from your desktop, web application or smartphone<br />
  49. 49. Guest Speakers<br />Skype<br />GoToWebinar<br />
  50. 50. Audio Production<br />Audio recorder <br />Blog Talk Radio<br />Talkshoe<br />Skype with recording add-ons<br />Google Voice number<br />
  51. 51. 7 Step Action Plan<br />Personal accounts<br />Establish a hub<br />Initiate a few spokes<br />Monitor conversation<br />Share and respond<br />Emulate best practices<br />Ask questions<br />
  52. 52. Summary <br />Communicate value<br />Role model<br />Students looking for you<br />Official presence<br />Direct interaction<br />No barriers to entry<br />
  53. 53. Connect and Participate<br />
  54. 54. Usage Policy<br />Permission<br />Time<br />Content<br />Contacts<br />Accessing Social Networks and Social Media<br />
  55. 55. Confidentiality<br />No thank you.<br />Are you on Facebook?<br />Students, Interns, Patients, Caregivers, Co-workers, Supervisors, Other Healthcare Providers, Vendors???<br />
  56. 56. Privacy<br />

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