Your SlideShare is downloading. ×
0
Social Media and PR
Social Media and PR
Social Media and PR
Social Media and PR
Social Media and PR
Social Media and PR
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media and PR

890

Published on

Brief collection of slides that formed the backdrop to a class with PR professionals on the CIPR course at Birmingham City University's School of Media

Brief collection of slides that formed the backdrop to a class with PR professionals on the CIPR course at Birmingham City University's School of Media

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
890
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Paul Bradshaw Online Journalism Blog PR and social media
  • 2. Was the age of mass media a blip? Audiences becoming smaller Communication increasingly horizontal, less vertical Algorithms, not editors: prominence set by many, not few
  • 3. The web is not a 'channel' Most popular use of web: email (social networks coming up fast) Biggest chunk of time: communities Web as tool; 'users' not audience
  • 4. 'The brand' = consumer experience Manage the experience not the brand Importance of social capital Giving users a stake and a vote From linear to networked model
  • 5. http://del.icio.us/paulb/interactivepr Stop talking about Dell Hell. Let's talk creative failure.
  • 6. Twitter.com/paulbradshaw OnlineJournalismBlog.com Google me.

×