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Social Media Marketing for Downtowns - Tips, Tricks & Cool Ideas To Share

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Presentation given at the 2010 Texas Downtown Association's annual conference in El Paso.

Presentation given at the 2010 Texas Downtown Association's annual conference in El Paso.

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  • 1. Social Media Marketing for Downtowns
    Tips, Tricks & Cool Ideas To Steal
    Texas Downtown Assn.
    El Paso – November 11, 2010
  • 2. You’ve Heard the Strategy … Now What?
  • 3. Today We’ll Cover …
    What to say
    Best practices
    Some new things to try
    Q & A
    Live demos
  • 4.
  • 5. Source: Brian Moore Media on Flickr
  • 6. What To Say
  • 7. Share Helpful Information
  • 8. Share Helpful Information
  • 9. Attaboys
  • 10. Things To Do Downtown
  • 11. Things To Do Downtown
  • 12. Highlight Downtown Biz
  • 13. Highlight Downtown Biz
  • 14. Promote Downtown Events
  • 15. Make Exclusive Offers
  • 16. Tie Into Holidays
  • 17. Share Photos & Videos
    Clifton shopping video
  • 18. Share Photos & Videos
  • 19. Share Photos & Videos
  • 20. Polls and Contests
  • 21. Be the Concierge
  • 22. Ask & Answer Questions
  • 23. Discover & Track Issues
  • 24. Best Practices
  • 25. Have a Compelling Bio
  • 26. Have a Compelling Bio
  • 27. Link To Everything …
  • 28. … on Everything
  • 29. Create a “Terms of Use” Statement
  • 30. Create Group Rules
    If you agree to these rules, you can join the group
    Only post pictures to this group for which you own the original copyright or are in the public domain.
    All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.
    Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.
  • 31. Use Personality
  • 32. Use Personality
  • 33. Use Personality
  • 34. Use Dynamic Content
  • 35. Use Dynamic Content
  • 36. Promote Downtown Events
  • 37. Use Favorite Pages
  • 38. Tagging on Facebook
  • 39. Contests & Promotions
  • 40. Get Great Photos with Flickr Groups
  • 41. Get Great Photos with Flickr Groups
  • 42. Get Great Photos with Flickr Groups
  • 43. Create Twitter Lists
  • 44. Create a Social Media Directory
  • 45. New Things To Try
  • 46. Social Couponing
  • 47. Social Couponing
  • 48. Social Couponing
  • 49. Social Couponing
  • 50. Location-based Apps
  • 51. Location-based Apps
  • 52. Location-based Apps
  • 53. Location-based Apps
  • 54. Gowalla Contests
  • 55. Gowalla Contests
  • 56.
  • 57. Where To Find Me
    Old School:
    • Phone – 512.473.3513
    • 58. E-mail – sarah.page@lcra.org
    New School:
    • Twitter - @ColoradoRiverTr (work), @pagetx (personal)
    • 59. Facebook – http://www.facebook.com/ColoradoRiverTrail
    • 60. Flickr – http://www.flickr.com/groups/ColoradoRiverTrail
    • 61. Foursquare – http://foursquare.com/pagetx
    • 62. Gowalla – http://gowalla.com/users/pagetx (personal), http://gowalla.com/users/ColoradoRiverTrail (work)
  • Possible Discussion Topics
    Barriers to using social media
    What tools to use
    How to engage audiences
    How to “listen”
    How/what to measure
    How to manage time
    What if they say something bad?
    Do we need a social media policy?
    What else ….?