"Managing Personas Online", Phil Gomes, Edelman Digital

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This was my presentation at the 2009 Mesh Conference in Toronto, April 8, 2009.

Published in: Business
  • Okay, thanks. I love the image-driven presentation style, but without an accompanying recording, it's hard to get the substance of the presentation.

    If anything surfaces, I'd be very interested in viewing/listening.

    Great graphics though. I hope it went well.
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  • Not sure if someone was recording.
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  • Phil, is there audio from your presentation online?
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"Managing Personas Online", Phil Gomes, Edelman Digital

  1. 1. Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email_address] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com
  2. 2. About the Speaker <ul><li>This is the slide… </li></ul><ul><li>… where you typically find out… </li></ul><ul><li>… that I graduated from school… </li></ul><ul><li>… got a job… </li></ul><ul><li>… worked at it for a long time… </li></ul><ul><li>… and gained some measure of expertise in something… </li></ul><ul><li>… that eventually brought me here today </li></ul>
  3. 3. Flickr User: william couch
  4. 4. How Did We Get Here? Flickr User: DaDaAce
  5. 5. 1980s 2000s Flickr User: Richard Pluck, Sept. 6, 2006 Flickr User: Stef Noble, Aug. 17, 2004 Flickr User: Robleta, Oct. 31, 2007
  6. 6. Flickr User: djwudi
  7. 14. Things to keep in mind… Flickr User: Saxcubano,March 31, 2007
  8. 18. c. 1996
  9. 19. You knew the rules before! Flickr User: g.originals
  10. 20. Flickr User: churl
  11. 21. Flickr User: emtboy9
  12. 22. Credit: ICanHasCheezburger
  13. 23. Flickr User: MontanaRaven
  14. 24. Flickr User: northstander – is close to coming back
  15. 25. Credit: eggnyte
  16. 35. Flickr User: unknowndomain
  17. 36. Flickr User: Articulate Matter Flickr User: teaeff
  18. 37. Flickr User: féileacán
  19. 38. Flickr User: danzden
  20. 39. Where does all this leave us?
  21. 40. Flickr User: Luna diRimmel
  22. 42. Personal Professional Perso-Professional
  23. 43. Flickr User: Green Heat
  24. 44. Credit: Louis Gray
  25. 51. Flickr User: wave cult (luis.m.justino)
  26. 52. Your greatest successes start really, really small Flickr User: Dude Crush, July 5, 2007
  27. 53. Assume you’ll never stop feeling like this… … and that’s not a bad thing.
  28. 54. This is a fantasy… Flickr User: pbo31, Feb. 7, 2006 … someone in your organization is screwing up online right now!
  29. 55. It’s your turn to be the hero and lead... Flickr User: yovenice.com, June 4, 2008
  30. 56. Flickr User: Jeff Bauche, Jan. 30, 2008 … just know that this transformation is everyone’s job.
  31. 57. Use a common, familiar language Flickr User: photobrad, Oct. 9, 2006
  32. 58. Flickr User: ben110, Oct. 3, 2007 If you presume expertise in your online presence, seek to educate...
  33. 59. … rather than sell Credit: ICanHasCheezburger Flickr User: victoriafee
  34. 60. Managing Personas Online Phil Gomes Senior Vice President, Digital Integration Edelman Chicago, Illinois, USA [email_address] +1 (312) 240-3158 twitter.com/philgomes philgomes.com/blog edelmandigital.com

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