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Sharing yourdestinationwith the world:Lessons learned using
Why Flickr?
Promote the destinationthrough photography                  Photo: Soul_Smiling
Provide content for other socialmedia channels, websites, andprint publications                        Photo: JustinPratsc...
Create awareness about thescenic beauty and fun activitiesin the destination                        Photo: shewhopaints
Spend little or no money doing it                           Photo: mattdil
Oh yeah? Show me.
Agree to terms …If you agree to these rules, you can join the groupOnly post pictures to this group for which you ownthe o...
… or, ask each time
Facebook – “You Pick”Weekly Feature
Facebook – “Tripod Trivia”Weekly Feature
Facebook – “Make ‘em Jealous”
Facebook – Advertising
Twitter
Blog Content –Photo posts & slideshows
Blog Widgets –Flickr badges
Embed in customGoogle maps
Website icons
Print Publications
Internal Docs
Colorado River Trail  Photo Contest
Photo: JustinPratscher
Photo: accent on ecclectic
Results:• 107 contest entries (84.5% increase over 2010 contest)• 15.85% avg. increase in Fans/followers on Facebook, Twit...
PollDaddy for Voting         Photo: joannamarieharris
2010 Winner
2011 Winner
Photo: EggMasterDuke
Austin CVB
Kristi Ledesma
Austin CVBFlickr Contest
Contest promotedexclusively throughsocial media      Twitter Performance      Tweets            5       Clicks         627...
Results:• Days live: 18• Submissions: 240• New Group Members: 70Mary Rehak                WhiteHotPhoenix   Tay Beam
The Winner
Michael Tuuk
What’s next for Austin• Photo Contest possibly partnering with Instagram• Flickr widget on key pages of new site, includin...
Your Questions  Answered
flickr.com/places
Maps                PhotosPhotographers                Groups
Import KMLfile URL
Create CustomGoogle Map
Give Me a Shout Sometime!Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.orgNew School:• Twitter - @ColoradoRi...
How to Find MeE-mail – kcook@austintexas.orgLet’s Get Social:•   Twitter - @VisitAustinTX (work), @katiecook (personal)•  ...
Questions?
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
Sharing Your Destination with the World: Lessons Learned Using Flickr
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Sharing Your Destination with the World: Lessons Learned Using Flickr

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Preso from the 2nd annual Social Media for Tourism Symposium (#SoMeT). Given by Sarah Page and Katie Cook on Nov. 10, 2011 in Tunica, MS.

Published in: Technology, Sports

Sharing Your Destination with the World: Lessons Learned Using Flickr

  1. Sharing yourdestinationwith the world:Lessons learned using
  2. Why Flickr?
  3. Promote the destinationthrough photography Photo: Soul_Smiling
  4. Provide content for other socialmedia channels, websites, andprint publications Photo: JustinPratscher
  5. Create awareness about thescenic beauty and fun activitiesin the destination Photo: shewhopaints
  6. Spend little or no money doing it Photo: mattdil
  7. Oh yeah? Show me.
  8. Agree to terms …If you agree to these rules, you can join the groupOnly post pictures to this group for which you ownthe original copyright or are in the public domain.All pictures posted to this group may be used bythe Colorado River Trail in its various publications,both print or online (including social media). Wewill credit you as the photographer on any photothat we use.Only photos depicting the Colorado River Trailregion will be accepted. We reserve the right toreject submissions to our Flickr group displayingcontent we deem to be inappropriate or offensivewithout prior warning. The Colorado River Trailreserves the right to update the Group Rules.
  9. … or, ask each time
  10. Facebook – “You Pick”Weekly Feature
  11. Facebook – “Tripod Trivia”Weekly Feature
  12. Facebook – “Make ‘em Jealous”
  13. Facebook – Advertising
  14. Twitter
  15. Blog Content –Photo posts & slideshows
  16. Blog Widgets –Flickr badges
  17. Embed in customGoogle maps
  18. Website icons
  19. Print Publications
  20. Internal Docs
  21. Colorado River Trail Photo Contest
  22. Photo: JustinPratscher
  23. Photo: accent on ecclectic
  24. Results:• 107 contest entries (84.5% increase over 2010 contest)• 15.85% avg. increase in Fans/followers on Facebook, Twitter, and Flickr• 12.3% avg. increase in Facebook and Twitter activity (likes and comments)• > 11,000 % increase in inbound traffic to the photo contest web page• Time on site ranged from :58 seconds pre-contest to 4:21 during peak voting Photo: watsoninelgin
  25. PollDaddy for Voting Photo: joannamarieharris
  26. 2010 Winner
  27. 2011 Winner
  28. Photo: EggMasterDuke
  29. Austin CVB
  30. Kristi Ledesma
  31. Austin CVBFlickr Contest
  32. Contest promotedexclusively throughsocial media Twitter Performance Tweets 5 Clicks 627 Retweets 7 Retweet Reach 4,298 Total Reach 56,943
  33. Results:• Days live: 18• Submissions: 240• New Group Members: 70Mary Rehak WhiteHotPhoenix Tay Beam
  34. The Winner
  35. Michael Tuuk
  36. What’s next for Austin• Photo Contest possibly partnering with Instagram• Flickr widget on key pages of new site, including homepage• PhotoWalk!
  37. Your Questions Answered
  38. flickr.com/places
  39. Maps PhotosPhotographers Groups
  40. Import KMLfile URL
  41. Create CustomGoogle Map
  42. Give Me a Shout Sometime!Old School:• Phone – 512.473.3513• E-mail – sarah.page@lcra.orgNew School:• Twitter - @ColoradoRiverTr (work), @pagetx (personal)• Facebook – facebook.com/ColoradoRiverTrail• Flickr – flickr.com/groups/ColoradoRiverTrail• Foursquare – foursquare.com/pagetx• Gowalla – gowalla.com/users/pagetx (personal), gowalla.com/users/ColoradoRiverTrail (work)• Delicious – delicious.com/pagetx• Slideshare – slideshare.net/pagetx Photo: 13snap
  43. How to Find MeE-mail – kcook@austintexas.orgLet’s Get Social:• Twitter - @VisitAustinTX (work), @katiecook (personal)• Facebook – facebook.com/VisitAustinTexas• Flickr – flickr.com/groups/visitaustintexas• Gowalla – gowalla.com/users/katiecook (personal), gowalla.com/users/VisitAustinTX (work)
  44. Questions?

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