Let’s Get Visual: Using Flickr and video on your blog

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How can Flickr photos and video on sites like YouTube help drive traffic to your blog? This presentation for the "Girlfriend’s Guide to the Business of Blogging" webinar uses Sheila Scarborough’s own photos and videos to explain.

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Let’s Get Visual: Using Flickr and video on your blog

  1. 1. Let’s Get Visual How Flickr and YouTube Can Amp Up Your Blog Sheila Scarborough @SheilaS on Twitter
  2. 2. Why photos and video? <ul><li>The Web is multimedia publishing </li></ul><ul><ul><li>Take advantage! </li></ul></ul><ul><ul><li>Stories often better told with pictures or video </li></ul></ul><ul><li>Plain text on the Web is hard on the eyes </li></ul><ul><ul><li>Jakob Nielsen’s usability studies </li></ul></ul><ul><ul><ul><li>Web users “impatient, selfish and ruthless” </li></ul></ul></ul><ul><ul><ul><li>http:// www.useit.com </li></ul></ul></ul><ul><ul><li>Images, graphics and video are sometimes more compelling </li></ul></ul>
  3. 3. Photographs can…. <ul><li>Amplify your text </li></ul><ul><li>Set the atmosphere for a post </li></ul><ul><li>Serve as short posts themselves </li></ul><ul><li>Use your own photos, or…. </li></ul><ul><ul><li>Consider Flickr </li></ul></ul><ul><ul><ul><li>But only those photos with Creative Commons alternative copyright </li></ul></ul></ul>
  4. 4. Creative Commons <ul><li>http://creativecommons.org </li></ul><ul><li>Alternative copyright for a new age </li></ul><ul><li>Different licenses </li></ul><ul><ul><li>Attribution, Attribution-NoDerivs, Attribution-Noncommercial-NoDerivs </li></ul></ul><ul><li>Which one is best for which type of blog </li></ul><ul><ul><li>My rule of thumb: ads on blog=commercial </li></ul></ul><ul><ul><li>Default one to pick: Attribution </li></ul></ul>
  5. 5. Finding good Flickr photos <ul><li>Search tips </li></ul><ul><ul><li>Start here </li></ul></ul><ul><ul><ul><li>http:// www.flickr.com/creativecommons </li></ul></ul></ul><ul><ul><li>Use a variety of words to search </li></ul></ul><ul><ul><li>Click “Interesting” in results </li></ul></ul><ul><ul><li>See one you like but wrong license? </li></ul></ul><ul><ul><ul><li>Ask owner for permission to use it </li></ul></ul></ul>
  6. 6. Your own photos: Google-y? <ul><li>Good for SEO </li></ul><ul><li>Good for Web accessibility for disabled </li></ul><ul><li>How to do it? Via detailed… </li></ul><ul><ul><li>Titles </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Descriptions </li></ul></ul><ul><ul><ul><li>Sure, put in links </li></ul></ul></ul><ul><ul><ul><li>They’re “No follow” for bots, but not humans </li></ul></ul></ul>
  7. 7. Quick Tour of my Flickr photostream http://www.flickr.com/photos/sheilascarborough
  8. 8. Video: it’s a no-brainer Video demo at Freelance Austin (courtesy Julie Tereshchuk on Facebook)
  9. 9. Basic equipment <ul><li>The digital camera you already own </li></ul><ul><ul><li>Use the Video setting </li></ul></ul><ul><ul><li>Warning: memory hog + audio issues </li></ul></ul><ul><li>Flip </li></ul><ul><ul><li>http://www.theflip.com </li></ul></ul><ul><li>Have heard good things about Kodak’s new Zi8 </li></ul><ul><ul><li>External microphone, FTW! (for the win!) </li></ul></ul>
  10. 10. Flip: Point, shoot, upload
  11. 11. How I use video <ul><li>Short Interviews </li></ul><ul><ul><li>Find people at events/conferences </li></ul></ul><ul><ul><li>Experts in your niche </li></ul></ul><ul><ul><li>Line ‘em up and shoot ‘em (sort of) </li></ul></ul><ul><li>Travel blog post ideas </li></ul><ul><ul><li>Narrate a scene </li></ul></ul><ul><ul><li>Describe a dining experience </li></ul></ul><ul><ul><li>Quick music clip </li></ul></ul>
  12. 12. Your own videos: Google-y? <ul><li>Good for SEO </li></ul><ul><li>Good for Web accessibility for disabled </li></ul><ul><li>How to do it? Via detailed… </li></ul><ul><ul><li>Titles </li></ul></ul><ul><ul><li>Tags </li></ul></ul><ul><ul><li>Descriptions </li></ul></ul><ul><ul><ul><li>Sure, put in links </li></ul></ul></ul><ul><ul><ul><li>They’re “No follow” for bots, but not humans </li></ul></ul></ul>
  13. 13. Lessons Painfully Learned: Shooting Video <ul><li>Don’t move the camera too quickly! </li></ul><ul><ul><li>Pan s-l-o-w-l-y, or….barf </li></ul></ul><ul><li>Keep it short, 2-5 minutes </li></ul><ul><ul><li>They’re just not that into you.  </li></ul></ul><ul><li>Audio, audio, audio </li></ul><ul><ul><li>Get close to your subject </li></ul></ul><ul><ul><li>Speak loudly and clearly to narrate </li></ul></ul><ul><ul><li>Flip is pretty forgiving, but take no chances </li></ul></ul>
  14. 14. Quick tour of a YouTube channel http:// www.youtube.com/user/SheilaScarborough
  15. 15. Lessons Painfully Learned: Movie Editing <ul><li>One single narrative is easiest </li></ul><ul><li>If you do string short clips together…. </li></ul><ul><ul><li>Use “Fade” to connect them </li></ul></ul><ul><li>Keep it simple </li></ul><ul><ul><li>Title </li></ul></ul><ul><ul><ul><li>Topic you’re covering, name of interviewee, any site URLs </li></ul></ul></ul><ul><ul><li>Video itself </li></ul></ul><ul><ul><li>Credits </li></ul></ul><ul><ul><ul><li>With your name, your blog URL, thank subject, their URL </li></ul></ul></ul>
  16. 16. Quick Tour: MS Movie Maker Sample clip with @SeattleMaven can be found here: http:// www.youtube.com/watch?v =FKep7vH3cyU
  17. 17. Thanks! <ul><li>@SheilaS </li></ul><ul><li>Tourism Currents </li></ul><ul><li>Sheila’s Guide to the Good Stuff </li></ul><ul><li>Family Travel Guide </li></ul><ul><li>Perceptive Travel Blog </li></ul>

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